Federico Schenquerman, Mba Email and Phone Number
New York, United States
Federico Schenquerman, Mba's Location
Brooklyn, New York, United States, United States
Federico Schenquerman, Mba's Contact Details
Federico Schenquerman, Mba work email
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Federico Schenquerman, Mba personal email
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Federico Schenquerman, Mba phone numbers
About Federico Schenquerman, Mba
I am a driven Product leader with over 15+ years of expertise in product management, digital media, marketing, and advertising. My career has been dedicated to developing and implementing innovative product strategies that foster business growth and enhance user engagement. Having navigated diverse roles in client, vendor, and agency settings, I bring a unique perspective to product development, delivering effective and impactful solutions across various industries.I recently completed my MBA at Hult International Business School, where I concentrated on Innovation, AI, and the Future of Work. This program was a transformative experience, equipping me with cutting-edge knowledge of how AI and emerging technologies are reshaping industries. Recognized as Peer of the Year by my cohort, I honed my leadership skills, built lasting connections, and deepened my commitment to empathy-driven leadership. These experiences solidified my ability to lead and thrive in dynamic, purpose-driven environments.In my next role, I am excited to channel my skills and experience into a purpose-driven mission that makes a positive social impact. I’m eager to contribute to a team and a vision that values innovative thinking, excellence, and the pursuit of meaningful change.
Federico Schenquerman, Mba's Current Company Details
Poppies With Purpose
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Director of Product
New York, United States
- Website:
- poppieswithpurpose.com
- Employees:
- 3
Federico Schenquerman, Mba Work Experience Details
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Director Of ProductPoppies With PurposeNew York, United States
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Director Of Product And Marketing (Contract)Lorea BrandsNew York, United States -
Director Of ProductPoppies With Purpose Sep 2023 - PresentBoston, Ma, Us• Brand and E-commerce Development: Spearhead the development of the Poppies With Purpose brand and e-commerce platform, establishing a compelling online presence that aligns with the mission to support cancer causes through vibrant and inspiring footwear designed to make an impact, one colorful step at a time.• Operational Excellence: Establish and optimize end-to-end operational procedures, from product development to order fulfillment, to ensure a seamless customer experience and efficient business performance.• Partnership and Community Engagement: Drive business development by initiating and nurturing strategic partnerships, increasing brand visibility, and fostering community engagement through participation in key events and campaigns.• Impactful Mission-Driven Strategy: Implement a purpose-driven business model that focuses on commercial success while contributing to the fight against cancer, resonating with customers and stakeholders.• Digital Marketing and Outreach: Lead digital marketing efforts that amplify online presence, drive traffic to the e-commerce site, and engage a growing audience interested in making a positive impact with their purchases.
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Head Of Product, E-Commerce & Operations - B2B Saas - Bees - GlobalAb Inbev Sep 2022 - Sep 2023Leuven, Be• Product discovery, ideation, research, and strategy for ABI’s B2B BEES Customer Global Product organization, a 10.4 billion USD (GMV) operation in NA, LATAM, EU, APAC.• Executed end-to-end Product Management initiatives, roadmap development, prioritization, and delivery on an enterprise platform that processed 16.9 million e-commerce orders, in 21 countries, a 9% growth in revenue in Q3/23 vs Q3/22.• Experience with the intersection of Search, E-commerce, and Al & ML technologies (LLMs, Vector Search, Personalization, Keyword Search, ML ranking models, Data Enrichment). -
Head Of Product E-Commerce, Ops, Communications - Dtc - LatamAb Inbev Sep 2021 - Oct 2022Leuven, Be• Product discovery, ideation, research, and strategy for ABI’s Direct-To-Consumer LATAM Product Prganization with 390 million USD (GMV) across 9 startups in Argentina, Chile, Brazil, Mexico and Colombia.• Hired, trained and scaled the Product team across the region from 4 to 10, across Product, Design, Data Science and Project Management roles, and optimized resource allocations resulting in a 30% increase in efficiency and on-time delivery of key milestones.• Developed capabilities to support ventures with go-to-market and expansion strategies, product playbooks, performance data and business intelligence, generating a 30% improvement in operational efficiency and a 20% reduction in costs.
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Global Product Manager - Zx Ventures - LatamAb Inbev Mar 2020 - Sep 2021Leuven, Be• Oversee Product Management, Roadmap development and execution, partner with design and engineering leads to find solutions that are innovative and balance both user and business needs. Led communications for the Product organization across teams, stakeholders and C-level leadership.• Hired, trained and scaled the Product team from 1 to 4 across the region, including Product, Design, Data Science and Project Management roles.• Developed capabilities to support ventures with go-to-market and expansion strategies, product playbooks, performance marketing, logistics and business intelligence.
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Vp Of Product (Consulting) | Vice President Of ProductArenasport Dec 2019 - Mar 2020Buenos Aires, Buenos Aires, ArArena Sport melds profit with purpose, offering clubs transformative digital tools while dedicating 30% of profits to NGOs, blending expertise from BigData to Augmented Reality.- Strategic Visioning: Led product strategy, aligning with Arena Sport's mission and pioneering sports tech innovations.- Roadmap Oversight: Directed ideation, technical evolution, and launch of key products in line with market demands.- Stakeholder Engagement: Fostered partnerships with media giants and sports clubs, ensuring product-strategic alignment.- Team Leadership: Cultivated a high-performance product team, emphasizing innovation, teamwork, and growth.- Market Insight: Analyzed market dynamics, competitors, and tech trends to refine product strategies.- Feedback Management: Established feedback channels, driving user-centered product enhancements.- Operational Leadership: Managed complete product lifecycle, optimizing resources and ensuring efficient deliveries. -
Vp Of Product | Vice President Of Product ManagementViewlift Dec 2018 - Dec 2019New York, New York, UsCloud-based proprietary SaaS streaming platform solutions for Live, Video On Demand, and 24x7 Linear streaming.• Drove product development and design for ViewLift’s OTT SaaS platform, and implementation for clients across web, mobile, OTT devices, gaming consoles, and emerging platforms, delivering a 40% increase in retention and 20% revenue growth.• Owned and led the full product lifecycle - from ideation to requirements gathering, through roadmap strategy and delivery - collaborating with Engineering, Sales, Business Development, Client Support, Project Management, and Finance for 40+ active clients and 100+ ongoing projects.• Analyzed user data, anticipated client pain points, and came up with solutions, capabilities, training, and platform updates to roll out successful product launches, including live production and multi-platform streaming, leading to a 35% improvement in user experience through data-driven insights.• Mentored and managed a diverse team of 6: product directors, product managers, and UI/UX designers.• Collaborated and engaged with technical architects, front-end, back-end, mobile developers, and data engineers to build and run consumer-facing products, services and technologies. -
Director Of ProductUnivision Communications Inc. Mar 2018 - Dec 2018Miami, Florida, UsAmerican Spanish-language free-to-air television network owned by TelevisaUnivision, the United States' largest provider of Spanish-language content.• Led product development for a stealth startup within the Office of the CEO, a direct-to-consumer soccer streaming platform for web, mobile, OTT & TVE platforms. A $5 Million dollar project with a projected audience of 20M+ users. Developed as "Socco", released as www.TUDN.com in 2019.• Served as the primary point of contact for Product development across the project; handled relations with vendors and stakeholders; Generated workflows and defined best practices to operate and deliver on a 7-month target, on time and on budget.• Applied an entrepreneurial mindset when researching and formulating large-scale ideas into innovative product features, along with 360 content execution programs across, site, social and OTT, with associated KPIs. • Interfaced with Sales and Ad Sales Marketing Executives and advertising clients on high-value, high-touch content executions, contributing to the $63M ad revenue. -
Global Director, Content Strategy, Product MarketingQuantcast Apr 2017 - Jan 2018San Francisco, Ca, UsAmerican technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement.• Defined and implemented a high impact global content strategy and roadmap for an AI-based marketing platform, fostering collaboration and alignment with cross-functional teams including Product, Engineering, Legal, Communications, Insights and Demand Generation, leading to a 40% surge in user engagement and a 20% boost in revenue.• Started a team of 5 world-class content producers to deliver highly engaging content in a diverse portfolio including website, video, infographics, case studies, white papers, email marketing, blog and social - and leveraged analytics to provide ongoing data driven evaluation and re-iteration of content.• Revamped and maintained the tone of voice and personality of the Quantcast brand, improving brand recognition and satisfaction by 22% -
Associate Director, Digital Strategy LatamAt&T Jun 2016 - Mar 2017Dallas, Tx, Us• Led development of highly effective digital products suite, leveraging web, mobile, social, TVE and OTT platforms, ensuring compliance with overall brand voice and business needs, resulting in YoY average of 30% increase in conversion, 25% reduction in customer support issues across platforms.• Delivered integrated product campaign launches and maximized operations for world-class online events, on time and in sync with cross-organizational requirements and KPI's from teams spanning Marketing, Communications, Creative, Sales and Customer Care.• Liaised relationships with vendors, agencies, stakeholders, and colleagues to identify and specify required resources for each project across channels, ensured task progress and delivery plans remained on track and on budget.• Built a team of 25+ direct and indirect reports: copywriters, designers, producers, web & mobile developers, content strategists, project managers, QA analysts and business analysts. -
Sr. Product Manager, New MediaDirectv Latin America Jul 2014 - Jun 2016Us• Managed the development and maintenance of DIRECTV’s Latin America sites, focusing on overall business KPIs & budget. Delivered a 25% increase in conversion rates through data-driven analytics, sales and marketing campaigns, self-care platforms and UX improvements.• Ran day-to-day operations of 2000+ yearly live events on DIRECTVSports.com and DIRECTV Sports App, including live streaming and VOD content strategy, multi-country rights coordination, ad sales integration and fan base growth, generating 2.6M downloads with continued fan and community engagement.• Directed live streaming operations for the 2016 Rio Olympics and the 2014 World Cup Brazil tournament, point person for production, broadcast and internal customer service teams ensuring app stability and functionality. • Set workflows and led regional email marketing operations of 250M+ annual sends, that included customer lifecycle emails, system alerts emails, newsletters, e-flyers, promotions, and marketing communications. -
Regional Content Manager, New MediaDirectv Latin America Jul 2012 - Jun 2014Us- Oversaw regional content management and production for DIRECTV Latin America sites spanning 9 countries.- Developed a workflow and managed regional email marketing operations of 250M+ annual sends, that included customer lifecycle emails, system alerts emails, newsletters, e-flyers, promotions and marketing communications.- Managed DIRECTVSports.com site and DIRECTV Sports App, responsible for booking of live streaming events and VOD, editorial content updates, overall audience engagement and fan base growth.- Ran a weekly call with senior management and key stakeholders concerning execution and status of current projects.
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Sr. Interactive Copywriter / EditorDirectv Latin America Mar 2009 - Jul 2012Us- Responsible for all creative digital campaign development for DIRECTV Latin America sites spanning 9 countries- Conducted sales data analysis to produce monthly KPI reports to upper management- Supervised copywriters and art directors regionally to ensure brand creative and tone across markets - Oversaw projects assigned to 3rd party agencies to ensure completion of project milestones upon contracted deadlines- Developed product briefs and gathered project requirements for multiple projects across markets
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Sr. CopywriterGrey Worldwide / Winglatino Feb 2007 - Mar 2009New York, Ny, UsLed creative campaigns for U.S. Bank, Goya, P&G (Downy, Febreeze, Pantene), AMPM Convenience Stores, CoverGirl, new business pitches -
Sr. CopywriterLeo Burnett Aug 2004 - Oct 2006Chicago, Illinois, UsLed creative campaigns for McDonalds, Ronald McDonald House, Johnnie Walker, Procter & Gamble -
Sr. CopywriterBbdo Feb 2002 - May 2004New York, Ny, UsLed creative campaigns for Chrysler, Dodge, Jeep , Frito Lay, Mitsubishi, Pizza Hut, Pepsi, Tropicana, FedEx, Abbott Labs. -
CopywriterMccann Erickson Aug 2000 - Feb 2002New York, Ny, UsLed creative campaigns for Coca Cola, UPS, Hewlett Packard, Nestlé, L’Oreal, Maybelline, General Motors
Federico Schenquerman, Mba Skills
Advertising
Creative Direction
Digital Media
Digital Marketing
Digital Strategy
Marketing Communications
New Media
Integrated Marketing
Creative Strategy
Social Media Marketing
Online Advertising
Social Media
Content Strategy
Email Marketing
Brand Development
Interactive Marketing
Video
Online Marketing
Newsletters
Media Planning
Marketing Strategy
Management
Interactive Advertising
Broadcast
Television
Content Management
Art Direction
Copywriting
Promotions
Creative Development
Production
Blogging
Creative Briefs
Outdoor Advertising
Content Creation
Viral Marketing
Mobile Marketing
Marketing
Radio
Video Production
Direct Marketing
Vendor Management
Digital Product Management
Software Product Management
Technical Product Management
Emerging Technologies
B2c
Subscriptions
Cross Functional Team Leadership
Product Strategy
Federico Schenquerman, Mba Education Details
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Hult International Business SchoolAi And The Future Of Work -
Nyu School Of Professional StudiesDigital Communication And Media/Multimedia
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Universidad Del Sagrado CorazónCommunications / Advertising
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Robinson School Puerto RicoGeneral
Frequently Asked Questions about Federico Schenquerman, Mba
What company does Federico Schenquerman, Mba work for?
Federico Schenquerman, Mba works for Poppies With Purpose
What is Federico Schenquerman, Mba's role at the current company?
Federico Schenquerman, Mba's current role is Director of Product.
What is Federico Schenquerman, Mba's email address?
Federico Schenquerman, Mba's email address is fe****@****vla.com
What is Federico Schenquerman, Mba's direct phone number?
Federico Schenquerman, Mba's direct phone number is +191728*****
What schools did Federico Schenquerman, Mba attend?
Federico Schenquerman, Mba attended Hult International Business School, Nyu School Of Professional Studies, Universidad Del Sagrado Corazón, Robinson School Puerto Rico.
What are some of Federico Schenquerman, Mba's interests?
Federico Schenquerman, Mba has interest in Social Services, Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is Federico Schenquerman, Mba known for?
Federico Schenquerman, Mba has skills like Advertising, Creative Direction, Digital Media, Digital Marketing, Digital Strategy, Marketing Communications, New Media, Integrated Marketing, Creative Strategy, Social Media Marketing, Online Advertising, Social Media.
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