I’m driven by a genuine passion for understanding consumer behavior and turning those insights into strategies that help businesses grow sustainably. By diving into what really matters to customers, I aim to create solutions that not only enhance experiences but also build lasting loyalty and long-term results. Whether it’s in hospitality, retail, or digital commerce, I focus on aligning business goals with what resonates most with consumers.Throughout my journey, I’ve had the chance to collaborate with incredible global brands like Track&Field, Visa, Santander, Iguatemi, Nestlé, Union Square Hospitality Group,McDonald’s, Accor, and many others. In these partnerships, I’ve been involved in everything from planning strategic initiatives to negotiating key deals and fostering strong, mutually beneficial relationships across industries.As someone who’s methodical and data-driven, I love taking company goals and consumer insights and turning them into actionable plans. I manage projects from start to finish—setting goals, tracking KPIs, overseeing budgets, ensuring P&L responsibility, and maintaining great relationships with stakeholders along the way.Some key lessons I’ve picked up along the way:• Staying true to your core identity is essential—it builds consistency, trust, and authenticity.• Take care of your customers and your team—by putting people first, you create a culture that drives loyalty and success.• Simplicity, high-quality execution, and clear storytelling go a long way—when you get these right, you make a lasting impact.I’m always excited to connect with others who are passionate about creating exceptional customer experiences. If you’re looking to explore new opportunities or want to discuss how to bring your brand’s story to life, let’s chat!Professional Skills:Business Strategy | Consumer Behavior Analysis | Customer Experience Design | Strategic Planning | Project Management | Data-Driven Decision Making | P&L Management | KPI Development & Tracking | Business Development | Stakeholder Relationship Management | Team Leadership & Development | Negotiation & Deal Structuring | Brand Positioning & Storytelling | Marketing StrategyDomain Knowledge:Hospitality & Lifestyle Brands | Retail & Digital Commerce | Emerging Consumer Trends | Strategic Partnerships | Operational Efficiency | Experience Design | Growth Marketing | Customer Relationship Management