As head of Accounting and Digital Marketing, I have dealt with: - Preparation of the Journal Entry- Electronic invoicing - Management of current accounts and bank payments - Management and regular check of incoming goods - E-Commerce (loading products, variations graphics, promotion creation, layout improvements, copy verification, banner upload) - Website (Co-creation of the new corporate website with an e-commerce section (focus on layout, SEO-driven copy, WordPress backend, products uploading via Woo Commerce and insight analysis through Rank Math)- Social Networks (IG / FB / In / YouTube post creation and programming, ADV creation and monitoring, updating banners and social pages information) - OOH (graphic creation of billboards / stickers, creation of visibility campaigns, performance monitoring) - Above-the-line (programming of TV / Radio strategy locally, graphic creation and promotional messages, cross-channel content promotion, budget evaluation, ROI calculation) - In-store (product logistic positioning , promotions and discounts in the store, study of methodologies related to sensory marketing) - Photographs (shooting of men's / women's clothing, product photos of all categories offered for digital publication, basic editing of images and videos with Canva, Mojo, GIMP) - Corporate (creation of B2B content, creation of institutional PPT presentations, complete management of the Google My Business profile - POP material (creation and support for the creation of graphics and copy for flyers, loyalty cards, coupons, brochures) - PR / Print - Daily use of Marketing tools such as Linktr.ee, Bit.ly, Meta Business Suite, Creator Studio, YouTube Analytics, Google Analytics, Buffer, WordPress, Woo Commerce

I have always helped my family with the Social Accounts of our own enterprise, especially in periods of higher necessity. Since november 2020 I have been handling the digital department in a more structured and continuous manner: - Social Network content marketing (Instagram, LinkedIn, YouTube and Facebook)- E-Commerce and Website back-end revision- posts promotions and Facebook Ads- pay-off conception, creation of slogans for on- and off-line advertisement- data analysis and reporting- Customer Mapping with tools like Buffer and Hubspot- Handling of the Google My Business Account

Curricular Internship at Casa dello Scampolo (Stradella, MN), SME active in the textile, clothing and manufacturing domain, January-February 2016 (150 hours)Main activities and responsibilities: E-mail management, physical and digital archive, goods inventory, foreign mailing activity, web space and social networks (main area of interest: marketing and communication), SEO and SEM analyses, posting of digital content on Facebook e Instagram, seasonal online campaigns, e-shop conception, Facebook AdsSkills and objectives achieved: teamwork, ability to make targeted and thoughtful decisions, practical application of known foreign languages, functional time management, decision-making autonomy.

As Coordinator of a 3 colleagues, my main tasks have been:- Leading and organising activities of the Communication Management team that represents the internal agency of myWorld.- Overseeing and conceiving all PR activities and all external communications of myWorld, both B2B and B2C, including the localisation of the ones defined internationally.- Data Analysis and Reporting with Google Analytics, Facebook Insights, Pivot Tables- Defending the myWorld brand logo from not proper use.- Managing and developping visual and contents for marketing initiatives, materials and campaigns including social media channels.- Handling of the relationship and the briefs for the external creative and media agencies.- Grappling with situations of crisis management in the aim of protecting the company name and enhancing its reputation- Supervising and amending all translated documents and texts before they are singled out externally.

As manager of the PR and Communication department I have been involved in cross-disciplinary activities and inter-department tasks ranging from Public Relations, to Social Media Management, from Corporate Communication for corporate events to the revision/translation/adaptation of content for the Italian market. Some responsibilities include: - supervision of corporate social networks (Instagram, Facebook and LinkedIn) for the realisation of a composite and cross-media plan that is consistent and aligned with market trends; - support in the creation and editing of articles for blogs and online publications (content marketing) together with the handling of all Press materials via the Mimesi platform; - support in the creation of institutional TV commercials to improve the Brand Image in collaboration with Italian Broadcaster Mediaset; - Reputation handling in crisis management situations; - Project Management with decisional mobility; - management of relations with broadcasters and newspapers such as Mediaset, CairoRcs, Sky, Il Sole 24 Ore; - translation of information and commercial documents such as contracts, promotional content and press kits from the headquarters;- support in the organisation and promotion of corporate events;- copywriting

Collaboration in the launch of the energyWorld project, partnership between myWorld and AGSM Energia.Main activities and responsibilities: creation of advertising projects for social networks with Canva, use of communication tools such as Telegram, management of White Label projects, alignment meeting for monitoring the progress of new projects, translation of documents, photo editing with GIMP.Acquired skills: acquisition of relational skills, practical use of the German and English languages, translations into English, time management for the achievement of set objectives, marketing management, social media management, planning and monitoring of business goals.

Curricular Internship at PAGANELLA SPA (Mantua), a company active in the Logistics and Transport sector August-October 2018 (150 hours)Main activities and responsibilities: Logistics and transport office, management of loading and unloading lists, assistance in the creation of bills and invoices, digital and physical archiving, ETA check up of ships.Skills and goals achieved: I learned to work closely with numerous experts in different fields, to manage potential problems and to find the best way to solve them. Furthermore, I learned to organize my time optimally in order to achieve a common goal within the given deadlines.I also learned how some daily procedures need to be optimized to improve business performances.