I research games, AI, XR, interactive storytelling, and innovation processes. These subjects are closely intertwined and even share deep ethical issues. Teaching topics in these areas allows me to learn from students continually. I have been a Full Professor in the Department of Computer Science and Head of the ICAD/VisionLab R&D laboratory (www.icad.puc-rio.br) at PUC-Rio (Pontifical Catholic University of Rio de Janeiro, Brazil) since 1988. I was the Director of the Innovation Agency at PUC-Rio (2022 - 2024).What fuels my passion for games is their permanent innovative spirit and unique ability to be ahead of their time. Games, much like storytelling, are ingrained in human nature and evolution. As a subject of study, games are irreverent, restless, inclusive, and audacious. They defy conventional thinking and fearlessly traverse various academic and industrial domains, unshaken by criticism. These qualities are the essence of innovation.I'm a fan of transdisciplinarity and a long-standing advocate of the objective of training hybrid professionals who can naturally move between technology and the social sciences. For this reason, I was one of the founders of the Brazilian Computer Society's SBGames conference, which involves various areas of academia and industry. For the same reason, I pioneered three transdisciplinary research areas in Brazil: CAD, computer animation, and VFX. I was also one of the creators of Brazil's first Computational Narratology research group.More recently, I've been working on contributions to the new area of Data Storytelling, a less-known aspect of Data Science. Also, I've been investigating the compatibility between Open Science and intellectual property rights.I stand with those who envision a future where emerging countries like Brazil can significantly enhance their education systems, enabling broad, secure, and inclusive participation in the new knowledge economy. This leap into the future necessitates new educational models for digital literacy, which seamlessly integrate primary, secondary, and higher education with a focus on sustainable innovation and computational thinking.