Federico Poscek Email & Phone Number

Buenos Aires, Argentina

With so much competition these days it’s vital to stand out and strike a chord with your consumer.This only highlights the importance of the effective and finely crafted design as well as strategic thinking.We solve problems, create, design and develop flexible brands that adapt the the current market.Our process is based in 3 different working areas: Branding, packaging and visual communication (where the logic and magic come together).We work on creating designs that achieve an enriching experience through the project not only for our clients but for his clients also.We believe that flexible branding and strong product identification allows to enhance business performance as well as positioning a company in a distinguish status within the market.In all consumer industries a great pack design is the best opportunity to be seen, chosen and go from supermarket aisles to people’s homes. We create strategies according to the objectives of the client and their business strategies to connect the product with its audience.At Astor we believe in this “essence” of the brand in a personalized way that strengthens the bond between people and the brand they love.

Buenos Aires, Argentina

Branding development, packaging and product communicationResearch on global trends, category analysis, competition, packaging concepts design of nationally and internationally consumer products.Clients: Chandon, Coca-Cola (Powerade, Fanta, Del Valle, Schweppes, among others), Bodegas Peñaflor, Arcor, Molinos (Exquisita, Manty, Mediatarde), Tía Maruca, Havanna.

Management of creative team of 6 designers.Focused on packaging development: global trend research, category analysis, competition, design and production.Important work in relation to the positioning and development of brand strategies, development of product lines and special editions.Clients: ABInbev (Brahma, Quilmes, Pilsen PY and UY), Danone (Actimel and Casancrem), Jumbo (Regular and Gourmet own brand), Livsmart, Cabcorp, Nieto Senetiner, Chandon, Fargo, Philip Morris.At the same time:Creative direction of integral development of the institutional image of Supermarkets VEA.The project included the total redesign of the store: front, signage system, sectors communication, boxes line, parking lots, digital channels etc.The work also included design of 3 manuals: Brandbook, Shop Manual (To be used by suppliers) and Offers Manual.

- Development of Packaging and promotional campaigns of product.- Development and redesign of products for brands such as Clorox-Ayudín, Brahma Beer, Quilmes Beer, Cerveza Norte, Pilsen Latin America Beer, Ax, Rexona, Fargo, Marlboro, etc. -Participation in campaigns for Livsmart in Latin America.- Participation in contests for 7up, Brahma Latin America, Quilmes Argentina, Yogurísimo, among others.

Argentina

Teacher at University of Buenos Aires. Graphic Design Class. 2006: Teacher in the subject Graphic Design Level 2.. 2007: Teacher in the subject Graphic Design Level 2.. 2008, 2009 and 2010: Teacher in the subject Graphic Design Level 1.

Graphic Designer, Graphic Design

Diseño Ux|Ui, 9

- MVP, Storytelling, Arquetipos de personas, UX Benchmarks, Card Sorting, Userflow, Arquitectura de la información, Patrones de diseño.

Front-End Developer, Programación Informática

Desarrollo web Front-End utilizando stack MEAN, (Javascript, Express, Angular, MongoDB y NodeJS). Bootstrap y MySql. Trabajo en equipo.

Electrotécnico