Federica Raffo Email & Phone Number

Vicenza, IT

Berlin, Germany

Berlin, Germany

Manchester Area, United Kingdom

Developed commercial and trend-led brand marketing campaigns, from concept to execution, cooperating with internal channel leads (social media, paid social, CRM, web and blog content, affiliates, influencers). Coordinated influencer marketing team in the delivery of impactful global influencer campaigns that increased revenue, acquired new customers, and.

Manchester Area, United Kingdom

Planned, took charge of, and implemented the overall localized marketing strategy and growth for the Italian territory. Supervised a team of 2 in all marketing and trading efforts. Monthly revised territory's marketing budget for influencer, affiliates' and partnerships activations. - Promoted within a year for exceeding goals and supporting company.

Manchester, United Kingdom

Managed the locale's email marketing, social media, influencer and affiliate channels, as well as overseeing the brand's SEO and content strategy. Structured an optimized and data-driven marketing strategy which led to significant growth and better established the brand in the territory.- Increased the brand's email database by 22,000 new accounts in 7.

Milan Area, Italy

Managed monthly content development and delivery from the initial client briefing through to publishing for 2 of the accounts. In charge of identifying creators and influencers for paid campaigns and fully responsible for talent management.- Improved accounts' social media engagement by 3% on average in 1 year- Maximized organic posts' reach with viral.

Schio (Italia)

- Assist with all aspects of promoting the re-opening of Teatro Civico Schio and new theatrical season- Social Media Marketing Strategy (Instagram, Facebook, Twitter)- Event planning and promotion, press release creation, PR management. - Visual communication support, content creation (Photoshop, InDesign)- Project manager - coordination of youth theatre.

Verona Area, Italy

- Face to face customer approach at fairs, events and conventions - Understanding of customers needs and requirements, answering product queries and offering advice- Collection of potential customers details and organization of sales visits

Master Of Arts - Ma, Advertising And Marketing

Activities and Societies: Group Coordinator // Advertising, Marketing & PR Society (Committee member) Speaker and Volunteer for Leeds.

Bachelor’S Degree, Communication And Media Studies

Activities and Societies: Freelance contributor for the University MagazineGraduated with Honors in Communication Studies. Study year.

Instagram, Instagram Marketing