Federico Solanilla J Email & Phone Number

Bogotá, Bogota, Co

Cali, Valle Del Cauca, Colombia

Bogotá, Capital District, Colombia

- Led the strategy for three company verticals: Marketplace, Special Alliances, and Co-branded Credit Card.- Maintained and evolved the business relationship with allied brands such as Grupo Éxito, Cencosud, Booking, Samsung, Adidas, AB InBev/Ta Da, EPM, Davivienda, and more than 20 other brands.- Increased the monthly GMV of the Marketplace vertical by 160%, from $15K/USD to $40K/USD, by incorporating new allied brands like Exito.com, Carulla.com, Adidas, and Samsung.- Implemented marketing strategies for our allied brand AB InBev/Ta Da, resulting in over 600 downloads of their app and more than 300 new product purchases, generating $20K/USD in revenue for Leal.- Executed strategies to issue approximately 1,000 Co-branded credit cards with Davivienda, generating card consumption billing of $2M/USD in 2023.

Colombia

- Structured, developed, and launched the Monetization area's strategy.- Created the portfolio of Products and Services offered to brands, including Digital Channels Communication (App, Own Media, Paid Media), Offline Channels (Events, Radio, and Trade Marketing), and Market Data.- Led the commercial strategy team for 100+ suppliers.- Successfully sold to construction sector brands like Sika, Diaco, Mercury, Argos, Holcim, generating over $200K/USD in new revenue and optimizing the company's profitability strategy.- Created the Joint Business Plan (JBP's) and Reporting strategy with allied brands, ensuring the traceability of implemented strategies, their results, and the impact on ROI for partners.

Colombia

- Managed the loyalty program in operating countries (Colombia, Ecuador, and Mexico).- Developed new loyalty strategies for hardware store customers.- Implemented a business case for a new Loyalty Program based on exclusive and own benefits.- Piloted a premium membership with exclusive benefits, including free shipping, VIP customer support, special discounts, credit access, among others.

Cali, Valle Del Cauca, Colombia

- Led the Commercial and Logistics operation in Cali, Colombia.- Led a team of approximately 20 people (3 coordinators and 17 salespeople between Farmers and Hunters).- Controlled key KPIs: Sales, ACV, AOV, Frequency, Retention, Acquisition, among others.- Increased monthly sales from $200K/USD to $800K/USD in 10 months.- Expanded operations to new locations in the city and nearby cities, increasing the active customer base from approximately 250 to 700 and improving customer retention from 50% to 70%

Bogotá D.C. Area, Colombia

- Developed strategic alliances in various categories, overseeing an annual sales budget of $500,000 USD.- Managed categories: Tech & Electronics, Sports, Fashion, Autos & Transportation, Construction, and Toys.- Established contracts with new allied brands such as Uber, Sony, Karcher, and Cannondale.- Led special strategic projects: Regional Alliance with Uber & Ubereats (Launched in Costa Rica, Colombia, and Peru – pending 4 more countries) and LifeMiles Marketplace Project.

Bogotá D.C., Colombia

- Managed regional clients for the Classifieds/Tucarro.com team.- Executed commercial plans to ensure annual sales of approximately $200K/USD.- Organized loyalty and marketing events for Top Managers in the Automotive sector nationwide.- Opened operations in new cities such as Pereira, Cúcuta, Ibagué, and Neiva, signing +/-100 new clients.- Executed special campaigns such as Cyberweek/Black Friday, managing relevant marketing issues, portfolio visualization, and price optimization.

Bogotá D.C. Area, Colombia

- Led teams of 10 to 15 people in the Customer Experience area for Latam, providing solutions to Marketplace sellers in countries like Argentina, Mexico, Colombia, Peru, Chile, among others.- Analyzed and monitored key satisfaction indicators and team management, including Net Promoter Score (NPS), First Contact Resolution (FCR), and Productivity.- Led the management table for the area, reviewing and defining topics such as the area's budget, performance bonuses, compliance with team feedback, follow-up on action plans for representatives with low performance, and special employee satisfaction projects.- Consolidated high-performance teams, consistently meeting the budget in management indicators and accessing quarterly bonuses for goal achievement.

Bogota, Colombia

Bogota, Colombia

Colombia

Colombia

Diplomatura, Strategic Digital Marketing

Bachelor Of Business Administration (Bba), Business Administration And Management, General, Undergraduate

Exchange Student, Marketing/Marketing Management, General

High School