Federico Roses Email and Phone Number

Planning and coordinating digital advertising campaigns, using several programmatic ads providers, DV360, Facebook Ads and Google Ads, each one of which was handled by different agencies. Unified and disaggregated reports for each campaign.Event tracking on the various company websites using Google Tag Manager, Google Analytics, and Google Data Studio.Designing wireframes and mockups for improving the website experience and campaign landing pages.Regular reporting of Digital Marketing KPI, including both organic and paid marketing actions in our social network pages (Facebook, Instagram, Youtube and Linkedin), public data available from competitors and key usage and events metrics from our website.I took part in the implementation project of a virtual assistant, provided by IBM and using IBM Watson as a coordinator of a multi-disciplinary team of 3 people.Data analysis to detect useful insights regarding our existing customer base, using the available BI technology.Planning and direct execution of paid advertising campaigns on Facebook ads, Google ads and Linkedin ads.Ocasionally, design, editing and adaptations of ads and content for social media and digital ads platforms.

I tracked and reported on the performance of the insurance sales of the +750 bank branches.I handled the communications of updates and results of the incentive plan implemented by our two main insurance partners to the salespeople.I prepared reports on the total commissions acquired by the bank for the national insurance regulatorsProduction of educational and sales support content regarding sales techniques and product information for the sales force in both video and written form.Coordination with the publicity area for designing POP material, such as posters, flyers or banners for bancassurance products.Building unified reports for the entire Personal Banking area.

I worked with the Marketing director in subjects regarding the company’s digital and OTC product line strategy.Content scheduling for the company’s social networks and coordinating post design and copywriting with the advertising agency (Walter Thompson)Weekly reporting on Social Media actions and website performance.End to end digital campaign execution with Google and Facebook ads. This included planning and targeting, to copywriting and ads design using photoshop and implementing the campaign on the ad platforms.Email marketing campaign execution.

Revision y confeccion de formularios de pedidos de cierres de cambio para el banco central. Contabilizacion de pagos ingresados y realizados a proveedores y clientes del exterior.Revision de cuentas corrientes de clientes y proveedores y contacto sobre pagos atrasados.Experiencia en recuentos fisicos en almacen de vidrio.