Federico Ciardelli Email & Phone Number

Lombardy, Italy

Consulting activity on Commercial Excellence supporting industrial B2B companies in strengthening key processes (quotation, commercial contract management, pricing, new KPIs, and tools (CRM, AI, etc.).

Sulzemoos - Wiedenzhausen, De

Wittur is the world's leading provider of components, modules, and systems for the elevator industry. Private Equity backed company with about €900M Revenues, 5K employees, 13 production sites, 7 Technology Centres, selling in 50+ countries.Hired to lead and grow the 600M€ global business with Multinational Customers representing c70% of Wittur total revenues, with P&L responsibility and KPIs. Direct report to CEO, member of Group Management Team, 20+ FTE direct reporting (Global Key Account Organization) and of 50+ cross-functional team members.Main Achievement: Led global and regional commercial efforts to grow existing business from 600M€ up to a 700M€ peak, overachieving yearly budget despite major market and supply-chain challenges.

Cary, Nc, Us

LORD is a diversified technology and manufacturing company that develops adhesives, coatings, motion management and sensing devices mainly for Aviation, Aeronautics, Automotive and Oil & Gas industries. Family owned until 2019, with $1BN revenues and 3,5k employees.After a successful three-year tenure in Europe, I was promoted to Global Business Manager for LORD Automotive Solutions. My primary objective was to scale up the success that I had achieved in Europe and consolidate the position of LORD as a key supplier in the Automotive industry. I had P&L responsibility, leading Sales, Marketing, Product Planning and coordinated Supply Chain and Operations. As a result, the Automotive Solutions business grew from 40 to 200m€. These efforts, among others, positioned the company to be acquired in 2019.

Cary, Nc, Us

Hired to cross-sell LORD technologies into the Automotive industry as Tier 1 supplier in Europe. This included mainly structural adhesives for light weighting materials and thermal management solutions for EVs, not yet adopted in the industry. Direct leadership over to Sales, Marketing and Product Planning. N-1 to EU CEO, 5 direct reports.Main Achievements: won the first platforms with 2 OEMs in Europe delivering initial growth from 5 to 12M€ between 2013 and 2016 and securing the adoption of LORD solutions for the new incoming platforms. This was possible through:o Matching customer pain points and LORD products advantages with a full-solution approach (product application quality and performances, process improvements) with a strong R&D and field technical support. o Designing and selling a full and operational business case to convince key decision makers for adoption of a new solution and associated new supplier in the panel. This included a strong customer DMUs relationship mapping.o Setting up a solid marketing and product planning process to identify and map opportunities and targets.

Nanterre, Île-De-France, Fr

Sales €900M – Headcount 5,800 – 8 Plants – 7 R&D CentersResponsible for leading Marketing and Business Development activities for the Infotainment and ADAS business of Clarion in Europe. N-2 to CEO, managing a team of 20+ people through 5 direct reports.Key Accomplishments: • Marketing and Product Launch plans of new ADAS business solutions (camera, sensor and C2X technologies) in Europe.• Developed and promoted the “Smart Cockpit” innovation concept to all major Automotive OEM Customers in Europe, including Faurecia which resulted as one of the main trigger for Clarion acquisition.• Developed business with new customers and won first development contracts on new ADAS solutions today visible on several cars among which Porsche, Nissan and Volkswagen.

Nanterre, Île-De-France, Fr

Sales €13,795M – Headcount 76k– +200 Plants – 28 R&D CentersChaired the Group Marketing and Key Account Planning department at Group Level. Reporting to Group EVP Sales, N-2 to CEOKey Accomplishments: • Created the Group Customer Development and Marketing department aimed at coordinating OEM Customer strategies and efforts across Business Groups • Introduced the Group Key Accounting process and led the monthly Customer Committee process with the Group CEO and EVPs where short and long terms strategies across business groups where developed, reviewed, and followed up.• Organised Technology and Innovation days, initiating RFI/RFQs management and first business awards.• Introduced Faurecia to new business with new OEM Customers, including FCA Fiat Chrysler with the new Fiat 500 interiors.

Lancashire, England, Gb

Sales €1,200M – Headcount 6,500 – +10 Plants – 2 R&D CentresIn Pilkington started as a Marketing Service in 1995 to rapidly move into Global Key Account Management and then moved into Global HQ to lead a Group function. In both roles, was reporting to CCO, N-2 to CEO.Key Accomplishments: • Developed and introduced Key Account and Sales planning tools and processes fully integrated with SAP, which supported an overall pipeline of awarded new business growth of +7% / year in 2 years.Project leader for initiating M&A activities in Russia and Iran.

Lancashire, England, Gb

Key Accomplishments: • Negotiated and secured the biggest Pilkington contract with a French Customer (40M€/y) despite the dominance of a historical competitor.• Gained many other contracts, which made the Account the 4th and most profitable for Pilkington Automotive

Lancashire, England, Gb

Created and managed the first European Marketing Services organization, merging 3 former marketing departments into one unified centre based in Milan, benchmarking existing best practices into a unique set of tools and activities.Conceived and developed the first Pilkington Automotive Sales Planning Systems which later became the standard global sales tool, fully integrated with SAP and its ERP system.

Mba, Economics, Business Administration

Ba, International Management