I collaborated with companies and startups helping them to image, design, and bring to market digital services and products. I worked across a broad spectrum of industries (including healthcare, automotive, finance, entertainment and mass market) with clients from Italy, USA and Switzerland.

Bitmama is a digital communication company, joint venture between Reply S.p.A. (Information Technology firm) and Armando Testa (leader advertising agency in Italy).I was the first UX Designer hired to promote the User-Centered culture throughout the company.I’ve been in charge of fostering a working environment oriented to the creation of meaningful and enjoyable digital experiences, tailored around users.I designed digital products for both desktop and mobile devices.I… Show more Bitmama is a digital communication company, joint venture between Reply S.p.A. (Information Technology firm) and Armando Testa (leader advertising agency in Italy).I was the first UX Designer hired to promote the User-Centered culture throughout the company.I’ve been in charge of fostering a working environment oriented to the creation of meaningful and enjoyable digital experiences, tailored around users.I designed digital products for both desktop and mobile devices.I managed interactions between the creative team, the engineering team, executives, and external partners for review and feedback.Clients: Ferrero, Lancia, Fiat, Jeep, New Holland, Reckitt-Benckiser, Intesa San Paolo Show less

I worked on information architecture, user interface, and interaction flows of corporate websites and web apps (vendor system, home banking etc.)I’ve improved and revamped existing projects and designed new ones starting from sketches.I conducted usability research and analyzed real users behavior.Clients: Toro Assicurazioni, Bluvacanze, Nivea

I worked on the Designing and prototyping of a multi-touch tabletop computer with a gestural and tangible interface for children with specific disability issues.My contribution went from identifying and defining the problem to the innovative implementation of the solution on a type of technology whose adoption in this field was ahead of time.The result is TANGEMO: a multi-touch multi-user application, designed for the therapeutic environment.

“Hipermembrana” is a trans-national artistic project by the Spanish artist Marcel.lì Atunez Roca. Not only I took care of video making, editorial activity and digital promotion but I actively interacted with the Artist and the performers for the success of the show.

I worked on the definition and realization of the corporate communication material (video tutorials,podcasts, corporate wiki), setup and test the open source software “JPodcast” and performed an analysis of the feasibility of transmitting new contents using iPod.