Marketing Manager
CurrentI have contributed to the development of tools and processes to manage the increased business complexity due to rapid growth. Specifically, I have:- developed a Business Intelligence system with appropriate reporting to monitor revenues and margins; - initiated Market Intelligence activities by identifying the ethnic channel universe and monitoring distribution coverage; - defined and developed the Sales Forecasting and Demand Planning processes with which stock and orders of… Show more I have contributed to the development of tools and processes to manage the increased business complexity due to rapid growth. Specifically, I have:- developed a Business Intelligence system with appropriate reporting to monitor revenues and margins; - initiated Market Intelligence activities by identifying the ethnic channel universe and monitoring distribution coverage; - defined and developed the Sales Forecasting and Demand Planning processes with which stock and orders of approximately 600 skus are currently managed.I lead a team of 6 people in planning and implementing marketing activities:- all communication activities for Uniontrade and the represented brands; - Trade Marketing, developing suitable sales support materials; - development and launch of private labels product lines (Biyori line for Japanese cuisine – Hāto, green tea beer); - participation in trade fairs and exhibitions: Tuttofood, Sigep, Vinitaly (Japanese sake presentation), EXPO 2015 (2 street food units).- Direct report: 3 Product Manager – 1 Digital Strategist - 1 Event and Communication Specialist - 1 Graphic Designer Show less
