Category Manager
CurrentCreation of an effective development strategy of the Sport Apparel Category• Lead the assortment strategy implementation• Optimization of the procurement department budget• Carrying out marketing activities with the participation of brands, riders and suppliers• Market monitoring and competitive analysis• Brand profitability analysis• Analysis of illiquid balances Achievements:• Increase in the share of sales 2022 in the Running category by 14% in comparison with 2021• Successful defense of a strategic session for Running Category• Lead cross department processes with IT and Planning team to provide full support forProduction Department• Adopting current market analytics for forecasting and ordering based on rate of sale and GMper sqr m KPIGM grows from 47% to 53%• Successful Demix X RedBull Marketing Communication: : (https://www.redbull.com/ru-ru/400-report-2021