Federica Padrin Email & Phone Number

Mestre (Ve)

Main responsibilities• Definition and implementation of the marketing strategy, connected to the general strategy of the area• Planning and management of exhibitions and marketing communication• The rollout of central campaigns in Italy, in collaboration with the area marketing • Telemarketing and lifecycle management • In charge of 3 processes: Marketing, Product Application, Pre-Sales

Marghera (Ve)

Developing marketing strategies and plans and overseeing the marketing budget in line with company goals.Managing marketing activities:- Coordination of creation and realization of marketing material (online and offline)- Digital marketing (web marketing, social marketing, video marketing)- Lead generation campaigns (landing pages, Ads, DEM, telemarketing scripts), measuring results- Online campaigns co-ordinated with sales activities- Brand and corporate identity - Copywriting and content marketing (video storyboards, newsletters, posts, news, case histories, banners)- Selection and coordination of marketing suppliers - Internal communications (intranet)- Analysis of market trends and competitors- CRM Administrator and Project Manager- Event Organization- Strategical Partnership Management (e.g. Gartner and other software companies).Software Knowledge:Suite: Microsoft Office and AdobeCMS: Open Source (Drupal and Wordpress)CRM: Microsoft Dynamics CRM, VTiger and SalesforceOnline DEM & Survey tools

Padua

Communication: advertising design and planning (ATL), copywriting of press releases and case studies (in Italian and English), creation of brochures and promotional material, monthly newsletters (internal and for customers) Web marketing: copywriting and content management for the web sites (Italian, English and Spanish) and statistical analysis (Google Analytics), SEO, SEM - corporate blog, YouTube, Facebook, Twitter, Linkedin, Adwords and landing pagesGraphics (Adobe Suite): creation of logos, brochures, websites, videos, advertising, banners and invitations Event & Fairs: Graphics, communications materials, direct marketing activities, organization of events, road showsCo-marketing, partnerships, sponsorships managementDirect marketing: DEM, telemarketing campaigns and CRM managementMarket Analysis and positioning

Week-end job timing marathons and races around the world

Marghera

Unicredit job cost controller

Mestre

Marketing and Communication ActivitiesEvent organization with international economists and Nobel Prize for Economics

Venezia

Tourism marketing consulting activities: marketing plan, business plan, trend observatory, market analysisEditing of reports and the six-montly Risposte Turismo reviewEvent organization

Venice Area, Italy

Observatory of the tourism trends for the Venice Tourism DepartmentData elaboration and quarterly newsletter editing