Federico Alessandro Padovani Email and Phone Number

I lead the strategy delivering marketing plan in order to generate new opportunities and accelerate the ones that already exist on the market.

As Marketing Manager of a system integrator company, my goal is to feed the business pipeline by defining and delivering marketing strategies in collaboration with the most important ICT global vendors.

Responsible for the marketing strategy and its execution at Panasonic Business MobileSolutions. Accountable for the development of GTM and brand awareness, leadgeneration through inbound and outbound activities, PR, products launch and digital strategy.Accountable for the chennel strategy with MDF management and marketing relationship between Panasonic and its business partners (resellers, consultants, system integrators).

Accountable for the development and execution of the EMEA Client Marketing Program to accelerate sales cycle with solid REFERENCES, increase winning rate through REFERALL LEADS, facilitate advocacy, increase clients satisfaction (NPS) and increase RETENTION.KEY RESPONSIBILITIES: • Responsible to generate new references to improve sales cycle and provide proof of clients success stories for Industry Analysts and the media• Responsible to increase client loyalty and enhance clients experience, minimizing the natural client churn rate and retain existing clients• Responsible to facilitate and manage a solid referral leads flow in order to nurture the middel-of-funnelKEY DUTIES:• Own the process to generate and manage client references and referral leads• Own the EMEA Advocacy Program• Represent the primary contact for any initiative related with the Client Base• Coordinate a team of Country based Program Champions• Partner with Marketing and Product team to generate value for clients

KEY RESPONSIBILITIES: • manage and coordinate all marketing, advertising and promotional activities. • manage the productivity of the marketing plans and projects • monitor, review and report on all marketing activity and results • determine and manage the marketing budget KEY DUTIES: • conduct market research to determine market requirements for existing and future products • analysis of customer research, current market conditions and competitor information • develop and implement marketing plans and projects for new and existing products • deliver marketing activity within agreed budget • develop pricing strategy • liaison with media and advertising

KEY DUTIES:• Design digital media campaigns aligned with business goals• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)• Manage end-to-end digital projects• Establish web presence to boost brand awareness• Maintain a strong online company voice through social media• Liaise with Marketing, Sales and Product development teams to ensure brand consistency• Monitor ROI and KPIs

Social Media & Digital PR presso Cargopooling Inc., start-up nel settore dei trasporti.