- Brand Coordinator in Italy: Delivering brand training and development program for sales force and workers. Employeeship Training and Employer Branding activities.- Member of the International Marketing Council (marketing strategy committee): Influencing the corporate marketing strategy, and the copywriting style.- Member of the International Sustainability Council: Building the Sustainability Model in a CSR project with the Catholic University of Milan.- Member of the International Sales Training Council: Supporting and influencing the HQ team in the course development for sales force training- Local Course Owner of the Online Distance Learning Platform: Translation and Management of Local Sales Force Training- Local Website and Online Services Coordinator: Responsible for updating, translating and follow-up of corporate portals.- Local Advertising, Marketing & Promotions Coordinator: Development of promotions, video-making, giveaways, SP material

SEO & Web Marketing, Corporate Communication

- Market Research: Building and purchasing marketing research reports, competition analysis, customer surveys.- Strategic & Operational Marketing Plan: Planning and supervision of marketing activities (focus on communication/promotion).- Planning & Management of Marketing Budget: Budgeting action plans to support goals and strategies within severe budget restrictions.- Business & Channel Development: Searching and contacting potential distributors & partners in new markets.- Corporate Branding: Activities to enhance & leverage brand identity, communication, awareness, and reputation.- Corporate Communication: Coordination of international exhibitions, and global advertising campaigns.- Product Launches: Team working with Sales, Product Management and R&D to research, develop, and plan product launches.- PR & Press Marketing: Managing Media Relations, Press Releases.

- Product Launches: A new product range launched on the domestic and international market.- Lead Generation & Direct Marketing: Customer base built from scratch. Building & purchasing customer lists, direct marketing via email, fax and mail. - Web Marketing & SEO: Website Development, search engine positioning, content creation and management, keyword marketing, Google Adwords management.- Business & Channel Development: Searching and contacting potential distributors, agents & partners in Italy and abroad. Distribution agreements signed with multinational company.- Domestic & International Sales Management/Administration: Follow-up and administration of all sales operations related to the new product line.- Marketing Communication: Development of all SP material (ads, videos, catalogues, brochures).