Fee Schakenraad Email & Phone Number

Tilburg

Freshheads is platform expert. We develop digital platforms that are both successful and meaningful, for organizations that prioritize sustainable progress over quick gains. As a Business Designer, my role is to work with our clients to develop platforms that not only succeed but also contribute meaningfully to their sustainable progress. Through my strategic approach and service design expertise, I align the needs of the organization, target groups, and stakeholders to create new, future-proof propositions.My responsibilities include:Leading a multidisciplinary team: Together with four colleagues, I develop products for our clients. By listening to both the team, our clients and their stakeholders, I ensure that the team can work effectively.Creating the roadmap: I ensure a clear vision that aligns with our clients' long-term goals.Stakeholder management: To maintain effective development, I involve stakeholders throughout the development process. All parties must be heard, and their needs should be prioritized appropriately in the product.Requirements and user-centric design: A product can only be successful when users see the value of it. With my background in behavior change, I effectively gather user experiences and incorporate relevant insights into the development process.Innovation and Sustainability: I strive to solve the biggest challenges of our time together with our clients by developing impactful digital solutions.Account Management: I am responsible for managing client agreements, including contracts, SLAs, planning, and budget.

Innovation is only effective when it aligns with your organizational goals, the needs of your target audiences, and the interests of your stakeholders. As a strategist, I bring these elements together to explore digital technologies that bring new propositions to life.

Tilburg

As a Service Designer at Freshheads, I developed new services for our clients. My role in this was to map out the entire service to understand the organization using the Service Blueprint, identify the needs of the target audience, and provide direction for new propositions.The platform users are at the center of our focus. The knowledge I have gained in behavioral change is highly valuable in this context. This enables me to translate motivations and resistance into effective interventions that contribute to achieving project goals.

I optimize the website using customer-centric data, with the goal of helping customers find the most suitable product as quickly as possible. I create pages with relevant content for where customers land, which is the starting point of their customer journey. I am responsible for the organic ranking and SEO of my pages.Upon landing, I ensure that the customer can easily navigate to subsets of products. Using both quantitative and qualitative data, I get to know the customer. I provide the customer with relevant filters and links to help them further in their journey to find the right product. This way, I optimize the conversion rate.The tools I use include CrazyEgg, Google Analytics, Keyword Planner, and ranking tools such as Pro Rank Tracker and Google Search Console.In my first four months at Coolblue, I gained experience as a Filter & Search Specialist.My goal as a Filter & Search Specialist at Coolblue was to make it as easy as possible for customers to filter through the extensive product range. I achieved this by showing the right filters and information to the customer. It was important to understand both the customer and the product. What does a customer want to know, and what makes a particular product the right one for them? A structured website is essential for this, and I am familiar with the technical aspects of SEO. Crawling and indexing of my sitemap were among my responsibilities. Some of the tools I used included Screaming Frog, Google Analytics, and Google Keyword Planner.

Tilburg

Starting from my second year as a student, I have been actively involved in committees at the study association Asset | Economics. I have been a member of the Activities Committee, Lustrum Committee, and Blog Committee. During the academic year 2013-2014, I served as the chairperson of the Lustrum Committee. This experience has taught me a great deal about leading meetings and developing team plans.

Tilburg

As the Vice Chairman of the board, I am responsible for recruiting and placing new members in committees, facilitating communication between members and the board, coordinating committees, and promoting Asset and Asset | Economics as a study association.

Sint Oedenrode

Annually, I, along with another member of the committee, review the financial report to ensure it accurately reflects the hockey club's actual financial status.

Valencia, Spain

To further enhance my previously acquired knowledge of the Spanish language, I traveled to Valencia in September 2016. Over the course of twelve weeks, I learned Spanish. This allowed me to immerse myself in a different culture and meet people from various nationalities while further developing my language skills.

Tilburg

Advocating for the interests of all students in the Master's program in Economics during meetings with Academic Directors from various departments at Tilburg University.

Post-Academische Opleiding Tot Gedragsveranderaar, Psychology

Tijdens de opleiding tot gedragsveranderaar heb ik geleerd om weerstanden te herkennen en de juiste technieken te selecteren voor.

Master, Economics, 7

Op 13 juli 2016 heb ik de master Economics afgerond. De track Behavioral Economics volgend specialiseerde ik mij op het gedrag van mensen.

Bachelor Of Science (B.Sc.), Economie En Bedrijfseconomie

Bachelor thesis gewaardeerd met een 8,5. De titel van de thesis is: Does exposure to the market affect the way incentives work? Nature.