Maison Margiela is a fashion house founded in 1988 by Belgian designer Martin Margiela. Based in Paris, the house creates womenswear and menswear according to the very unique principles imagined by Martin Margiela himself, a philosophy in which deconstruction and heritage go hand in hand to create designs that showcase fashion as an art of meaning rather than a cult of personality. Maison Margiela crosses the fashion spectrum from its ‘Artisanal’ range, which has held the « Haute Couture » accolade since 2012, through ready-to-wear and accessories.John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the very specific ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process.The brand revolutionized the industry paradigms in term of fashion and communication, but it has operated in a traditional way from a business stand point. Now digital technologies and consumers’ behavior changes offer the concrete opportunity to change the business paradigm as well to make Maison Margiela an innovative company at 360 degrees. How will fashion items will be communicated, distributed, sold, exchange in 2030. How we will interact with consumers across different touch point at different stages of their experience. Digital platforms are expensive for big players, but there are several emerging platforms that allow small organization to be more agile and quicker on the market. We live in times where innovation is coming from the bottom, more than from the top.The Omni-channel Retail team plays a key role in that strategy.

Brand building and development, omni-channel, digital strategy and transformation, communication in the digital times, retail excellence, ecommerce, cross channel services, bottom up innovation, multi-disciplinary and multi-cultural team management are the areas of expertise.Major consultancy projects during these period: Armani, retail department reorganization for all the brands of the group, omni-channel strategy, CRM strategy, website redesign, 1 year long assignment; Intersport Italia, ecommerce/marketplace strategy (to be presented to the regional management team), 6 months long assignment.

In occasion of my 50th birthday I decided to take a year off to travel the world: India by train, Greenland by sailboat. Camino de Santiago on foot, Corsica by bicycle, Morocco by motorbike.In between my travels I’ve bee involved as investors advisor on digital and omni-channel strategies, lectures at major European Universities (London Business School. Alvar Aalto University Helsinki, Essec Paris) and key note speakers at global events.

Digital strategy development for the brands of the luxury division: techno-logistic commerce platforms, shared services, digital business intelligence. Launch of the group digital transformation: cross channel services, omni-channel platform design (business requirements), learning program (Kering Digital Academy).

In charge of retail, franchising, wholesale channels, communication, merchandising and gross margins for the region. double digit growth year on year. Launch of pilot global projects: CRM and Retail Excellence.

I needed to take some time off after so many intensive years. in those months i was helping an NGO (Non Governative Organization) who operates in South America from Buenos Aires on some communication projects aside of learning spanish and to dance tango.

Leader of a multidisciplinary team in charge of the communication strategy and 360 campaign development of the 2009 global music campaign.

Leader of a team in charge of all the global retail marketing campaigns for all the channels. the role's responsibility includes the opening campaign strategy and execution for all the new Nokia flagship stores in Moscow, Chicago, New York, Hong Kong, Helsinki, Mexico City, Shanghai, London and Sao Paulo.

Marketing and communication strategy development and execution to reposition the brand in the premium/aspirational luxury segment. I decided to leave to take a sabbatical after the General Manager who hired me (Marco Bizzarri, current CEO of Gucci and former CEO of Bottega Veneta) left the company and the founder decided for a different and less ambitious strategy.

Member of the EMEA marketing team, in charge of the retail strategy and execution of the major cross countries campaign, including the 2 Nike Towns (London and Berlin) marketing plans.

Member of the Nike London marketing team (London was a strategic market for the EMEA region with a dedicated marketing team) in charge of the marketing plan of the flagship store (60k visitors a day, 350 employee).

In charge of all the retail marketing campaigns, strategic accounts investment, the shop in shop program, the visual merchandising and product training teams.