Federico Pinna Email & Phone Number

Torino, Piemonte, Italia

Focus countries: Balkan area- Definition of the mid-term Marketing Strategy and annual Marketing Plan objectives per channel (Retail, E-Commerce and Away From Home), per country.-Definition and monitoring of the BTL annual activities (trade marketing plan, in store visibility, promotions, prices, new launches) -Constant communication with distributors' and sales team in order to implement the agreed actions-Sell-in & sell-out data analysis (Nielsen), market trends… Show more Focus countries: Balkan area- Definition of the mid-term Marketing Strategy and annual Marketing Plan objectives per channel (Retail, E-Commerce and Away From Home), per country.-Definition and monitoring of the BTL annual activities (trade marketing plan, in store visibility, promotions, prices, new launches) -Constant communication with distributors' and sales team in order to implement the agreed actions-Sell-in & sell-out data analysis (Nielsen), market trends (GlobalData, Euromonitor, GFK) and brand performance (Tableau) analysis-Support on the Business Case definition for new product launches, focusing on S/O price setting, promotional and marketing strategy definition- Results analysis, KPI monitoring, product launch analysis- Cross functional collaboration with other internal departments (Consumer insights, Product Portfolio, Finance, Innovation, Training Center) to deliver business results and build business cases for new and existing products Show less

Torino, Piemonte, Italia

Indipendently coordinate the development, execution and follow-up of media and social media plans for the EMEA region by:- Defining the annual media strategy in accordance with local market priorities- Gathering input from the markets- Preparing media briefs- Managing the day-to-day relationships between local markets and HQ media and content departments- Analysing the post-campaign results- Analysing the media landscape- Developing local communication… Show more Indipendently coordinate the development, execution and follow-up of media and social media plans for the EMEA region by:- Defining the annual media strategy in accordance with local market priorities- Gathering input from the markets- Preparing media briefs- Managing the day-to-day relationships between local markets and HQ media and content departments- Analysing the post-campaign results- Analysing the media landscape- Developing local communication initiatives- Coordinating the cross country promotion of the "Lavazza Barista Challenge International Finals" competition, including KV development and SoMe / PR strategy definition- SoMe pages opening strategy setup and coordination: online and offline promotion, including infuencer amplification and launch event- PR activities coordination and promotion: trade events and fairs setup, seeding activities, offline & online editorial and advertorial advisory.Ecommerce plan coordination and promotional plan development, including: - Amazon 1P brand store management and brand campaign monitoring in GCC markets- Amazon earned media always on strategy implementation in GCC markets- Amazon ADS full funnel campaigns in peak consumption moments (UAE focus)- E-retailers & pure players earned media campaign strategy setup and monitoring (UAE focus)- Content management - implementation of global inputs across local e-retailers and online pure players.- Data tracking analysis- Best practice sharing with HQ and local teamYearly ATL and OME budget forecast definition.Business Unit A&P budget monitoring including invoice control and the monthly expense tracking. Show less

Torino, Piemonte, Italia

Lavazza social channels management: MENA, GR, RO, BG pages.- Developing an editorial calendar for social content, highlighting important dates to consider when generating content and ensuring that this content is relevant, engaging and published regularly;- Local content shooting: briefing in alignment with HQ content department and shooting coordination.- Analysis and reporting: monitor, analyse and communicate the results of social media activities, providing insights for… Show more Lavazza social channels management: MENA, GR, RO, BG pages.- Developing an editorial calendar for social content, highlighting important dates to consider when generating content and ensuring that this content is relevant, engaging and published regularly;- Local content shooting: briefing in alignment with HQ content department and shooting coordination.- Analysis and reporting: monitor, analyse and communicate the results of social media activities, providing insights for continuous improvement, presenting reports and suggesting actions in line with the Lavazza brand philosophy and identity- Cross-functional collaboration: working closely with local and global marketing team, agencies, sales and customer care to ensure messages consistent with global and local strategiesEcommerce promotional plan development, including: - Amazon 1P brand store setup in UAE- Amazon earned media always on strategy implementation (UAE focus)- Content management - implementation of HQ inputs on online guidelines- Data tracking and analysisBusiness Unit A&P budget controller and the monthly expense tracker. Show less

Torino, Piemonte, Italia

Interniship in Lavazza EMEA trade marketing team.Focus on Middle-East and Africa region.Main activities: - Price structure and price definition- Retail analysis: consumer analysis, sales analysis, performance and competitors analysis- Digital analysis: ADV tracking, digital performance, competition analysis in the main ATL channelsEXPO Dubai amplification support, including: - Expo promotion via ATL communication ( influencer activities, digital campaign and… Show more Interniship in Lavazza EMEA trade marketing team.Focus on Middle-East and Africa region.Main activities: - Price structure and price definition- Retail analysis: consumer analysis, sales analysis, performance and competitors analysis- Digital analysis: ADV tracking, digital performance, competition analysis in the main ATL channelsEXPO Dubai amplification support, including: - Expo promotion via ATL communication ( influencer activities, digital campaign and billboards )- Tierra organic retail range launch and promotion, leveraging on Expo momentum- PR activities in partnership with Italy pavillion Show less

Laurea Magistrale Lm In Scienze Dell'Economia, Economia E Managment, 110/110 E Lode

Laurea Triennale In Scienze Economiche, Economia E Commercio, Management, 108/110