I have contributed to the development of tools and processes to manage the increased business complexity due to rapid growth. Specifically, I have:- developed a Business Intelligence system with appropriate reporting to monitor revenues and margins; - initiated Market Intelligence activities by identifying the ethnic channel universe and monitoring distribution coverage; - defined and developed the Sales Forecasting and Demand Planning processes with which stock and orders of… Show more I have contributed to the development of tools and processes to manage the increased business complexity due to rapid growth. Specifically, I have:- developed a Business Intelligence system with appropriate reporting to monitor revenues and margins; - initiated Market Intelligence activities by identifying the ethnic channel universe and monitoring distribution coverage; - defined and developed the Sales Forecasting and Demand Planning processes with which stock and orders of approximately 600 skus are currently managed.I lead a team of 6 people in planning and implementing marketing activities:- all communication activities for Uniontrade and the represented brands; - Trade Marketing, developing suitable sales support materials; - development and launch of private labels product lines (Biyori line for Japanese cuisine – Hāto, green tea beer); - participation in trade fairs and exhibitions: Tuttofood, Sigep, Vinitaly (Japanese sake presentation), EXPO 2015 (2 street food units).- Direct report: 3 Product Manager – 1 Digital Strategist - 1 Event and Communication Specialist - 1 Graphic Designer Show less

I managed relationships with both private and corporate clients, handling all contractual, economic, and operational aspects. I collaborated with the finance department to develop a Business Intelligence system for monitoring apartment profitability.

I managed:- the Halls candy brand, coordinating the relaunch plan in the GDO channel and participating in several international projects (European TV campaigns, new Halls 2006 packaging, and product development);- the Vita C, Sanagola, Disney and TNCC candy brands;- the launch of Cadbury chocolate in Italy.I was part of the marketing task force for the strategic repositioning of the Italian affiliate.- Direct report: 1 Product Manager and 1 Junior Product Manager.

I managed:- the Saila candy brand, coordinating the relaunch plan (new positioning, brand equity, communication, and brand architecture);- the Charms, Sanagola candy brands.- Direct report: 1 Assistant Product Manager

I managed distribution and Trade Marketing activities of:- Pringles chips in the bar channel in partnership with P&G- Mentadent chewing gum in partnership with Unilever.

Responsible for the Veneto and Friuli V.G. regions for Traditional and Organized Trade channels