Federika Cariati Email & Phone Number

Enhanced User Engagement: Utilized Google Analytics to analyze website data, leading to data-driven recommendations for Silver Mountain Ranches' off-grid housing development project in Arizona.Streamlined Website Experience: Collaborated with the web development team to implement improvements in user experience, resulting in enhanced website flow and engagement.Graphic Design Expertise: Contributed to the project's success by providing creative graphic design work that strengthened the visual appeal of the marketing materials.Social Media Strategy: Developed and executed an organic social media content calendar for Silver Mountain Ranches on LinkedIn, including researching hashtags, determining optimal posting times, and crafting engaging captions.Content Creation: Produced shareable and engaging social media content that effectively showcased the project's unique features and attracted a broader audience.

Arizona, United States

Owner of Mud Muse Handmade Ceramics studio and online store. Designs and creates all one of a kind handmade ceramics pieces in the store, managing the creation process across all stages (wedging, throwing, hand building, sanding, firings and glazing). Created and maintains mudmuseceramics.com including website design, updates, inventory management and monitoring commission inquiries. Writes and distributes Mud Muse monthly newsletter through substack. Creates content to be shared on Mud Muse instagram including reels, product photos, caption writing and managing all engagement. Current instagram engagement rate is 20%.Manages Etsy storefront including search engine optimized product photos and descriptions. Manages sales, discounts and shipping.

United States

Developing and executing a digital strategy to enhance the organization’s online presence, increasing engagement and reach across social media platforms.Optimizing website content to improve user experience and accessibility, with the goal of increasing site traffic and better resource dissemination for trauma-informed practices.Creating and managing content marketing campaigns, promoting trauma-informed training programs and community support projects to a global audience.Coordinating social media strategy, driving awareness and engagement for the Yoga Mandala Project’s initiatives, and fostering a sense of community among trauma-informed humanitarians.Support strategic communications efforts, aligning messaging across platforms to effectively communicate the organization’s mission of supporting well-being for those impacted by war, violence, and displacement.Completed trauma-informed facilitators training twice, gaining in-depth knowledge and skills to hold safe spaces for participants looking to connect with art as a modality for trauma healing and self exploration.

Created and edited content to be posted on Nuvve’s social media handles including Twitter and LinkedIn totaling approximately 6 posts per week. By using KPIs and monthly strategic planning, my work created consistent increases in followers and engagement. Managed and updated the company’s social media calendar.Updated Nuvve’s Wordpress website including adding and removing plug-ins, posting blogs, reformatting page structures, and updates to improve user experience while navigating the website.Wrote and edited press releases and blog posts, working closely with the director of Marketing to ensure accuracy and fluidity.Researched news topics, products and services to support the marketing and sales teams in their decision making.Used Asana project management software to manage projects and ensure clear communication with the marketing team.Assisted with any other marketing-related projects in the form of research, organization, and improving business processes.

Phoenix, Arizona Area

Served as the sole client facing expert for all items related to the candidate facing AI chatbot on our clients’ career websites. Interacted regularly with enterprise and SMB clients.Built Oliva’s knowledge base by creating content that was customized according to each clients’ branding and voice. The AI chatbot answers thousands of questions using this knowledge base. I researched different writing principles to curate. responses that improved engagement and candidate experiences.Monitored the chatbot’s performance through analytics and reporting. Analyzed KPIs and presented this data to our clients along with suggestions for improving results and increasing ROI.Created new processes to organize activity including Wrike project management workflows and SalesForce ticketing dashboards to ensure tasks related to managing the product were completed efficiently. Communicated product functionality to account managers and client contacts; articulating complex NLP technical information in a way that was easily accessible to our clients. I frequently met with clients over the phone, via zoom or in person as well as with the account managers overseeing the project. Because Paradox is a start-up, I created a number of new processes so that task breakdowns were done efficiently, resulting in the best possible ROI for our enterprise and SMB clients. Delegated and supervised one of the teams’ college interns ensuring she had a positive experience with the client success team and was able to engage in hands-on experience connected to her interest and future career goals.

Flagstaff, Arizona Area

• Provides quality customer service in a busy office environment to faculty, staff, parents, students, patrons and alumni • Processes travel reimbursements for 85 department faculty and dozens of graduate students using PeopleSoft Financial System; prepares documentation for each trip in compliance with university and state travel policy• Inputs data and manages course scheduling process for the English Department, comprising of approximately 400 courses for the Fall and Spring semesters• Analyzes enrollment trends and course data by running regular reports using Business Objects software by SAP• Supervises a team of 4 student worker employees, ensuring their efficiency, high morale and positive work experience• Attending NAU’s Supervisor Academy to continue professional growth in areas of management, accountability and employee relations

Playa Maderas, Nicaragua

• Launched hotel online presence on booking.com and leveraged social media marketing tools to increase hotel reservations • Provided excellent customer service during guest relations to ensure maximum guest satisfaction • Hosted dinner events for groups as large as 35 guests which included menu planning, kitchen prep, cooking and entertaining guests at family dinner • Assisted guests with adventure plans by corresponding with local companies to plan excursions, tours and activities

Greater Boston Area

• Edited drafts and collaborated with student authors to produce publishable articles• Managed the Editorial Board consisting of six editors and provided guidance throughout the editing process• Planned and assisted in running the first NUPR Editor’s Workshop for the Editorial Board to attend• Monitored NUPR Blog; consistently edited submitted blog posts and authorized publishing• Doubled the number of opinion articles between Fall 2013 and Spring 2014

Greater Boston Area

1 Courthouse Way John Joseph Moakley Courthouse

Managed approximately 100 Giglio request letters for the criminal division; tracked progress on excel spreadsheetCollaborated with US Assistant Attorneys to organize evidence for trial and court appearancesProduced research memos on topics requested by US Assistant Attorneys regarding issues related to their casesComposed press releases covering the results of various court proceedings to be posted on the USAO District of MA websiteAssisted in creating and editing an intern training manual; trained new interns on daily tasks in the Economic Crimes Unit

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Minors: International Affairs, Business AdministrationCourse Work: Legal Argumentation, American Government.

Master Of Science - Ms, Digital Communication And Media/Multimedia, Current Gpa: 4.0

Students in the Digital Audience Strategy program learn strategies and tactics to grow audiences through audience-first digital content.

Education record