Federico Peruzzi Email and Phone Number
Federico Peruzzi work email
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Federico Peruzzi personal email
Experience in strategic and operational Marketing in multinational companies and SMEs, mainly in FMCG.I worked also in Sales with Traditional and Modern Trade.Specializations: Brand management, product management, new products development and launch, trade-marketing, in-store marketing, business intelligence, advertising strategy, sponsorship, market research, people management, international projects management, public speaking, P&L, exhibitions.
Uniontrade Spa
View- Website:
- uniontrade.info
- Employees:
- 30
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Marketing ManagerUniontrade Spa Oct 2010 - PresentMilan Area, ItalyI have contributed to the development of tools and processes to manage the increased business complexity due to rapid growth. Specifically, I have:- developed a Business Intelligence system with appropriate reporting to monitor revenues and margins; - initiated Market Intelligence activities by identifying the ethnic channel universe and monitoring distribution coverage; - defined and developed the Sales Forecasting and Demand Planning processes with which stock and orders of… Show more I have contributed to the development of tools and processes to manage the increased business complexity due to rapid growth. Specifically, I have:- developed a Business Intelligence system with appropriate reporting to monitor revenues and margins; - initiated Market Intelligence activities by identifying the ethnic channel universe and monitoring distribution coverage; - defined and developed the Sales Forecasting and Demand Planning processes with which stock and orders of approximately 600 skus are currently managed.I lead a team of 6 people in planning and implementing marketing activities:- all communication activities for Uniontrade and the represented brands; - Trade Marketing, developing suitable sales support materials; - development and launch of private labels product lines (Biyori line for Japanese cuisine – Hāto, green tea beer); - participation in trade fairs and exhibitions: Tuttofood, Sigep, Vinitaly (Japanese sake presentation), EXPO 2015 (2 street food units).- Direct report: 3 Product Manager – 1 Digital Strategist - 1 Event and Communication Specialist - 1 Graphic Designer Show less -
Sales Account ManagerHalldis Nov 2007 - Sep 2010Milano, ItaliaI managed relationships with both private and corporate clients, handling all contractual, economic, and operational aspects. I collaborated with the finance department to develop a Business Intelligence system for monitoring apartment profitability. -
Senior Product ManagerCadbury Schweppes May 2003 - May 2007MilanoI managed:- the Halls candy brand, coordinating the relaunch plan in the GDO channel and participating in several international projects (European TV campaigns, new Halls 2006 packaging, and product development);- the Vita C, Sanagola, Disney and TNCC candy brands;- the launch of Cadbury chocolate in Italy.I was part of the marketing task force for the strategic repositioning of the Italian affiliate.- Direct report: 1 Product Manager and 1 Junior Product Manager.
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Product ManagerPfizer Sep 2000 - Apr 2003Milano, ItaliaI managed:- the Saila candy brand, coordinating the relaunch plan (new positioning, brand equity, communication, and brand architecture);- the Charms, Sanagola candy brands.- Direct report: 1 Assistant Product Manager -
Junior Product ManagerWarner Lambert Oct 1999 - Aug 2000Milano, ItaliaI managed distribution and Trade Marketing activities of:- Pringles chips in the bar channel in partnership with P&G- Mentadent chewing gum in partnership with Unilever. -
Territory Account ManagerWarner Lambert Sep 1998 - Sep 1999Udine, ItaliaResponsible for the Veneto and Friuli V.G. regions for Traditional and Organized Trade channels
Federico Peruzzi Skills
Federico Peruzzi Education Details
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Marketing & Communication -
Economics And Business Administration -
Liceo Scientifico Leonardo Da Vinci - Arzignano (Vi)Maturità Scientifica
Frequently Asked Questions about Federico Peruzzi
What company does Federico Peruzzi work for?
Federico Peruzzi works for Uniontrade Spa
What is Federico Peruzzi's role at the current company?
Federico Peruzzi's current role is Marketing Manager at Uniontrade SpA.
What is Federico Peruzzi's email address?
Federico Peruzzi's email address is fe****@****ahoo.it
What schools did Federico Peruzzi attend?
Federico Peruzzi attended Università Ca' Foscari Venezia, Alma Mater Studiorum – Università Di Bologna, Liceo Scientifico Leonardo Da Vinci - Arzignano (Vi).
What skills is Federico Peruzzi known for?
Federico Peruzzi has skills like Marketing, Brand Management, Management, Strategia, Strategia Di Marketing, Trade Marketing, Market Research, Marketing Online, New Business Development, Product Management, Fmcg, Ricerche Di Mercato.
Who are Federico Peruzzi's colleagues?
Federico Peruzzi's colleagues are Valentina Buonadonna, Daniele Silvestri, Paola Dessì, Pasquale Masullo, Aurora Izzia, Stefano Cerruti, Giovanni Dipilato.
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Federico Peruzzi
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Federico Peruzzi
Impiegato Logistico E Gestione Rifiuti Presso Fiorese Ecologia S.R.L.Greater Treviso Metropolitan Area -
Federico Peruzzi
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