Federico Smanio Email & Phone Number

Chiavari, It

In the fast-paced arena of sports innovation, Federico Smanio is the agent of change as the Program Director at WeSportUp Accelerator since April 2022.Federico leads the charge in selecting and accelerating 30 startups worldwide, reshaping the future of sports and well-being. From negotiating investment agreements to conducting high-stakes accelerator events, his hands-on approach defines a 14-week acceleration program that goes beyond traditional boundaries.In just two cycles, Federico's visionary leadership has catapulted WeSportUp into a powerhouse. A database of 1,100 startups, 750 applications (69% international), and the acceleration of 17 groundbreaking entities showcase not just numbers but a testament to innovation flourishing under his guidance.Federico isn't just creating an accelerator; he's building an ecosystem. With a central role in connecting sports startups, organizations, institutions, and corporate entities, he's cultivating a dynamic hub of collaboration and progress in the sports industry.

Chiavari, Genova, It

Federico Smanio, at the helm of Wylab since November 2018, is reshaping Italy's Sports Tech landscape with a collaborative and inclusive approach.Federico manages "Open Innovation" projects, expanding Wylab's reach beyond sports tech into the blue economy and energy sectors, creating a diverse platform for startup exploration.Scouting over 3000 startups and projects globally, he's on a mission to infuse Italian sports with fresh ideas. His efforts have been instrumental in making Wylab a hub for cutting-edge tech in the world of sports.His strategic tweaks to Wylab's business model resulted in a solid 35% yearly revenue increase, along with positive EBITDA for three consecutive years and two years of net profit.Leading a dynamic team of 10, Federico promotes collaboration across functions, ensuring everyone contributes to Wylab's success.Building investor relationships in Italy and Europe, he positions Wylab as a global player with key partnerships in sports organizations and tech operators.As a speaker at events, Federico amplifies Wylab's success story, inspiring change not only in Italy but internationally.Federico Smanio's journey at Wylab blends simplicity with impact, creating a space where innovation meets community.

Ch

It

I've been a professor for the "Comunicare lo Sport" master since 2018. I am a lecturer and professor at the Sports Communications Master of Università Cattolica. I provide insights on sports marketing, technology and innovation related to sport, startups and entrepreneurship in sport, new business models in sport, sports trends, digital transformation and sports politics. My lecture are interactive and we always work on practical case studies and project works.In addition to this, since 2016 I have been a lecturer in the "Finance for non finance manager", an executive course on the financial management of professional football. My contribution is on the digital and socia media marketing of football clubs bringing my experience from my years at Lega Serie B enriched with my current work in innovation and technology for the sports industry.

Milano, It

► Designed, implemented and proactively managing the Digital Transformation Strategy fully aligned with and supportive of agreed business goals and objectives. ► As project leader selected and managed the relationships with all the different suppliers and partners.► Launched new web site and UI, released first ever Mobile App to support the external communication of the League, developed a bespoke CRM system in order to collect and analyze fans data, creating a single customer view, obtain insights and add value to the commercial offer.► Started first ever content co-creation project with fans, with the Social Media Official Supporter (SMOS), leading to a 133% increase in the engagement rate. ► Managing a 250.000 fans community on Social Media coordinating an internal team and external agency in an ongoing effort to keep the conversation going with the Championship and Clubs fans. ► Analyses of target market with first ever research on Serie B football fans which allowed to gather precious quantitative and qualitative data on customers, build marketing personas and inform new strategies. ► Comprehensive database management and building of the CRM system harmonizing data from the online activities of the League and the offline touchpoints of the Member Clubs (season tickets campaigns).► Representing the League in several public speaking international and national events. ► Coordinating the League 22 Supporters Liaison Officers in what is a brand new project and professional role in football, making sure all Member Clubs comply with the current regulations and implement a new dialogue based relationship with their supporters, customers and main stakeholders.

Milano, It

► Assisted the CEO in implementing the start up of the Marketing Department of the newly established football Serie B League.► Created sponsorship solutions resulting in a 100% increase in the commercial revenues of the League.► Coordinated the analytical marketing activities towards the 22 league member clubs, carried out the first ever comprehensive fan survey in Italian football managing the concept, promotion, media plan and analysis of the results of more than 5.000 interviews. ► Designed the overall digital, CRM and Social Media marketing strategy, selected the project partners and supported our member clubs in the process of digital innovation.► Leading the organization of all the League’s events and activities including workshops, press conferences and the championship’s field ceremonies. ► Liaise with the the League main stakeholders at European and national level, point of reference for UEFA and the Supporters Groups in the implementation of the Supporters Liaison Officer (SLO) project.

Trevignano, Tv, It

► Intern in the EMEA business unit, Team wear business and International client's management. ► Assisted the area managers when dealing with their clients, maintaining a client database on excel for all the managers, building profiles of all their customers.► Using the database of all the resellers and agents, assisted managers preparing offers for their clients.

► 11 seasons as a pro player, with 500 matches played in professional and non professional leagues. Some of the lessons learnt:★ No matter if you are in the front line or at the back, work hard and stay focused. Only by doing so you can a factor when needed.★ Ability to handle heavy workloads and operate effectively under stressful conditions★ Ability to sacrifice to reach a goal ★ Awareness of team values and sacrality of workplace (the locker room)★ A team is more than the sum of ifs components★ Being used to working with numbers and data and being judged by the actual results.★ Flexibility and ability to adapt to new places, bosses, co-workers★ Used to dealing with visibility, fame and criticism

Economics Degree, Economics, Statistics, Finance

Business Chinese, Chinese Studies

Digital & Mobile Marketing, Marketing & Sales

Hsk Level 4, Mandarin Chinese

Master In Non-Conventional And Social Media Marketing, Digital Marketing, Social Media Strategy, Web Marketing, Non Conventional Marketing

Sport Industry Mba, Sport Industry Mba, Management Of Events And Venues, Strategic Marketing Of The Sports Industry

Scientific High School Degree Liceo Scientifico G.B, Ferrari