Federico Noia Email & Phone Number

Perugia, Umbria, Italia

Marketing for sports clubs: sponsorships, event organization, merchandising, communicationOrganizational and marketing consultancy for big events and shows, sponsor search and signing, related executionCommercial and distribution consultancy in the food & beverage sector

Rome, Italy

PUBSTER is a digital startup that has invented a revolutionary approach to create loyalty among consumers of a certain outlet. With Pubster, every customer attending pubs, clubs or cafes, is prized based on the number of times he comes back to the same outlet: he can collect virtual coins and then get free drinks or food. They need only to have then Pubster App on their smartphones.Primary target is the owner/manager of an on-trade outlet; secondary one is the Food and Beverages Distributor, that can help his clients (outlets) increasing turnover. Then Pubster can address a third kind of target, the beverage (or food) industries, which can drive - through Pubster App - volumes of their preferred brands inside the outlet, pushing them despite competition.My main tasks at Pubster are:- Commercial strategy and execution (on trade channel)- Search and selection of partners (distributor or industry) able to develop Pubster on their customers- Training of sales force, field shadowing, agreement signing- Advice to outlet related to the effective use of Pubster, through analysis on collected usage data, and suggesting micromarketing activities to acquire more consumers.website: www.pubsterapp.comfacebook:http://www.facebook.com/pubsterapp

Roma, Italia

DORECA is a national-wide FOOD & BEVERAGE wholesaler, operating along Horeca channel in the italian market. I led the marketing team, made up by 3 people, and I ensured:- Company image success (web site, advertising);- Internal development of creativity referred to catalogues, promotional folders, labels, various brand declination, through a dedicated graphic employee.- Analysis and market potential by region, both beverage and food, measured at pos’ sell-in level (i.e. at wholesalers’ sell-out level).- Policies to facilitate sales of the Food & Beverages products into horeca outlets, creating trade promotions, customers’ loyalty programs, including “idea-strategy- execution” of Doreca’s 1st top Clients Conference (January 2014).- Training and incentives to sales network.- 360° management of private label portfolio (wine, beer, spirits), from conceiving to selling policies.- Integration of different commercial strategies for food & beverage products, making sub-channel dedicated promotions (i.e night-outlet promo, bar promo, restaurant promo, and so on).- coordinating cross-functional (sales – buyers – mktg) teams, and, when requested, strong negotiation with Doreca’s suppliers (FMCG industries).

Perugia - Lerici (Sp)

I managed as CEO two regional branches of DORECA national network, located in Umbria and Tuscany (11 mil € of total sales). Activities included: wholesaling, buying and reselling F&B products to our on-trade customers (1500 outlets served, such as bars, pubs, pizzerias, restaurants, etc.), managing the 4 warehouses located throughout the territory, the level of service (logistics), credit, product pricing, sales promotions, mixed sales networks (24 people including employees and agents) and other 21 staff people in back-office.In Umbria (UMBRIA ltd) I steered the business recovery from losses in 2011 (EBITDA: + € 250K against 2010), and projected it into the green with a 2012 forecasted result of + € 100k of EBITDA, reported an increase of 23% of turnover (best affiliate network in the year), with 22 consecutive months of positive growth, fostering an excellent business climate and high cohesion among the salesmen. These results have been produced increasing sales network with new agents, growing gross margin, optimizing inventory, decreasing fixed costs due to organizational slimming, building salesmen loyalty and leveraging the marketing programs provided by Doreca headquarter.In Tuscany (CIVAB ltd) I have halved previous losses in just one year (ebitda + €600K, 2011vs2010), re-organizing the logistics through a complete outsourcing, streamlining the business, and gaining 2 pts of gross margin on previous year without losing sales.Finally I laid the foundations of the creation of a new company (Doreca Centro srl), through the integration of Umbria ltd e Civab srl into a single pluri-regional entity, with common vision and the same way of doing things, using one’s best practice in the other.

Roma, Italy

I ran a portfolio of 3 premium brands: Nastro Azzurro, Pilsner Urquell and Miller, supported by 4 employees in direct reporting line. Main responsibilities included: portfolio shaping, brand strategy and planning, advertising, sponsorship and consumer activation.While Nastro Azzurro was a domestic brand with domestic strategy, Miller and Pilsner required adjustment to the peculiar Italian market (more demanding) of the marketing international strategy. Then I was used to show brand updates at periodical meeting, where I represented Italy’s mktg team.Main achievements:• In the period 2005-2008 NASTRO AZZURRO has grown by 30% in volume, 1 point in market share, and reached consumer spontaneous awareness levels of 47% (highest result ever). With my team we have built a prestigious, internationally impactful and effective activity platform (“Salone del Mobile” exhibition in Milan in 2006-2007-2008, “Rome Film Festival” sponsorship in 2007, design and launch of the first webtv for a beer www.cepiugustotv.com, ”Breweries parties” for consumers in Rome, Padova e Bari for the launch of 3 limited edition packs celebrating international success), that allowed us to win “Fangio Cup” in 2007, award for the best marketing team in the world, as well as a lot of "best practice" mentions, recognized at the international level.• For Pilsner, we reached the volume of 20,000 hl in Italy, with a very high pricing, adopting a Public Relation strategy involving italian influential people, and realizing the 1st Pilsner Urquell beer-corner inside Venice Airport (worth another international “best practise” mention).• For Miller we created an innovative marketing activity based on unconventional tactics (i.e. Flash Mob, 2006), and after that prepared a plan to transfer brand’s distribution for the Italian Market to a specialized wholesaler, as we were re-focusing our efforts on main brands.

Roma, Italia

Direct deal of advertising contracts with every kind of media companies (national and thematic TV, radio, cinema, outdoor billposting, web).Media strategy definition, media planning and scheduling for all the company brands.Supervision of all marketing research and related budget assessment and respect.Preparation and dissemination of monthly and quarterly marketing reports to company headquarter.

Roma, Italia

I was the first and only report to the marketing director in the department, with all brand managers and research managers reported to me.I managed as well the whole marketing information flow, as needed after Birra Peroni company acquistion by SAB MILLER plc, occurred in may 2003.I conceived and negotiated the sponsorship agreement beetween PERONI brand and FIGC “Nazionale di Calcio (Azzurri)” for the period 2002/2006, till to winning World Cup in Germany 2006.

Roma, Italia

Strategic planning, macro-economic outlook review, quali-quantitative market research.Wide support to brand marketing.

Roma, Italia

Management of the whole brand mktg-mix - ATL, BTL and many sport sponsorships - especially took care of the design, negotiation and development of contracts related to a celebrity (both sport and private image rights), the world known racing champion VALENTINO ROSSI, laying the groundwork for the use of testimonials at high standards.

Roma, Italia

Management of wholesalers and outlets in Rome Area.Winner of the national competition “Jackpot Spina '98”, on sales of Keg Beer.

Roma, Italia

I took care of the market launch of several imported beer-ranges (Grimbergen, Fuller, Prinzregent), building up dedicated sales force, creating pos material and support packages.

Roma, Italia

In charge of production of internal marketing and sales reports, marketing and competitors analysis, brand and consumer research.

Economics And Business, With Marketing Postgraduated Course.

Education record

Chartered Accountant In Italy (Cpa)

Education record

Education record