Fedor Samokhin Email & Phone Number

Istanbul, Türkiye

- Brand management, product communication strategy, market entrance strategy- Product management: price positioning, managing partnering brands product portfolio and product adaptation for local market requirements, dealer trainings- Go to market activities for Serbia, Montenegro, Croatia, Bosnia & Herzegovina and North Macedonia- Business plan and market.

Moscow, Moscow City, Russia

• Conducted extensive market research to estimate the feasibility of new products development (more than 6 products studied) and marketing strategy formulated
• Operated SIBURs current product portfolio 3 major products that make 15% of total company profit (Polycarbonate, BPA, Acetone)
• Regularly developed market activities and new Go-To-Market processes to develop business for 5 petrochemical products (PC, BPA, Acetone, Bioethanol, EVOH)
• Successfully developed Polycarbonates… Show more
• Successfully developed Polycarbonates business in the Middle East (from 100 tons per month to 1000 tons per month in less than 6 months)
• Saved SIBUR more than 50m USD of investments due to 6+ extensive product feasibility & market studies

Moscow

• Took a lead role in preparing product lineup for SKD assembly plant in Ukraine: full participation including business case in a cross-functional team, ending with product adaptation with engineering and marketing.
• Introduced price positioning, launching strategy, and adapted product definition of 2 LADA models (Renault B0 platform) for 15 international markets, using competition benchmarking (JATO, MOSY) and market analysis
• Successfully managed complex business… Show more
• Successfully managed complex business development projects with large engineering and programe teams of 20+ people in order to enter new export markets and develop products for local regulations
• Gained market share in CIS Kazakhstan for LADA in 2018-2019 to above 20% thanks to product launches and successful life-cycle product management
• Boosted sales (+500% sales vs Y-1) in Ukraine with higher MAP per unit thanks to SKD project realization from ground-up

Moscow, Russian Federation

• Opened and implemented more than 10 Samsung Brand Stores in Russia and CIS
• Produced and distributed brand identity elements / CI on a regular basis
• Adapted and developed corporate retail store guidelinesMy achievements:
• Successfully launched several mobile phone products with 50 shop CI updates
• Established more than 10 new Samsung retail experience shops in Russia and CIS
• Learned Samsung's digitized approach to business decisions

Moscow, Russian Federation

• Created concepts, budgeted, and implemented more than 40 BTL activities with on-completion analysis to support sales Mercedes-Benz Russia divisions
• Pioneered 3 great special projects: building new showroom areas for MB Own Retail, creating AMG performance center, and changing all company’s CI
• Fulfilled the Corporate Identity requirements of Daimler AG for Mercedes-Benz retail showrooms and service stations (managing the CI signage & POSM)My achievements::
• Created new… Show more
• Created new luxury "S-Lounge" and “AMG Performance Center” showroom areas first among all Russian dealers (concept development + implementing project)
• Fully revamped own retail corporate identity introducing a new black identity

Moscow, Russian Federation

• Invoice processing & work flow
• Marketing car park maintenance
• Internal logistics
• Market research for BTL special projects
• Preparation of BTL sponsoring events and monitoring during the time of event
• Purchasing and supplier management

• Sales of SaaS diagnostic software for vehicles (VAG, BMW)
• CRM system development and Customer support on a daily basis
• Communicating on Internet forums and doing PR

• Learning Volvo Trucks | Renault dealer development processes and standards
• Benchmarking dealer's service performance (customer satisfaction, auditor checks, etc.) and preparing reports

Bechelor, Political Science And Government, Avg 8

Activities and Societies: Moscow Karting Championship

Magister, Management