Fedor Ivanov Email & Phone Number

Almaty, Kazakhstan

Leading Fujifilm Digital Imaging Department responsible for Digital Cameras, Lenses and accessories of top premium big format GFX series, professional X series and Optical Devices. I started Fujifilm Digital Imaging Department from the zero level in Kazakhstan, Kyrgyzstan and Tajikistan.- Establishment and implementation Sales and Marketing strategy in the territory of Kazakhstan, Kyrgyzstan and Tajikistan- Building and Managing Team of Fujifilm DI and Optical Devices team.- Lead sales team to effective distribution development.- Training, development, and motivation of subordinates (Sales and Marketing), support Service team- P&L sales and financial budget setting and control- Market research, competitor’s analysis market sensing and sell-out stock data.Objectives:- Start-up of Fujifilm Digital Imaging and Optical Devices team in Kazakhstan.- Built Digital Imaging department team including Sales, Marketing,Service and SCM- Establish effective strategy of communication with target audience through direct communications in social media, influencers and opinion leaders, education, massive touch and try events and test-drives, digital marketing.- Coach team to reach business targets in creative way.- Achieve and keep market share in market on top 3 position

Moscow, Moscow, Russia

Leading Electronic Imaging Department responsible for Digital Cameras, Lenses and accessories of top premium big format GFX series, professional X series and mass market fixed lens Finepix cameras. I started operations from the zero level in Russia, Kazakhstan, Belarus and Armenia.- Establishment and implementation Sales and Marketing strategy in the territory of Russia, Belarus, Kazakhstan, and Armenia- Managing Team of up to 18 members.- Lead sales team to effective distribution development: retail chains (M.Video, DNS, etc.), professional photo dealers (Yarky Mir, etc.), distributors and online players (Onlinetrade, Merlion, etc.) and direct customers.- Training, development, and motivation of subordinates (Sales, Marketing, andService)- P&L sales and financial budget setting and control- Market research, competitor’s analysis based on GfK data, market sensing and sell-out stock data.Achievements:- Start-up of Fujifilm Digital cameras sales in Russia.- Built Electronic Imaging department team of 18 members including Sales, Marketing,Service and SCM- Reorganized and drove team from mass market sales in point and shoot digitalcameras to strong market share position in professional and premium category(Fujifilm X and GFX series brand of Premium compact and Interchangeable lenscameras)- Established effective strategy of communication with target audience through direct communications in social media,influencers and opinion leaders, education, massive touch and try events and test-drives, digital marketing. Built and launched CRM system based on Bitrix24 for direct users'communications.- Coached team to reach business targets in creative way.- Achieve and keep market share in Russian market on top 3 position and higher than in European markets.

Moscow, Russian Federation

- Product management of Digital Still cameras.- Marketing strategy setting and implementing.- Distribution strategy setting.- Purchase, sales, inventory planning and implementation.- Pricing setting and profit control.Achievement: reached #1 Market share in Russian market in DSC category

Moscow, Moscow City, Russia

- Responsible for sales of Digital Still Cameras to Retail and wholesale accounts.- New accounts search and development (regional and national retail chains).- Accounts assortment forming.- Planning of marketing promo actions with customers.- Planning of customers purchase, control of customers' sell-out and stock.- Shipments and payments control.Achievement: Introduced brand digital cameras in all regional retail chains which was significant increase of brand presence in the market.

Moscow, Moscow City, Russia

- In shop display and brand presence control for TV and Audio Video.- Merchandisers team management (11 merchandisers).- Shop-in-shop, brand zones development from design to maintenance in- shops.- Consultants' team management (20 consultants).- Floor salesmen training organizing.Achievement: Brand leading in display in all main retail shops by installingbrand zones, occupying best shelves and POS materials placement

Moscow, Russian Federation

- planning and control Purchase, Sales and Inventory of a several passenger cars spare parts categories.- orders placing to suppliers-manufactures.

Post-Graduate, Mathematics And Researches In Economics

Specialist, Mathematics And Researches In Economics

Graduated With Honour