Federico Fummi Email & Phone Number

Milan, Lombardy, Italy

My career has taken a freelance turn towards content strategy / brand management for different clients. ‣ Produced and edited high yielding content, reaching an audience of 10M on the main social media.‣ Shot and directed promotional ads and long form videos, ultimately boosting presence and sales.‣ Addressed copywriting and compliance for a 4k+ members periodic Newsletter.‣ Built functional e-commerce platforms with custom user experience and dedicated design assets.‣ Carefully designed labels, logos and packaging for more than 150 front shelf items sold nationwide.

Itinerant

‣ Led international expansion of a web firm focused on e-commerce and influencer marketing.‣ Leveraged social media campaigns and creators exposure to drive sales and awareness.‣ Assessed budgets, websites copywriting, creative process, illustrations and product quality.‣ Established partnerships with 5+ Media and Advertisement Agencies with long term goals.‣ Implemented growth strategies and KPIs to maximise ROI and reach an extensive audience.

Piacenza

‣ Coordinated rebranding, reshaped identity of an industry-leading company after acquisition.‣ Developed customer centric strategies to boost awareness and attract wholesalers.‣ Designed new logo, product line, labels and packaging for more than 110 front store items.‣ Generated high quality product pictures, brochures and banners for e-commerce listings.

Milano

‣ Directed and edited music videos for emerging artists, coordinating a 5+ people crew. ‣ Worked with photo and video shootings, post production for events and weddings. ‣ Created original daily content to fuel the social media presence of a nationally recognised business, entertaining a community with over 395.000 members. Properly placing merchandise to drive sales.

Piacenza, Emilia-Romagna, Italy

‣ Partnered with a local café for the organization of 16 themed events.‣ Negotiated ad-hoc formulas and prices with suppliers to maximise profit margins.‣ Handled promptly arising issues while evaluating potential future improvements.‣ Advertised successfully through social media campaigns and affiliations‣ Boosted the involvement up to 200+ paying customers a night.