As a Product Marketing Specialist for the APAC region, I focused on:- Developing go-to-market strategies informed by insights into the APAC market landscape.- Tailoring product messaging to meet the specific needs of regional customers.- Crafting sales support materials that align with product features and target customer profiles.- Conducting product demos that highlight solution advantages and address customer challenges.- Organizing product-led webinars and events to enhance engagement and deepen product familiarity.- Presenting product roadmaps at the Avature Conference, showcasing future developments and strategic direction.

Overview: Under the Department of International Relations and Social Development, responsible for the management of research projects on international relations, brand cognition, media and communication, customer satisfaction, public opinions, etc. - User and Industry Research: Conducting qualitative and quantitative research methods such as desk research, questionnaires, in-depth interviews, symposiums, benchmarking, processing the data analysis by tools such as SPSS and Excel.- Project Management: Take the lead of the project from demand negotiation to project results reporting, including but not limited to client communication, project design, personnel and resources management, execution progress tracking, report writing and reporting.Major clients include governments, international organizations, large domestic and foreign enterprises, such as China Foreign Language Publishing Administration, Ministry of Culture and Tourism, China Mobile, China Radio International.

Worked as a business operations assistant at Altitude Film Entertainment, assisting the office manager with daily operations and ensuring the business functions efficiently.

Worked at the Albany Theatre for the national Family Arts Campaign, a large scale and national programme to increase levels of arts engagement by families in the UK, to help the Campaign manage and promote a major sector-and public-facing listings service.- Produced and compiled B2C and B2B content for Campaign blog and social media (including Facebook, Twitter, and Instagram), monitored and updated social media accounts through Google Analytics.- Targeted and emailed potential events organizers to encourage their engagement- Attended events organizers' activities, engaging and updating on family events progress.

Worked as a business development assistant in a Dutch company based in Shanghai for supporting Western companies entering Chinese market with sales & distribution solutions, as well as manufacturing solutions.- Put forward distributor schemes in the field of rehabilitation and laboratory equipment in China for the foreign-funded enterprises, working to strict deadlines - Carried out market research with team members on the competitive positions of Chinese and international development of incubators/accelerators/VC firms in water technologies, as well as Chinese palletising robot market