Eight years of expertise in B2B & B2C marketing, brand management, and communications in the gaming and IT industry. Throughout my career, I launched numerous marketing campaigns for EMEA and US markets, devised and executed effective communication and marketing strategies, worked with AAA game publishers to bring their games to the Eastern European region, built marketing and operations from scratch and managed diverse teams and agencies.
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Chief Marketing OfficerVaultnowSpain -
Chief Marketing OfficerCombo Cards Sep 2023 - PresentGermanyWell, there's no point in flexing muscles here. -
ConsultantConsulting Feb 2021 - PresentBerlin, GermanyI will build a high-performing marketing team 4 you. I will do an audit, and ask quite a lot of questions (maybe not, it depends). I will make your marketing more performance-oriented. If your company lacks that and you see a problem with it, of course.(that's not all the services, of course - but the ones I enjoy doing quite a lot)One more thing, everything we do will be easily measurable, as that's the only kind of consulting I would invest in.
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Sr. Marketing & Communications ManagerReadymag May 2021 - Nov 2023New York, United StatesReadymag is a browser-based design tool for creating websites with no code. Achievements: — Planned, executed and released over 200 partnerships, included but not limited to brand partnerships, PR-activations, banner ads, integrated campaigns on Instagram and TikTok, dedicated videos and partial ads on YouTube, Twitch-streams and many more.— Initiated 50+ partnerships with influencers in a high-stakes market, accumulating millions of monthly views and high ER. This strategy boosted our daily user engagement and resulted in considerable cost savings.— Developed and implemented communication and marketing strategies, leading to a remarkable 160% increase in engagement from unique users and a 53% rise in the number of new leads.Responsibilities:— Defined, initiated and executed major marketing projects from inception to wrap-up, included but not limited to brand partnerships, special projects, integrated campaigns with influencers, digital ads, offline events, PR activities aimed at the US and EMEA markets— Developed and executed communication and marketing strategies— Conducted market and audience research to identify new opportunities and improve CJM— Launched activities in the social media channels, crafted creative copy for posts, special projects, press-releases and PR-activities— Was responsible for developing new leads and partnerships and finding new opportunities for growth— Managed the entire marketing budget, monitored its spending and performance— Managed the end-to-end creative process, which includes ideation, planning, production, test, results analysis and scale stages— Managed the marketing activities calendar, ensuring deadlines are met and documenting project stages and outcomes— Built and maintained long-term relationships with internal and external partners to ensure efficient execution of the marketing plans — Worked cross-functionally with Growth, Design, Content, and other teams to build and execute on marketing plans -
Brand Marketing Manager & ProducerXyz School Feb 2020 - May 2021XYZ School - one of the largest education and content platforms that grows talents in a game-dev industry.Achievements: — Produced and published 20+ successful marketing campaigns aimed at the audience of gamers & game-devs — Secured numerous partnership deals resulting in seven figures profit growth.— Developed marketing strategy leading to significant growth of social media channels (up to 43%) and number of leads (up to 35%). — Integrated advanced analytics and reporting on growth metrics, launched new acquisition channels and content formats. Made all marketing activities measurable and managed marketing budget and its spending. As a result, defined the most performing channels and scaled user acquisition (up to 27%). Responsibilities: — Created and executed marketing campaigns and launches for XYZ courses — Initiated and managed marketing strategy to increase brand awareness and attract new leads — Built and developed relationships with external partners, crafted copy for social media posts, press-releases, PR-activities — Ensured that all marketing projects and partners are in sync— Produced cross-promo campaigns of XYZ courses in videos, podcasts, streams and articles— Produced video trailers for XYZ courses about 3D, concept-art, game design and marketing — Produced videos, podcasts and articles about game-development— Hosted and produced streams about game development with the mentors and devs from Activision Blizzard, Ubisoft, Saber Interactive, Playrix, Sperasoft, Blur Studio and many others -
Marketing ManagerKomitet Jan 2019 - Jun 2020Komitet (vc.ru, tjournal.ru, dtf.ru, coub.com) is one of the largest UGC- media companies (Russian Reddit) in the CIS (30 million MAU, 200 employees).Achievements:— Devised and executed over 20 data-driven marketing campaigns focused on ROI and successfully meeting target metrics. One of the projects successfully led to generating 1470 B2C-leads, the other one reaching over 50k unique users.Responsibilities: — Generated, pitched new ideas and conducted the whole production cycle of marketing projects for brands and companies such as Activision Blizzard, Xbox Russia, PlayStation Russia, Pochta Bank, Rocket Bank, Yandex, Mail.ru, Avito and PlayGendary and many more— Was responsible for developing new partnerships and supporting the existing ones— Developed and executed marketing strategies, promo campaigns— Devised new marketing formats, longreads and projects with interactivemechanics to engage the audience— Wrote articles, treatments for brands and entertainment companies— Managed designers, developers and copywriters to build and execute on marketing plans -
Brand Marketing ManagerAdindex.Ru Feb 2017 - Jan 2019Achievements:— Launched new content formats such as Adindex Podcast and Adindex Cases. Devised and executed marketing strategy that gained around 15000 monthly listeners to the podcast and consistent views on cases format around 18000-20000 per an article. — Shaped the existing banner formats to drive improvements to ad visibility and ER. — Organised 6 offline events for marketers, found and signed up sponsors and attracted more than 13000 participants. Responsibilities: — Developed and executed marketing strategy for Adindex media and Adindex Podcasts— Developed and executed business development strategy aimed at attracting new sponsors and content partners — Developed and maintained relationships with new company partners and advertisers — Defined content plan, managed production, recruited and briefed experts and was responsible for growth — Conducted marketing research to identify opportunities for growth and drive improvements to MAU— Launched, created and produced Adindex Podcast with 100+ episodes published in total. — Organised annual offline events such as Adindex City, Digital Brand Day and Adindex Brand Day
Dmitry Borisov Education Details
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Marketing And Social Relations
Frequently Asked Questions about Dmitry Borisov
What company does Dmitry Borisov work for?
Dmitry Borisov works for Vaultnow
What is Dmitry Borisov's role at the current company?
Dmitry Borisov's current role is Chief Marketing Officer.
What schools did Dmitry Borisov attend?
Dmitry Borisov attended Higher School Of Economics.
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