Alexander Fedorashko Email & Phone Number

Moscow, Moscow City, Russia

Israel

Moscow, Moscow City, Russia

Market leader in Russia selling branded watches, jewelry and more.• Advertising campaigns in Yandex.Direct, Google.Adwords• Yandex.Metrika and Google traffic analytics• E-mail marketing• Search, attraction and control of contractors (designers, programmers, networks, agencies)• Increase conversion• Development of new websites and Landing page (design, layout, programming)• Preparation and implementation of seasonal promotions• Analysis and monitoring of competitors•Control and optimization of advertising budgets across all channels• Implementation and testing of new promotion channels• Building an effective marketing team. Search and hiring of new employees• Development of a motivation system, training of employees, KPI development and monitoring of its implementation• Continuous search for growth points, evaluation of their effectiveness and implementation into the work system• Close interaction with the sales department: tracking the quality of leads and timely optimization of advertising, helping the sales department achieve the company's revenue goals.

Moscow, Moscow City, Russia

• Analysis of positions and statistics of transitions from search engines' cost-effectiveness assessment• Analysis, identification of problems and hidden reserves of the project• Analysis of visitor statistics and positions, preparation and implementation of proposals to increase the number of direct sales through the site• Increase conversion• Regular reporting• Website promotion in social networks, blogs, forums• Attracting new visitors to the site, creating groups in social networks• Preparation of content for social networks• Creation and analysis of advertising campaigns in social networks• Moderation of blogs, forums, discussions• Search and implementation of effective methods of website promotion• Analysis and optimization of the promotion budget• Support of results and evaluation of the effectiveness of promotion• Planning for the development of the project in the field of Internet marketing• Selection of target queries and analysis of competitors• Internal site optimization, analysis and correction of errors• Development and implementation of direct banner and contextual advertising projects• Making changes to the structure of the site• Setting tasks to finalize (develop) the design, content and functionality of the company's website in order to increase conversion• Electronic mailings, updating databases for mailings

Computer Systems Networking And Telecommunications

Education record