- Collaborating on the design of an MVP web platform aimed at connecting immigrants with volunteers in the U.S., fostering mutual cultural exchange, and supporting users in adapting to a new country.- Conducted usability testing on prototypes, gathering feedback from users to enhance accessibility and ensure the platform meets the needs of a diverse, multicultural audience.- Designed user flows and high-fidelity visuals, creating an intuitive experience optimized for mobile, tablet, and desktop devices to ensure seamless usability across all screen sizes.- Developed a scalable design system for the platform, enabling faster iteration and consistent implementation to support future growth.

- Led user-centered design initiatives to enhance the user experience for various digital and physical health products.- Aligned design strategies with business goals, crafting a cohesive brand identity, and contributing to ongoing improvements in user engagement.- Facilitated cross-functional collaborations to translate healthcare concepts into intuitive design solutions for digital and physical products.- Managed end-to-end design projects, ensuring multiple health products' successful and timely launch.

- Led UI transformation for the PayPal Credit web and mobile app using the new version of the design system, resulting in the creation of 100+ new UI mockups in Figma. - Coordinated and led bi-weekly collaborative meetings for 2-week sprints involving a team of UX Designers, Content Designers, and the Product Manager to review and discuss design updates.- Developed and presented to key stakeholders 3 new design concepts with updates for PayPal Credit Account Overview, Account Management, Payment flow, and Credit Offers flow, all well-received and advanced for further consideration.

- Revamped gift card purchasing experience on the REI website through data collection, evaluation of existing experience, research, defining a target audience, competitive analysis, information architecture, and interaction design, resulting in a 25% increase in conversion and an 11% boost in gift card purchase revenue.- Created 50+ Figma layouts and 8 interactive prototypes, tested in 20 usability sessions on mobile and desktop platforms, resulting in a 100% successful task completion rate.- Consulted the Registration and Payment department on optimizing the checkout process for purchasing multiple physical gift cards, resulting in a 20% reduction in registration steps.- Met with engineers daily and facilitated efficient handoffs by providing detailed design specs for a specific project, resulting in an average 20% reduction in development time.

- Designed a user-centric website for a daycare provider by conducting thorough data collection, research, creating personas, and crafting information architecture.- Built and developed the website from scratch utilizing HTML5, CSS3, CMS, and Bootstrap.- Conducted extensive user research, including 10 in-depth interviews, and facilitated 10 usability testing sessions with the target audience to refine and optimize the website's performance and user satisfaction.

- Led a start-to-end design project for a mobile app for 1:1 tutoring within a tech startup from Brazil that aimed to enter the U.S. market.- Conducted a detailed analysis of the American market, including a comparative assessment of 10+ competitors, to identify the appropriate niche for the business to achieve Product-Market Fit.- Conducted extensive user research and usability testing to guide the design of a new software interface, leading to a 100% success rate in user task completion and garnering positive user feedback.

Professional laundry equipment (B2B2C) | www.stirka.net- Managed the daily operations of the company's e-commerce platform via its content management system (OpenCart CMS), ensuring seamless user experiences. Addressed immediate issues and leveraged data insights for continuous improvement, leading to a 37% increase in annual conversion.- Fostered cross-functional collaboration with marketing and service teams, as well as other departments, to identify and resolve critical e-commerce platform issues, which resulted in a 17% improvement in customer satisfaction scores within a year.- Developed and maintained websites and landing pages for over 10 B2B partners using HTML/CSS/JS and various CMS, including WordPress, thereby enhancing corporate client relations.- Provided the organization with a full range of design products, including print and digital mediums, promotional materials, catalogs, internal documents, exhibition stands and signage, and presentations for clients and partners, while adhering to brand standards and consistency to enhance brand recognition.

Lands Development Center (B2C), Real Estate- Led branding and digital initiatives, including the development of a brand guide and website redesign, which resulted in a 40% increase in user engagement, significantly enhanced brand visibility, and led to a 30% increase in leads through strategic participation in industry exhibitions and targeted advertising campaigns.

Hypermarkets of home goods (B2C) | www.tddomovoy.ru | www.startonline.ru- Oversaw website design and administration, doubling user conversion in the first year by resolving issues and initiating monthly promotions; directed production of diverse materials, including print materials, billboards, and signage; and led a sales area redesign that increased foot traffic by 7% and sales by 15%

Wholesale trade in auto electronics and related auto products. | B2B | www.stopol.biz- Led the development of media design, advertising materials, catalogs, packaging, and documentation for automotive electronics, collaborating closely with teams and leadership to identify key objectives and user needs. These efforts resulted in a 10% increase in brand recognition and a 16% rise in sales during the first year.

Travel Agency | www.mirbezgranits.ru- Established a corporate identity and style guide.- Crafted advertising and printed materials.

Travel Agency | www.bvoperator.ru- Designed advertising and printed materials.

Design Agency- Developed layouts for outdoor advertising and printed materials.- Generated technical documentation.

Art glass and mirror manufacturing- Developed over 160 graphic designs for mirrors and artistic glass panels used in doors and kitchen cabinets. - Produced a comprehensive corporate catalog and associated documentation.