Innovation management, business transformation, solution development, operation strategy and so on...

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behavior to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.

In charge of the newly formed Business Analytics & Transformation practice, managing specialists with expertise in data analytics, market research, media planning & business strategy.Leading the innovation initiative by collaborating closely with Taiwan start-ups and launched EMV (Earned Media Value) business model in January 2019.Area of expertiseMedia Strategy,Business Transformation,Technology Development (AdTech, MarTech & SocialTech),Data Analytics,Research & Insights.

Overseeing the strategy of Publicis Media brands in Taiwan (Zenith, Starcom & MediaVest)Member of the Publicis Media Next Generation Board

Business developmentIntegrated planningCommunication strategyMedia innovationBusiness transformationWorkshop facilitator

Strategic Planning; Advanced Analytics (MMM & Digital Attribution);Bespoke Research Solutions;

• Research: Responsible for the complete handling of projects, starting from proposal, research design and all the way to analysis and presentation.o Account lead for an international QSR company TW worth multi-million NTD annually and grown the account by 25% in less than 2 years by successfully showcased NPD, Qualitative and Ad-Hoc capability.o Heading the Taiwan CrossMedia digital projects, analysing the ROI and campaign impact for clients in the Telecom, Cosmetics, FMCG, Finance and Technology sectors.o Responsible for the running of Taiwan & Hong Kong version of MIllward Brown’s AdReaction study (www.adreaction2014.com) and the analysis have been referenced by various leading news channels.• People management: Leading a team of researchers, responsible for mentoring/coaching and their career development.’• Consolidate data from various resources (past supplier’s data, secondary research etc) and summarize the findings in simple business language.• Analyzing complex statistical modeling including Structured Equation Modeling, Path Modeling and Millward Brown’s MDF modeling and turn them into actionable insights for client’s brand team.• Research focus: FMCG, QSR, Telecom & Digital• Other responsibilities: Strategic Account Planning and Business Development

• Responsible for the complete lifecycle of brand/product development, which includes running workshop to discover client’s needs, correctly position their brand or product and act as an adviser to their marketing team, synthesizing design concept with marketing strategy.o Key achievements include: Handling multi-million design project that involves complete revamp of branding, visual and space planning for a leading Taiwan food company.o Responsible for managing the 2013 Year of Snake CNY window display design for a leading Italian luxury brand at their Taipei 101 flagship store.o Responsible for the VI design and Series Naming for a leading Taiwan GPS company• People Management: Managing both in-house design team and freelancers, involving contract negotiation, task management and resources management.• Presenting designs to “C” level clients and attending press interviews or product launch event.

• Developed a SOP for the sales team on how to contact, respond and solving business querieso Successfully saved over 50% of operating costs after introducing the SOP• New business developmento Clients from the US, Europe and Latin America• Business English training

• Quantitative FMCG specialist, running multiple market tracking simultaneously• New product development including concept and sales evaluation• Online research champion• Other projects include shoppers analysis, customer satisfaction research and shelf test

• A member of Market Research Society and online research specialist• Expert in brand equity study and NPDo Knowledge of TNS BPO, AdEval, Needscope (Needs based research), RI’s eValuate (Concept testing) & Microtest Nouveau (Market Forecast)• Specialised in Online research (CAWI), Exit Interviews (CAPI) and Hall Test (CAPI)