• Provided consulting services to retailers, grocers, distributors, and manufacturers on category management, business development, pipeline, sales strategy, product development, go-to-market, and product launch. • Served as the managing director on a business expansion plan for a fast-growing CPG company involving strategy, roadmap, sales, marketing, branding, business development, and contract negotiations.• Took a pipeline of 150 products to market. • Established and launched new brands.• Created strategic plan; sourced and hired suppliers and manufacturers; designed packaging; branding; directed go-to-market; plus launched retail products. • Negotiated client contracts with manufacturers, suppliers, and distributors.• Built high performance teams.

• Provided comprehensive consulting services building private brands with differentiation for international retailers and CPG clients. Responsibilities included: P&L, account management, strategy, product development, brand development, roadmaps, contract negotiation, logistics, operations, and supervised team of 100+ managers. • Led the product development, go-to-market, and product launch for numerous clients. • Headed the business development for the country’s largest grocery store. Analyzed new products potential, identified sales opportunities, forecasted revenue, and developed market positioning, segmentation, and branding.• Created new product development for clients handling strategy, category management, supply chain, sourcing, diversified supplier base, and manufacturing.• Built new brands for multiple clients with successful placement of new products into the marketplace. Results increased clients’ profit margins by 15-20%.• Analyzed operation, market, sales, and product production data for large European retailer. Determined cost savings opportunities with manufacturers and suppliers. Renegotiated the contracts that produced significant cost reductions.

• Managed procurement and product development for a $9B retailer with 600 stores. Responsibilities included: P&L, data category analysis, logistics, processes, procedures, supplier identification, contract negotiations, product launches, and supervised team of 20 managers. • Created new and improved products revamping the brand identity and aligning products to better meet customer needs and buying patterns. Results increased sales penetration from 25% to 36%. • Improved the Private Brand margin by implementing a new category management process and enhanced the selection of assortment mix that maximum profitability. Results produced a $60M profit increase.