Fedor Samokhin Email & Phone Number

Istanbul, Türkiye

- Brand management, product communication strategy, market entrance strategy- Product management: price positioning, managing partnering brands product portfolio and product adaptation for local market requirements, dealer trainings- Go to market activities for Serbia, Montenegro, Croatia, Bosnia & Herzegovina and North Macedonia- Business plan and market research for perspective products- Facilitating local SKD / CKD production projects and feasibility studies- Logistics… Show more - Brand management, product communication strategy, market entrance strategy- Product management: price positioning, managing partnering brands product portfolio and product adaptation for local market requirements, dealer trainings- Go to market activities for Serbia, Montenegro, Croatia, Bosnia & Herzegovina and North Macedonia- Business plan and market research for perspective products- Facilitating local SKD / CKD production projects and feasibility studies- Logistics and Homologation in Balkans, Greece and Turkiye markets- Analytics: Wholesale and retail performance forecasts, Market analysis, product benchmarking, etc. Show less

Moscow, Moscow City, Russia

• Conducted extensive market research to estimate the feasibility of new products development (more than 6 products studied) and marketing strategy formulated• Operated SIBURs current product portfolio 3 major products that make 15% of total company profit (Polycarbonate, BPA, Acetone)• Regularly developed market activities and new Go-To-Market processes to develop business for 5 petrochemical products (PC, BPA, Acetone, Bioethanol, EVOH)• Successfully developed Polycarbonates… Show more • Conducted extensive market research to estimate the feasibility of new products development (more than 6 products studied) and marketing strategy formulated• Operated SIBURs current product portfolio 3 major products that make 15% of total company profit (Polycarbonate, BPA, Acetone)• Regularly developed market activities and new Go-To-Market processes to develop business for 5 petrochemical products (PC, BPA, Acetone, Bioethanol, EVOH)• Successfully developed Polycarbonates business in the Middle East (from 100 tons per month to 1000 tons per month in less than 6 months) • Saved SIBUR more than 50m USD of investments due to 6+ extensive product feasibility & market studies• Successfully managed SIBURs product portfolio with outstanding results: marginal profit +30% vs 2021, no volume loss after losing EU due to sanctions Show less

Moscow

• Took a lead role in preparing product lineup for SKD assembly plant in Ukraine: full participation including business case in a cross-functional team, ending with product adaptation with engineering and marketing strategy formulation• Introduced price positioning, launching strategy, and adapted product definition of 2 LADA models (Renault B0 platform) for 15 international markets, using competition benchmarking (JATO, MOSY) and market analysis• Successfully managed complex business… Show more • Took a lead role in preparing product lineup for SKD assembly plant in Ukraine: full participation including business case in a cross-functional team, ending with product adaptation with engineering and marketing strategy formulation• Introduced price positioning, launching strategy, and adapted product definition of 2 LADA models (Renault B0 platform) for 15 international markets, using competition benchmarking (JATO, MOSY) and market analysis• Successfully managed complex business development projects with large engineering and programe teams of 20+ people in order to enter new export markets and develop products for local regulations• Gained market share in CIS Kazakhstan for LADA in 2018-2019 to above 20% thanks to product launches and successful life-cycle product management• Boosted sales (+500% sales vs Y-1) in Ukraine with higher MAP per unit thanks to SKD project realization from ground-up• Successfully managed new LADA model launches in 7 CIS and AMI countries, with additional marketing strategy guidance and support for the importers Show less

Moscow, Russian Federation

• Opened and implemented more than 10 Samsung Brand Stores in Russia and CIS• Produced and distributed brand identity elements / CI on a regular basis• Adapted and developed corporate retail store guidelinesMy achievements:• Successfully launched several mobile phone products with 50 shop CI updates• Established more than 10 new Samsung retail experience shops in Russia and CIS • Learned Samsung's digitized approach to business decisions

Moscow, Russian Federation

• Created concepts, budgeted, and implemented more than 40 BTL activities with on-completion analysis to support sales Mercedes-Benz Russia divisions• Pioneered 3 great special projects: building new showroom areas for MB Own Retail, creating AMG performance center, and changing all company’s CI• Fulfilled the Corporate Identity requirements of Daimler AG for Mercedes-Benz retail showrooms and service stations (managing the CI signage & POSM)My achievements::• Created new… Show more • Created concepts, budgeted, and implemented more than 40 BTL activities with on-completion analysis to support sales Mercedes-Benz Russia divisions• Pioneered 3 great special projects: building new showroom areas for MB Own Retail, creating AMG performance center, and changing all company’s CI• Fulfilled the Corporate Identity requirements of Daimler AG for Mercedes-Benz retail showrooms and service stations (managing the CI signage & POSM)My achievements::• Created new luxury "S-Lounge" and “AMG Performance Center” showroom areas first among all Russian dealers (concept development + implementing project)• Fully revamped own retail corporate identity introducing a new black identity• Optimized logic of the own retail website (www.mercedes-mbr.ru) with immediate effect of 15% more calls and showroom visits from the site• Managed numerous significant BTL events with a high sales conversion rate above 20% Show less

Moscow, Russian Federation

• Invoice processing & work flow • Marketing car park maintenance • Internal logistics • Market research for BTL special projects • Preparation of BTL sponsoring events and monitoring during the time of event • Purchasing and supplier management

• Sales of SaaS diagnostic software for vehicles (VAG, BMW)• CRM system development and Customer support on a daily basis• Communicating on Internet forums and doing PR

• Learning Volvo Trucks | Renault dealer development processes and standards• Benchmarking dealer's service performance (customer satisfaction, auditor checks, etc.) and preparing reports

Bechelor, Political Science And Government, Avg 8

Activities and Societies: Moscow Karting Championship

Magister, Management