Fei Liu

Fei Liu Email and Phone Number

Director of Data Analytics @ Velotric
Shenzhen, Guangdong Province, CN
Fei Liu's Location
Shenzhen, Guangdong, China, China
Fei Liu's Contact Details

Fei Liu work email

Fei Liu personal email

n/a
About Fei Liu

I am a visionary data leader with a strong technical background and a diverse skillset in data analysis, customer relationship management, vendor management, and people management. I have helped numerous organizations to build strong data ecosystems to optimize their return on data investment, particularly in the marketing and sales sector. My competencies include:• Strong statistical and numerical abilities with a high sense of data.• Strong interpersonal skills with stakeholders at all levels. • 3+ years of team leadership experience.• Years of data analytics experience across different industries such as: media, software and consumer electronics.• Extensive experience in data-driven marketing across various digital marketing functions such as paid media, social media, product marketing, websites, e-commerce, KOL, PR, branding, etc.• In-depth knowledge of leading digital marketing SAAS solutions such as Adobe Experience Cloud and Google Marketing Cloud.• Enterprise-level understanding of SEO and SEM techniques and strategies.• Professional skillset in Adobe Analytics and Google Analytics 360, including analysis, tagging solution design and JavaScript/HTML implementation.• Admin level knowledge of major ad management platforms such as Google Ads Manager, Facebook Business Manager, Twitter Business Manager, TikTok Business Manager, TheTradeDesk DSP, etc.• Expertise in data visualization, manipulation, and reporting using modern BI technologies such as: Tableau, PowerBI and Domo, including their ETL design, SQL/Python coding.• Proficiency with Microsoft Office applications.• Succinct written and verbal communication skills for presenting to key stakeholders at all levels.• Strong time management and prioritization skills.

Fei Liu's Current Company Details
Velotric

Velotric

View
Director of Data Analytics
Shenzhen, Guangdong Province, CN
Website:
velotricbike.com
Employees:
50
Fei Liu Work Experience Details
  • Velotric
    Director Of Data Analytics
    Velotric
    Shenzhen, Guangdong Province, Cn
  • Oppo
    Head Of Global Marketing Data Team
    Oppo Mar 2022 - Aug 2024
    Shenzhen, Guangdong, China
    Responsibilities:• Manage a team of data analysts who serve as OPPO's primary contact for all global marketing data projects.• Develop standard operating procedure (SOP) to enhance data quality and collect high-quality marketing performance data.• Create data-driven strategies to enhance the performance of global marketing projects.• Responsible for formulating user acquisition strategies for global e-commerce, such as: advertising strategy, social media strategy, landing page optimization and tracking design, user RFM segmentation model, marketing automation, cross-channel/device/system user data integration, user LTV value model, multi-dimensional e-commerce operation diagnostic analysis, competitive intelligence system, SEO operation strategy, etc.• Contribute to the development of a modern digital marketing ecosystem that future-proofs OPPO's data investment.• Establish a competitive intelligence system that enables timely tracking of competitors' marketing activities.
  • Oppo
    Data Lead - Global Media
    Oppo Apr 2021 - Feb 2022
    中国 广东省 深圳
    1. Develop comprehensive media data standards to accurately measure the performance of media campaigns.2. Conduct a thorough audit of media data in core markets to enhance data quality.3. Establish data models for regularly evaluating the efficiency of media operations in core markets.4. Conduct media competitiveness analysis to assess the performance of the competitors.
  • Adobe
    Customer Success Manager -> Senior Customer Success Manager
    Adobe May 2019 - Mar 2021
    深圳
    1. Build a long-term trustworthy relationship with key customer stakeholders.2. Partnering with customers in their Adobe projects to provide timely support & guidance.3. Work with Adobe internal teams to design tailored solution to reach customer success objectives.4. Strategic business review to demonstrate business value from customer's Adobe investment.5. Identify areas of improvement in the digital experience space for better customer ROI.6. Customer maturity assessment.7. Share relevant success stories & best practices to ensure customer’s optimum growth journey.8. Skill enablement for the customers and partners.9. Collaborate with Marketing to grow brand perception and customer loyalty.
  • 华为
    Digital Analytics Consultant
    华为 Dec 2017 - May 2019
    广东 深圳
    1. Play a senior consultancy role to lead Huawei CBG's digital analytics evolution.2. Become the first point contact on behalf of Huawei CBG to deal with various digital analytics vendors on a daily basis.3. Provide strategic and technical guidance on Huawei CBG's SEO planning and execution.4. Act as a subject matter expert on complex digital analytics challenges.5. Share success stories to inspire Huawei CBG on its road to build its unique digital marketing ecosystem.
  • Tvnz
    Senior Digital Analyst
    Tvnz Apr 2016 - Jul 2017
    Auckland, New Zealand
    As a Senior Digital Analyst for TVNZ, my high level responsibilities are to:• Manage a small digital analytics team to provide full digital analytics support for all departments in the business.• Act as a subject expert in various tasks and projects for ongoing digital analytics improvement to help creating best in class digital analytics solutions to fulfil the ever growing business needs in this area.• Create a self-service environment through data and report automation to minimise repetitive work for improved work efficiency.• Research relevant digital technologies, products & competitor activities to suggest ways to increase product values for higher audience engagement and ultimately greater revenue generation.
  • Yellow New Zealand
    Web Analyst
    Yellow New Zealand Jan 2014 - Apr 2016
    Auckland, New Zealand
    > Design, create & maintain online management reports for all digital properties.> Report automation to minimize repetitive effort.> Design, test & debug digital analytics tracking.> Provide prescriptive & predictive analysis to support decision makings.> Competitor Analysis.> Work closely with product managers to support optimizing user experience & product value.> Propose data based digital product development, content & marketing strategies.> Define pre-campaign requirements to ensure optimum tracking of online and offline marketing activities.> In depth analysis of in-campaign & post-campaign marketing performance.> Real time data visualization setup and management.> Support creating data based tactics for sales prospecting.
  • Reachmedia
    Gis Analyst ->Senior Gis Analyst
    Reachmedia Jul 2007 - Jan 2014
    Auckland, New Zealand
    > Provide digital analysis of company's digital offering website www.lasoo.co.nz> Comprehensive market insights to help clients better understand their customers.> Tailored customer targeting to help clients better communicate with their customers.> Liaise with external clients to understand their business requirements and provide technical services.> Design and create a variety of map types.> Attend client meetings to provide technical support.> Manage & provide geo-spatial maintenance to all catalogue distribution networks.> Seek for innovative ways to further improve work efficiency and to expand product range.> Conduct technical trainings.

Fei Liu Skills

Web Analytics Google Analytics Analysis Digital Research Online Advertising Online Marketing Data Analytics Digital Marketing Digital Strategy Omniture Customer Analysis Google Tag Manager Customer Insight Consumer Insight Mapinfo Professional Arcgis Gis Statistics Microsoft Office Mapinfo Geography Geospatial Data Google Maps Autocad Marketing Strategy Advertising Management Direct Marketing Marketing Analytics Social Media Marketing Adobe Analytics

Fei Liu Education Details

  • University Of Auckland
    University Of Auckland
    Statistics & Gis

Frequently Asked Questions about Fei Liu

What company does Fei Liu work for?

Fei Liu works for Velotric

What is Fei Liu's role at the current company?

Fei Liu's current role is Director of Data Analytics.

What is Fei Liu's email address?

Fei Liu's email address is fe****@****z.co.nz

What schools did Fei Liu attend?

Fei Liu attended University Of Auckland.

What skills is Fei Liu known for?

Fei Liu has skills like Web Analytics, Google Analytics, Analysis, Digital Research, Online Advertising, Online Marketing, Data Analytics, Digital Marketing, Digital Strategy, Omniture, Customer Analysis, Google Tag Manager.

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