Federico Troiani work email
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Federico Troiani personal email
I am a General Manager, Marketing, Sales & Ecommerce executive with over 20 years of experience in leading global companies and high-growth startups. My general manager experience includes P&L and revenue management, strategic planning, omnichannel commercial programs, marketing communications, product strategy, margin/opex optimization, and innovation. I have a proven track record of scaling businesses that require accelerated revenue growth while achieving operational efficiencies for sustainable profitability. I understand deeply the intersection of brand marketing and performance marketing, ecommerce and wholesale retail, and revenue management and disproportional EBITDA growth. I am a visionary leader passionate about building purpose-driven brands and empowering teams to create products that enhance people's lives and make a positive impact on the planet.Specialties: P&L, Budget and OpEx management | Strategic Plans, Long Range Planning | Retail, Ecommerce: DTC & Amazon | Brand & Performance Marketing | Customer Acquisition & Retention | Advertising, Campaign Strategy, Media Planning | Commercial Strategy | Financial Modeling, ROI Optimization | Pricing, Merchandising | Product Strategy & Innovation | Board of Directors Reporting & Presentations | Organizational Design | Talent & Team Development | CMO, Chief Growth Officer, Chief Commercial Officer, Chief Revenue Officer, CEO, Chief Executive Officer, President, CPG, Consumer Packaged Goods
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Chief Executive OfficerMoon JuiceLos Angeles, Ca, Us
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Chief Commercial Officer (Cco)Ka'Chava Nov 2024 - Present -
Chief Commercial Officer (Cco)Ritual Jun 2024 - Sep 2024Culver City, California, UsRitual - a Certified B Corporation - is the traceable health and wellness brand working to bring a new level of transparency to the supplements industry. -
Chief Marketing OfficerRitual Nov 2021 - Jun 2024Culver City, California, Us
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Chief Growth OfficerBulletproof 360 Sep 2019 - Nov 2021Seattle, Wa, UsBulletproof is an omni-channel digitally native and content driven brand with the vision to tap into the unlimited power of being human by creating products and providing content that radically improve lives. Led Marketing, Ecommerce, Creative, Product Development and Innovation with revenue accountability reporting to the CEO. -
Vice President, Brand & Digital Marketing - Nature Made Vitamins BrandPharmavite Apr 2017 - Aug 2019West Hills, Ca, UsPharmavite is a $1.1B Health & Wellness manufacturer of dietary supplements, with Nature Made Vitamins, the #1 brand in the category.Head of marketing for Nature Made brand with $1B in sales and 15 product lines with full P&L accountability across Retail and Ecommerce channels. Led all marketing activities including TV, Digital Media, Social Media, PR, Influencers, SEO, SEM and CRM/Email to drive demand and new customer acquisition. -
Marketing Director, Brand & Digital - Nature Made Vitamins BrandPharmavite Feb 2014 - Mar 2017West Hills, Ca, UsLed portfolio of 5 product lines (Gummies, Probiotics, Heart Health, Immunity and Beauty) across Retail and Ecommerce channels to deliver all brand and digital marketing initiatives.
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Senior Marketing Manager - Pillsbury BrandGeneral Mills Inc. Nov 2012 - Feb 2014Minneapolis, Minnesota, UsManaged Pillsbury $450MM product portfolio with full P&L accountability, leading development and execution of marketing plans with $50MM media budget including TV, Digital Media, Social, SEO/SEM and Email to grow share +3pts. Transformed Pillsbury into a content driven brand leading in-house Social Digital and Content teams to increase product usage via recipe ideas for key baking moments. -
Senior Marketing Manager - Grain, Fruit And Salty SnacksGeneral Mills Inc. Nov 2010 - Oct 2012Minneapolis, Minnesota, UsLed development and execution of marketing plans including digital media, merchandising and pricing to deliver 20% sales growth and +25% profit. Built a geo-targeted digital campaign to support launch of a new product that generated +$25MM sales.
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Marketing Manager - Big G Cereal Division, InnovationGeneral Mills Inc. Jul 2008 - Oct 2010Minneapolis, Minnesota, UsLed innovation strategy, product development and new product launches for Fiber 1, Wheaties and Total cereal brands.
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Senior Associate Marketing Manager - Lucky Charms BrandGeneral Mills Inc. Jun 2007 - Jun 2008Minneapolis, Minnesota, UsRestored growth for Lucky Charms with the development of a $14MM integrated campaign linking marshmallow news to drive kid ask with a new campaign (Power of the Charms) including TV and Digital advertising to grow sales +15%.
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Senior Associate Marketing Manager - Pillsbury Toaster Strudel BrandGeneral Mills Inc. Jan 2006 - May 2007Minneapolis, Minnesota, UsTurned around Pillsbury Toaster Strudel 7-yr decline by repositioning brand from kid target to mom gatekeeper target with new advertising, packaging design and new products to increase sales +42% and double profit. Developed $9MM TV and Digital campaign leading agency briefing, creative process, consumer testing and media planning, to deliver +22% base volume lift and highest ROI in the brand history.
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Associate Marketing Manager - B2B Foodservice, Yogurt BusinessGeneral Mills Inc. Aug 2004 - Dec 2005Minneapolis, Minnesota, UsDeveloped distributor and operator marketing plans to grow Yoplait $100 million B2B business by +15%.
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Brand Manager - Gatorade InternationalPepsico Jun 2003 - Aug 2003Purchase, New York, UsCreated integrated promotional plan for Gatorade International leveraging NBA and Soccer partnerships. -
Brand ManagementDanone Jan 1997 - Jul 2002Paris, FrManaged marketing strategy, planning and execution for 3 product lines (sandwich cookies, sweet snacks and salty snacks). Led development of marketing campaigns, including media planning and merchandising integrations.
Federico Troiani Skills
Federico Troiani Education Details
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The Tuck School Of Business At DartmouthMaster Of Business Administration (Mba) -
Instituto Tecnológico De Buenos AiresIndustrial Engineering
Frequently Asked Questions about Federico Troiani
What company does Federico Troiani work for?
Federico Troiani works for Moon Juice
What is Federico Troiani's role at the current company?
Federico Troiani's current role is Chief Executive Officer.
What is Federico Troiani's email address?
Federico Troiani's email address is fe****@****oof.com
What schools did Federico Troiani attend?
Federico Troiani attended The Tuck School Of Business At Dartmouth, Instituto Tecnológico De Buenos Aires.
What skills is Federico Troiani known for?
Federico Troiani has skills like Product Development, Brand Architecture, P&l Management, Marketing Strategy, Global Marketing, Brand Management, Marketing, Product Marketing, Customer Marketing, Management, Consumer Products, Advertising.
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