Federico Feroldi Email & Phone Number

I'm in charge of marketing for these market segments in the South East Europe Region: Appliance, Marine, Aerospace, Automotive, Bus, Truck & Rail. I'm working with all the Divisions inside the Safety and Industrial Business Group: Industrial Adhesives & Tapes Division, Abrasive Systems Division, Automotive Aftermarket Division, Electrical Products Division, Personal Safety Division, Automotive Division.

Milan Area, Italy

In addition to my previous job I'm also in charge of Channels like automotive, aerospace, marine, electronics, personal safety, hardware & tool stores, medical and office to promote industrial adhesives and tapes solutions.

Pioltello

Develop full multiproducts marketing plans on markets in scope inside the Adhesives and Tapes Division. From market opportunity evaluation to actions, tactics and roadmap definition, including marketing collaterals and tools.Define geomarketing hoppers, with clear process to be implemented in order to run after geographically untapped opportunities. Identify main activities and processes in order to funnel many sources of information (SFDC, POS, industrial districts, market researches) into a marketing plan to be executed by local sales force.Create and execute the social media marketing plan for the Industrial Adhesives and Tapes Division. Manage LinkedIn and Facebook campaigns. Build media contents, internally and coordinating external agencies (videos, etc). Create the Italian Youtube playlist. 3M Sales Aid (digital sales tool) deployment leader.

Responsible for sales and business development in DIY Channel. Main job responsibilities: - Define the Sales plan and guarantee the full implementation- Manage the national sales force (9 sales rep)- Fix ambitious targets and ensure the successful achievement- Energize the sales team- Ensure the implementation of the promotional plan - Manage the relationships with K-Accounts: build strong relationships, introduce new assortments and sign contracts.- Develop category management projects with K-Accounts- Manage sales meetings- Manage internal relationships with: legal office, logistic, credit office, marketers and business analysts- Implement CRM (Salesforce)

Responsible for all marketing activities and marketing plan definition in the Hardware and Tools Channel.

Define the business plan to launch the advanced wound care products in the Italian Chronic Care Channel. Build a strong opinion leaders network. Define the sales and marketing plan. First approach to the customers.

Responsible for sales in the Hospital Channel (North-East area).Main job responsibilities: - Define the Sales plan and guarantee the full implementation- Manage the sales force (12 sales rep)- Fix ambitious targets and ensure the successful achievement- Energize the sales team- Manage the bid process- Build strong relationships with medical directors- Manage sales meetings

Responsible for all the marketing activities and the marketing plan definition inside the Occupational Health and Environmental Safety Channel (respirators, ear protection and eye protection). Build strong relationships with sales and marketing teams in all the 3M channels to push OH&ES products (Marine, Automotive, Abrasives, Hospital, Comsumer Health Care, Commercial Care, DIY, Hardware and Tools). Define specific programs and strategies to grow commodity sales.

Hardware and Software Sales Representative at Datasys Informatica (IBM Business Partner).

Laurea, Economia Aziendale

Education record