Federica Zanasi Email & Phone Number

Modena, It

Bologna, Emilia Romagna, Italia

🔹 Align with marketing and sales teams to work cooperatively in developing marketing programs that help meet company objectives for in-region brand awareness and lead generation.🔹 Ownership of end-to-end process for digital marketing campaigns, including email, advertising, and social media: drafting copy and working with automation team to source and segment lists, obtain approvals, schedule, develop landing pages and perform post-campaign analysis🔹 Measure in-region marketing program success, monitor and evaluate progress, provide status updates to stakeholders, and take corrective action as necessary🔹 Support marketing team testing and analysis of target audience criteria, content, landing pages, forms, etc., to increase open, click, lead, conversion rates for in-region marketing programs.🔹 Provide in-region recommendations for ongoing marketing program improvement to drive demand generation.🔹 Monitor and maintain data integrity and follow ongoing data cleansing best practices🔹 Execute, track, measure, and report on marketing program success - responsible for monthly and quarterly regional marketing report creation to keep management updated on in-region marketing activities

Bologna, Italy

Digital Marketing Specialist🔹 Developing and implementing Digital Marketing and Content strategy.🔹 Planning, development, copywriting, and execution of digital campaigns: website strategy and design, social media, email marketing, and deliverables.🔹 Creating digital marketing calendars. Tracking digital marketing performance. Creating and updating digital marketing reports.

Modena Area, Italy

Quix is a Software Company with a long experience in Web Applications Development, Web Portals, Documents Management and Relational Database Design, with a own Digital Marketing Division. The company operates in the industry, financial and government area. www.quix.it

Competences:- Social Reputation (Monitoring and improvement of brand or individuals‘ online reputation)- Social Copywriting (Storytelling, textual, video, microblogging, blogging)- Social Listening (defining social media engagement strategies upon online conversations)- Social Positioning SEO (improving the visibility of a website or a web page in search engines)- Community Management (management and interaction on social multi-channelled platforms)- Personal & Network Branding (Corporate Digital PR, Social Media policies & Guidelines).“Launched in 2011 the "SQcuola of Blog"​ is a Distance Learning MSc in Social Media Marketing which aims to create a "new breed"​ of Italian New Media Professionals capable of assisting companies in coping with the arising complexity of a Social/digital Environment.Through a 500 hours blended e-learning course, online seminars, interaction through social networks (social e-learning) our students practice Social Reputation, Social Copywriting, corporate social content, storytelling, video, microblog, Social Listening, Social Positioning SEO, Community Management.We truly create a network of trained professionals for Italian and foreign companies to pick and choose their future aids. See http://sqcuoladiblog.it for further details.

Master Of Business Administration - Mba, Master Programme In Business Administration (Imb)

Business Administration And Management

Soft skills training, leadership, communication styles, innovation, negotiation tactics, cross-cultural management.

Bachelor'S Degree, Graphic Design, 110

Il Graphic Designer può lavorare sia come libero professionista sia all’interno studi professionali di grafica editoriale, di.

Diploma Di Maturità Classica