Federico Ferriani Email & Phone Number

Milano, Lombardia, Italia

Verona

Milano, Lombardia, Italia

All'interno della Direzione Commerciale, a capo di di un Team composto da 12 Advisor, mi occupo di:> governo e organizzazione delle attività di pre-sales, Divisione Marketing Intelligence> definizione della go to market su nuovi prodotti o soluzioni> business development, ideazione e implementazione di campagne commerciali> business intelligence> costruzione dei sistemi di monitoraggio commerciale su SalesForce> collaborazione con le direzioni di funzione aziendale per lo sviluppo del business (Prodotto, Comunicazione e Marketing)

Milano

I manage the specialized sales-force of the new "Cerved Digital Academy" Service Line on the national territory.My responsibilities include:> definition of sales budgets> attraction, selection and onboarding of the senior sales of which the network is composed> definition and implementation of commercial campaigns and related incentives> construction and evolution of the value proposition and of the tools to support sales> implementation, in particular for the "traction" section, of the "sales as a science" modelThe "Cerved Digital Academy" training ecosystem for HR departments includes:> Next generation e-learning platform> Live Masterclass Catalog> Scorm Contents> Custom and special projects

Northern Italy

Managed a Team of Senior Sales Accounts to develop "Marketing Intelligence", the Cerved Group's business line that supports Companies in their Growth throw the use of data analysis and sales & marketing digital solutions.Services include:> Digital platforms for business intelligence> Analytics | Portfolio analysis | Customer satisfaction audit | Brand awareness analysis | CX> Competitive analysis | Quantitative and qualitative market researches> Internationalization market entry strategies | Geo market and sales potential | Prospect qualification> Focus Group | Mistery client services | Store audit services> BtoB and BtoC lead generation campaigns | Digital marketing campaigns | SEO / SEA / CRO

Italy - North East

Managed 35 branches (Veneto and Friuli Venezia Giulia), working in a team composed by 4 people. Activities include:> promoting company services> mapping sales opportunities and developing business plans on strategic Clients> implementing national and local commercial campaigns to maximize market share> fixing pricing policies, according to the company objectives> defining sales tools and proposal models> supporting branches on strategic negotiations> promoting business events and PR activities> monitoring the business performances of 36 sellers> delivering growth, maximising sales and profitability, providing the team with a stimulating and supportive environment> broadening awareness of market and competitor activity

Italy - North East

Managed 27 branches (Trentino Alto Adige, Verona, Vicenza, Mantova), working in a team composed by 4 people. Activities include:> monitoring the quality of the delivered services> supporting continuous improvement of processes and initiatives> ensuring that premises are maintained to company standards;> selecting, training, motivating and developing internal staff (40 recruiting specialist); > monitoring the business performance (permanent placement services)> maintaining and increasing standards of customer service and other areas across the branches, driving team performance.

Verona

Branches:Jan 2006 - Jun 2010: Verona (Italy)Jan 2010 - Jun 2010: San Giovanni Lupatoto (Italy)Managed the team (6 people), worked for sales development and the achievement of the economic and financial targets.

Training Period

Verona Area, Italy

Training period

Member of the work group for the economic and financial plan (project financing) for “Milan - The City of the Music”

Executive Program In Digital Transformation

Gestione Strategica della Digital Innovation. Moduli “metodologici": Digital disruption & Digital business strategy | Digital.

Masterclass "Digital Marketing"

Digital Economy, Digital Marketing, Big Data, Performance Tools.

Master, General Management

Corso di General Management all'interno del percorso "Looking for the Stars" (Adecco in partnership con MIP) Moduli: Macroeconomia |.

Laurea In Economia Delle Arti, Della Cultura E Della Comunicazione, Economics

Degree thesis titled “Structure and development process of a musical scene. The cases of Seattle, Manchester and Verona.”. Received Degree.