Elena Ermilina Email & Phone Number

State Of Santa Catarina, Brazil

Moscow, Russia

Samolet Development is the second biggest construction company in Russia, leader of the PropTech field in Russia. The main goal of the role is to launch client value management (CVM) for housing and communal services subsidiary - 150.000 clients.Core responsibilities:· Creating strategy, forecasting P&L and budgeting.· Creating client value and proficient management of customer knowledge by integration of data from different source systems, including connection to Exponea (Customer Data & Experience Platform).· Setting up communication channels, including conclusion of agreements with service providers and the Streamtelecom multichannel platform. · Creating business requirements on features development in client application in terms of ensuring the best user experience with push communications, banners and pop-ups.· Creating a communication strategy with clients in order to develop loyalty and increase profit per client.· Managing a team of 1 analyst, 1 campaign-manager and outsourcing agency, working in close cooperation with procust teams, developers and sales.· Creating business requirements for analytical reports and dashboards.

Moscow, Russia

MTS Bank is among the Top 30 banks based on the amount of assets in Russia and among the Top 5 banks based on customers' ratings. The main projects aimed to increase LTV, reduce customer churn through CRM communications, and develop a loyalty program module in the bank’s app.Core responsibilities and accomplishments:- Coordinated two analysts and managed all stakeholders of the digital wallet product during the creation of the data mart for analysis of product metrics and customers' dynamics.- Conducted CustDev on digital wallet customers, reached a transparent understanding of CJM. Launched pilots for A/B testing and chose the best approach. Based on that I reactivated 6 000 clients via CRM-campaigns with a CR rate of 3,17%.- Managed a project on representing a loyalty program module in the bank’s mobile app: I facilitated the cross-functional team with developers and product owners, created the roadmap and assembled the backlog, ensured the creation of effective analytical reports, launched the onboarding. In 2 months we increased MAU of the loyalty program by 26%.

Moscow, Russia

VTB Bank - the second largest bank in Russia with subsidiaries in Europe and Asia.Private Banking VTB - the leading bank for HNWI clients in Russia with total assets under management 2,4 bln rubles, was nominated as the best private banking by Forbes in 2020.As CRM project manager I was responsible for launching marketing campaigns ensuring sales of banking products. Core responsibilities and accomplishments:- Created CRM strategy for VTB Private Banking (740.000 clients) in all channels (SMS, push, emails, and in-app advertising).- Launched more than 200 CRM campaigns resulting in reaching KPIs by 100% while staying within budget: I collected all information about the products, developed hypotheses, analyzed the target audience, prepared ayouts, gave tasks to designers, copywriters, analysts, and contractors to prepare campaigns for launch and to create marketing materials.- Worked closely with Sales, Products, and CRM Departments: assembled cross-functional teams for launching big marketing projects.- Created a monthly email digest for HNWI clients with open rate 2 times better than other digests in the bank, top record - open rate was 61%

Moscow, Russia

Core responsibilities:- Launched a mobile app for sales managers (“Sales Box”): I was a representative of the business side and worked closely with the development team. My role was to do CustDev, define requirements and make mock-ups for the app. After launching I have been ensuring the publishing of up-to-date materials in the app.- Negotiations and launching new projects with Moscow State University, Mastercard, VTB Pension Fund and other partners: reconciliations on conditions of the agreements, stakeholder management, communications with clients, preparing instructions and marketing materials. - Evaluation of project performance, and reporting.

Moscow, Russia

Everyday support for top-management and team with analytical reports, presentations, and documents.

Moscow

I was a seller of a woman's clothing brand on the Russian marketplace Wildberries.I did market research, analyzed targetted audiences, and built financial models and marketing strategies. I was responsible for procurement, negotiating with suppliers and customers, organizing photo shooting and packaging of the items. During this activity, I reached a turnover of 200.000 RUR per month by selling 24 SKU. I got an amazing experience of self-employment and implemented this approach in my corporate job by being the owner of my projects and maximizing value for the customers.

Moscow, Russia

Conducting accounting procedures and making analytical notes for audit report

Master'S Degree, Business Administration And Management, General

Bachelor'S Degree, Corporate Finance, 4,75/5

Activities and Societies: Main subjects: Macro and Microeconomics, Management, Finance and Accounting, Mathematics, and Statistics. Other.

Exchange Semester, International Business

Activities and Societies: Classes: Finance, Supply Chain Management and Lean management&Six SigmaI studied for a semester in Austria.