- Defining the global digital strategy across regions and channels- Developing and coordinating the content strategy (white papers, blogs, sales materials)- Delivering a variety of campaigns (PPC, GDN) and digital assets (landing pages, microsites)- Defining the social media strategy- Responsible for digital marketing budget

- Developed and executed the communication plan (ATL, BTL, digital)- Defined and implemented social media and PR strategies- Managed external agencies (ADV, events)- Responsible for communication budget

- Developed and executed communication campaigns and omnichannel projects- Managed PR activities and engaged digital influencers relevant to the target- Developed and executed strategies and contents for social media channels- Planned internal and external events- Responsible for marketing budget

- Supported in the implementation of the marketing plan, including new launches and SKU delisting- Studied sell-out data (IRI)- Prepared presentation materials

- Planned and organized events and ADV campaigns- Worked closely with PR and ADV agencies, and media centre - Prepared communication materials, including press kits and news- Supervised, with the marketing director, opex and capex mktg budget

- Supported the implementation of a marketing strategy in Italy- Supported the Italian retail team, as the point of contact for any mktg and communication requirements- Planned and organized external and internal events and in-store animations- Produced sales and POP- Worked with wider marketing functions and suppliers to ensure successful delivery of campaigns

- Conducted market analysis, competitor and consumer purchasing behaviour studies related to product development, CRM and campaigns/ads tracking- Managed multinational team of Social Media Research Analysts from EMEA,LATAM and Asia- Wrote business reports in English by listening to social media conversations and ensuring the quality of deliverables in terms of insights/analysis and language- Set up and handled accounts of different industries; clients include: Citibank, OCBC, Singtel, The Estée Lauder Companies, Lion Co- Provided social media marketing and PR strategies for companies, found innovative ways to get new leads and built relationships with netizens on social media platforms