Defining, developing and executing sales strategies and campaigns in line with the company's new strategic plan for all the hospitality business: Hotel Peralada 5*, Golf Peralada, Castillo de Peralada (weddings), Bodega Perelada (wine tourism), Castell de Peralada Restaurant (1*).Refocus and manage a high-performing sales team, fostering a collaborative and results-oriented working environment in line with the strategy.

Responsable de posicionar el nuevo hotel de 5* en los segmentos vacacional & MICE para todos los mercados.Colaborar en el reposicionamiento del golf y coordinar los representantes en mercados internacionales, especialmente las oficinas de ventas de LHW en todo el mundo.

Definition and execution of the commercial strategy to reposition the hotel for all markets in the premium segment.Implementation of new revenue management and on-line distribution strategies.

My mission, in a period of many changes and uncertainties, was to step into new sales opportunities to maintain the leadership position that Mas de Torrent held since its opening. My responsibilities included:- Marketing the other 2 hotels of the company (El Far 4*, Albons 4 *)- Planning and implementing business strategy- Identification of new business opportunities- Ensuring compliance of sales budgets- Design of a new on-line distribution strategy- Development of a new website and social media networks- Collaboration with Relais & Chateaux sales forces- Monitoring compliance with the communication actions- Representation of the property at Relais & Chateaux events- Act as the property anphitryon on behalf of the General Manager- Ensuring the maintenance of the prestigious image of the company