Federica Parati Email & Phone Number

Milano, Lombardia, Italia

• Thematic channels manager.• 3 people team coordinator.• Defining adv commercial offer of Mediaset 10 thematic networks and 4 tv radio. Responsibility of the price strategy of those networks. Target definition and positioning analysis.• Competitors analysis in order to balance the offer.• Worked closely with editorial and legal teams to create new products. • Worked closely with internal departments to analyze products life cycle and to support sales.• Champions League, Serie A and Europa League (DAZN), Coppa Italia and Nations League product manager.• Advertising sport offer responsible (Internazionali BNL d'Italia, Formula E and Extreme E).• Audience and selling analysis, trends identification, performance monitoring.• Creation of marketing materials for sales presentations.

Milan Area, Italy

o Italia1 product manager: leading advertising offer of the fourth Italian television channels, by a quantitative side, through audience estimation, product pricing and results evaluation, and a qualitative one, through constant interaction and negotiations with the editorial team. o Daily and periodical analysis of television trends.o KPIs analysis of investment forecast per client. o Sales support through PowerPoint presentations building.o SBK and Formula E product manager.o Process implementation in order to provide efficiency and measurement accuracy.o Website updating.

Milan Area, Italy

o Advertising market analysis, through observation of market shares. Competitor analysis through the study of television market KPIs and through advertising offer, products and price.o Dossier creation, focused on Unconventional products. Sales proposal per target to support the sale business unit.o Product marketing: advertising channel management, with focus on Unconventional products.

Milan Area, Italy

The role was strictly connected with Milano Arte Musica festival. Communication with national and international media and promotion support, creation of sales reports.

Graduate School, Economics And Management In Arts, Culture, Media And Entertainment (Acme), 105/110

Thesis title: "The Augmented Reality in the virtual experience: the Pokémon Go case" (Advisor: professor Antonella Carù, second advisor.

Erasmus Program, Business School

Bachelor Degree, Economia E Management Per Arte, Cultura E Comunicazione (Cleacc), 101/110

Thesis title: “Il teatro multisala come opportunità: i casi dei teatri Franco Parenti ed Elfo Puccini” (Advisor: professor Anna Maria.

High School Diploma In Scientific Studies, 92/100