Federico Dedeu Email & Phone Number

City Of Johannesburg, Gauteng, South Africa

Video Husky is THE done-for-you unlimited video editing platform.We are your personal editing team composed of an account manager and editor who will take your whole editing workload off your hands. We have a proprietary system and workflow to help you publish more videos, more often.

City Of Johannesburg, Gauteng, South Africa

Johannesburg

Johannesburg Area, South Africa

My role is focused on creating new opportunities and growing the company revenue across Africa and the Middle East. To achieve this objective I am building, managing and coaching remote teams of passionate and skilled influencer marketing professionals, who are able to deliver the highest quality service to our clients and social media influencers.My vision is to empower as many young content creators and social media influencers across Africa and the Middle East by managing… Show more My role is focused on creating new opportunities and growing the company revenue across Africa and the Middle East. To achieve this objective I am building, managing and coaching remote teams of passionate and skilled influencer marketing professionals, who are able to deliver the highest quality service to our clients and social media influencers.My vision is to empower as many young content creators and social media influencers across Africa and the Middle East by managing partnerships with global brands and creating a sustainable value exchange. Show less

Johannesburg Area, South Africa

Johannesburg

Johannesburg Area, South Africa

Tasked with leading MediaCom Beyond Advertising (MBA) in South Africa which is the specialist content marketing division of MediaCom. We merge data, insights and creativity that inform our executions delivering results and value for our clients.Responsible for the performance, profit and loss of the division as well as developing the overall service offering in conjunction with the leadership of the global team.I am also responsible for identifying opportunities to grow revenue… Show more Tasked with leading MediaCom Beyond Advertising (MBA) in South Africa which is the specialist content marketing division of MediaCom. We merge data, insights and creativity that inform our executions delivering results and value for our clients.Responsible for the performance, profit and loss of the division as well as developing the overall service offering in conjunction with the leadership of the global team.I am also responsible for identifying opportunities to grow revenue across accounts as well as identify technologies and services that can be incorporated as part of the division's service offerings.Achievements:- Launched new MBA division from the ground up- Won Pfizer SA digital agency account- Won Revlon SA digital and social media agency account- Launched new influencer marketing service in the country Show less

Johannesburg Area, South Africa

Headed up the digital team responsible for winning the Central Africa scope of workResponsible for the digital strategy and account management team to deliver and exceed client agreed campaign KPIsEducated client and partner agencies teams in the latest digital media practices such as programmatic, video, viewability, measurement and new opportunities for innovation in their space.Lead the team who won a gold AMASA award for Best Experiential Campaign | Coke Zero – You Won’t… Show more Headed up the digital team responsible for winning the Central Africa scope of workResponsible for the digital strategy and account management team to deliver and exceed client agreed campaign KPIsEducated client and partner agencies teams in the latest digital media practices such as programmatic, video, viewability, measurement and new opportunities for innovation in their space.Lead the team who won a gold AMASA award for Best Experiential Campaign | Coke Zero – You Won’t Know Until You Try It.Commissioned and lead an automation project for global reporting and PO tracking delivering 45% resource efficiency Show less

Johannesburg

Responsible for the Standard Bank account across Africa and international, tasked with the management and growth of the account as well as develop the account team members. The account team currently comprises of two direct reporting client service managers and five indirect digital media strategists and four digital marketers. The key responsibilities on the account is to deliver strategic insights and direction in order to assist in managing the search, media, SEO, lead generation… Show more Responsible for the Standard Bank account across Africa and international, tasked with the management and growth of the account as well as develop the account team members. The account team currently comprises of two direct reporting client service managers and five indirect digital media strategists and four digital marketers. The key responsibilities on the account is to deliver strategic insights and direction in order to assist in managing the search, media, SEO, lead generation, conversion optimisation and online brand management.Over and above the services mentioned above, my responsibilities also extend to the IT department where I need to ensure that the hosting infrastructures and bandwidth requirements are up kept and SLAs are adhered to.Responsibilities:● Provide strategic direction, relationship management, service level management and vendor management.● Effectively communicate complex ideas and concepts to a diverse client base.● Build and maintain exceptional senior level client relationships as a trusted advisor.● Make decisions that deliver a quality product and drive the account strategy.● Manage and develop the client service account team.● Identify opportunities and issues across digital and media.● Understand how marketing data drives the client’s business and capability to articulate data and campaign strategy to the clients.● Balance technology, processes, and people to optimize resources and achieve customer satisfaction levels.● Oversee the operational forecasting, scheduling, and reporting.● Assure that internal and client presentations are of sound strategy and value● Build a culture for creative team attitude, behaviour, teamwork and professional development.● Promote an integrated marketing communication approach.● Act as a second level for escalation for customers and agency partners, both domestic and internationally. Show less

Johannesburg

Responsible for leading and managing a portfolio of brands for the Coca-Cola® digital account. I am responsible for creating and developing a true client-centric strategy to ensure the very highest levels of client service is achieved within the account. Adhere to IMC processes and promote inter-agency integration and alignment to deliver fluid and consistent messaging across consumer touch points.Identify opportunities to further develop the account, exposing new solutions for… Show more Responsible for leading and managing a portfolio of brands for the Coca-Cola® digital account. I am responsible for creating and developing a true client-centric strategy to ensure the very highest levels of client service is achieved within the account. Adhere to IMC processes and promote inter-agency integration and alignment to deliver fluid and consistent messaging across consumer touch points.Identify opportunities to further develop the account, exposing new solutions for new business opportunities.Assist the various resources in developing digital marketing strategies around the integration of above and below the line in to digital, social and media.Responsibilities:● Lead the unified account management process in order to execute projects.● Make decisions on a daily basis that ensure both profitability and creative quality.● Listen, prioritize and translate client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales.● Manage and oversee client budgets.● Assure that timely and informative communication takes place between the creative function and the partners, account team and clients.● Assure that internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale.● Manage digital strategy, art direction, design, copywriting and production of projects as well as oversee production and technical requirements.● Quality control, including proofing/reviewing creative output and confirm deadlines are met.● Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly.For Coca-Cola South Africa:ChaywaSpriteFantaFuze TeaGlaceau Vitamin WaterPoweradePowerPlay Show less

Busines development and client relationship management.Identification of opportunities within existing clients.Strategic direction of all accounts.Scoping, quoting and delivery of projects.Management of all stages of production and digital projects guiding creative ideas from briefthrough project launch.Final quality assurance for motion design and production for film, broadcast and branding projects.Management of internal resources including creative and client… Show more Busines development and client relationship management.Identification of opportunities within existing clients.Strategic direction of all accounts.Scoping, quoting and delivery of projects.Management of all stages of production and digital projects guiding creative ideas from briefthrough project launch.Final quality assurance for motion design and production for film, broadcast and branding projects.Management of internal resources including creative and client service. Show less

Interactive lead on projects ranging from websites, application interfaces, kiosks and email campaigns.Presentation of concepts, contribution to pitches, brainstorming sessions.Mentoring of co-workers.

Lead designer on website projects, creation of interface designs, animations for interactive CD-Rom, kiosk, webcast, and website projects.Management of freelance developers and junior designers in small project teams, assessed scope and budgets, presented designs.Responsible for final deliverables.

Postgraduate Diploma In Management Pdm, Business Administration And Management, General

Diploma Web Design, Web Design

Bachelor Of Arts (B.A.), Law And Psychology, 1St And 2Nd Year

Not completed

Matric