Federico Schenquerman, Mba Email & Phone Number

New York, United States

New York, United States

Boston, MA, US

• Brand and E-commerce Development: Spearhead the development of the Poppies With Purpose brand and e-commerce platform, establishing a compelling online presence that aligns with the mission to support cancer causes.
• Operational Excellence: Establish and optimize end-to-end operational procedures, from product development to order fulfillment, to ensure a seamless customer experience and efficient business performance.
• Partnership and Community Engagement: Drive business development by initiating and nurturing strategic partnerships, increasing brand visibility, and fostering community engagement through participation in key events.
• Impactful Mission-Driven Strategy: Implement a purpose-driven business model that focuses on commercial success while contributing to the fight against cancer, resonating with customers and stakeholders.
• Digital Marketing and Outreach: Lead digital marketing efforts that amplify online presence, drive traffic to the e-commerce site, and engage a growing audience interested in making a positive impact with their.

Leuven, BE

• Product discovery, ideation, research, and strategy for ABI’s B2B BEES Customer Global Product organization, a 10.4 billion USD (GMV) operation in NA, LATAM, EU, APAC.
• Executed end-to-end Product Management initiatives, roadmap development, prioritization, and delivery on an enterprise platform that processed 16.9 million e-commerce orders, in 21 countries, a 9% growth in revenue in.
• Experience with the intersection of Search, E-commerce, and Al & ML technologies (LLMs, Vector Search, Personalization, Keyword Search, ML ranking models, Data Enrichment).

Leuven, BE

• Product discovery, ideation, research, and strategy for ABI’s Direct-To-Consumer LATAM Product Prganization with 390 million USD (GMV) across 9 startups in Argentina, Chile, Brazil, Mexico and Colombia.
• Hired, trained and scaled the Product team across the region from 4 to 10, across Product, Design, Data Science and Project Management roles, and optimized resource allocations resulting in a 30% increase in efficiency.
• Developed capabilities to support ventures with go-to-market and expansion strategies, product playbooks, performance data and business intelligence, generating a 30% improvement in operational efficiency and a 20%.

Leuven, BE

• Oversee Product Management, Roadmap development and execution, partner with design and engineering leads to find solutions that are innovative and balance both user and business needs. Led communications for the.
• Hired, trained and scaled the Product team from 1 to 4 across the region, including Product, Design, Data Science and Project Management roles.
• Developed capabilities to support ventures with go-to-market and expansion strategies, product playbooks, performance marketing, logistics and business intelligence.

Buenos Aires, Buenos Aires, AR

Arena Sport melds profit with purpose, offering clubs transformative digital tools while dedicating 30% of profits to NGOs, blending expertise from BigData to Augmented Reality.- Strategic Visioning: Led product strategy, aligning with Arena Sport's mission and pioneering sports tech innovations.- Roadmap Oversight: Directed ideation, technical evolution.

New York, New York, US

• Cloud-based proprietary SaaS streaming platform solutions for Live, Video On Demand, and 24x7 Linear streaming.
• Drove product development and design for ViewLift’s OTT SaaS platform, and implementation for clients across web, mobile, OTT devices, gaming consoles, and emerging platforms, delivering a 40% increase in retention and.
• Owned and led the full product lifecycle - from ideation to requirements gathering, through roadmap strategy and delivery - collaborating with Engineering, Sales, Business Development, Client Support, Project.
• Analyzed user data, anticipated client pain points, and came up with solutions, capabilities, training, and platform updates to roll out successful product launches, including live production and multi-platform.
• Mentored and managed a diverse team of 6: product directors, product managers, and UI/UX designers.
• Collaborated and engaged with technical architects, front-end, back-end, mobile developers, and data engineers to build and run consumer-facing products, services and technologies.

Miami, Florida, US

• American Spanish-language free-to-air television network owned by TelevisaUnivision, the United States' largest provider of Spanish-language content.
• Led product development for a stealth startup within the Office of the CEO, a direct-to-consumer soccer streaming platform for web, mobile, OTT & TVE platforms. A $5 Million dollar project with a projected audience of.
• Served as the primary point of contact for Product development across the project; handled relations with vendors and stakeholders; Generated workflows and defined best practices to operate and deliver on a 7-month.
• Applied an entrepreneurial mindset when researching and formulating large-scale ideas into innovative product features, along with 360 content execution programs across, site, social and OTT, with associated KPIs.
• Interfaced with Sales and Ad Sales Marketing Executives and advertising clients on high-value, high-touch content executions, contributing to the $63M ad revenue.

San Francisco, CA, US

• American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement.
• Defined and implemented a high impact global content strategy and roadmap for an AI-based marketing platform, fostering collaboration and alignment with cross-functional teams including Product, Engineering, Legal.
• Started a team of 5 world-class content producers to deliver highly engaging content in a diverse portfolio including website, video, infographics, case studies, white papers, email marketing, blog and social - and.
• Revamped and maintained the tone of voice and personality of the Quantcast brand, improving brand recognition and satisfaction by 22%

Dallas, TX, US

• Led development of highly effective digital products suite, leveraging web, mobile, social, TVE and OTT platforms, ensuring compliance with overall brand voice and business needs, resulting in YoY average of 30%.
• Delivered integrated product campaign launches and maximized operations for world-class online events, on time and in sync with cross-organizational requirements and KPI's from teams spanning Marketing, Communications.
• Liaised relationships with vendors, agencies, stakeholders, and colleagues to identify and specify required resources for each project across channels, ensured task progress and delivery plans remained on track and on.
• Built a team of 25+ direct and indirect reports: copywriters, designers, producers, web & mobile developers, content strategists, project managers, QA analysts and business analysts.

US

• Managed the development and maintenance of DIRECTV’s Latin America sites, focusing on overall business KPIs & budget. Delivered a 25% increase in conversion rates through data-driven analytics, sales and marketing.
• Ran day-to-day operations of 2000+ yearly live events on DIRECTVSports.com and DIRECTV Sports App, including live streaming and VOD content strategy, multi-country rights coordination, ad sales integration and fan base.
• Directed live streaming operations for the 2016 Rio Olympics and the 2014 World Cup Brazil tournament, point person for production, broadcast and internal customer service teams ensuring app stability and functionality.
• Set workflows and led regional email marketing operations of 250M+ annual sends, that included customer lifecycle emails, system alerts emails, newsletters, e-flyers, promotions, and marketing communications.

US

- Oversaw regional content management and production for DIRECTV Latin America sites spanning 9 countries.- Developed a workflow and managed regional email marketing operations of 250M+ annual sends, that included customer lifecycle emails, system alerts emails, newsletters, e-flyers, promotions and marketing communications.- Managed DIRECTVSports.com site.

US

- Responsible for all creative digital campaign development for DIRECTV Latin America sites spanning 9 countries- Conducted sales data analysis to produce monthly KPI reports to upper management- Supervised copywriters and art directors regionally to ensure brand creative and tone across markets - Oversaw projects assigned to 3rd party agencies to ensure.

New York, NY, US

Led creative campaigns for U.S. Bank, Goya, P&G (Downy, Febreeze, Pantene), AMPM Convenience Stores, CoverGirl, new business pitches

Chicago, Illinois, US

Led creative campaigns for McDonalds, Ronald McDonald House, Johnnie Walker, Procter & Gamble

New York, NY, US

Led creative campaigns for Chrysler, Dodge, Jeep, Frito Lay, Mitsubishi, Pizza Hut, Pepsi, Tropicana, FedEx, Abbott Labs.

New York, NY, US

Led creative campaigns for Coca Cola, UPS, Hewlett Packard, Nestlé, L’Oreal, Maybelline, General Motors

Master Of Business Administration - Mba, Innovation, Ai And The Future Of Work

Certificate In Digital Media Marketing, Digital Communication And Media/Multimedia

Ba, Communications / Advertising

Graduated, General