Helping several teams in the home tech and construction tech space to conceive and implement their own content strategy. During this time, wrote UX copy and product copy for these same clients, which required research into the customer journey and the brand voice for each client.

Taking a few months off from work to recharge and learn new skills.

Led the content team at OpenSpace. Published blog posts, case studies, white papers, videos, and infographics that showed our audience how OpenSpace made construction teams more efficient. Managed a team of in-house content creators and external freelancers. Worked closely with stakeholders on the Product, Sales, and Customer Success teams to create content that achieved our goals and fit into our campaigns (PPC, SEM, ABM, social media).

Co-led a companywide rebranding effort that culminated in a new website and new brand voice that better communicated our value props to customers while also increasing conversion rates. Re-wrote consumer messaging and copy across many touchpoints, including emails, landing pages, FAQs, blog posts, etc. Launched a content calendar and published content on the company's blog and social media, which increased engagement, awareness, and traffic. Developed an SEO strategy that improved Divvy's rankings for targeted high-intent keywords.

Spearheaded a comprehensive content strategy that put Puls in front of its target audiences in as many ways as possible. Defined success metrics across each channel and executed a plan to achieve those goals. Led a small team to create content within the organization that addressed each audience: our customers, prospects, and technicians. Used video and multimedia to tell stories that resonated with and persuaded potential customers and technicians. Improved our SEO and search presence to increase organic traffic to the website, with a focus on high-intent searches. Oversaw the monthly editorial & content calendar, Puls social media channels, and the Puls blog, which grew from 20,000 to over 130,000 pageviews per month. Assisted with corporate communications and PR efforts and worked directly with our PR agency to earn positive coverage of Puls in major national publications (eg. CNET) and local news outlets.

Built a consumer-focused content strategy with the goal of increasing website traffic, new customer leads, and awareness of Unison’s programs for renters and homeowners. Created an editorial calendar featuring unique original content relevant to the company's target audience. Coordinated the creation of the Unison Home Affordability Report, which was covered by national news publications and drove thousands of new visitors to the website. Worked with the marketing team to rebrand the company and evolve the company’s brand voice across all channels. Pursued a long-term SEO strategy that increased blog traffic by 10x in two years.

Pursued Affirm's marketing and merchant-acquisition goals through content marketing. Defined the target audience for our merchant-facing content, created an editorial calendar, wrote blog posts, articles, and white papers, and worked with internal teams to publish and disseminate content. Managed, tested, and optimized paid content marketing campaigns while also working with the sales team to ensure that these campaigns were helping to drive growth. Matched content to audience segments and updated B2B campaign filters in order to increase conversions.

Created a dynamic and authoritative voice for ReadyForZero through the blog and other communications channels. Developed and executed a thoughtful content strategy that achieved our goals of assisting users in their quest to pay off debt, while reaching out to potential new users and explaining how we can help them take control of their finances. Used SEO and other content marketing techniques to increase awareness of ReadyForZero.

Staffed key legislation for the Assemblymember, including a 2009 bill that created a promotional label and grant funding for fishing boats using sustainable fishing practices. Tasks associated with staffing each bill included: preparing statements for committee hearings and floor presentations, building a coalition of organizations to support the legislation, working with stakeholders to amend the bill when necessary, and communicating with the Governor’s office about the bill.

One of 18 Executive Fellows selected from an applicant pool of several hundred. Served as staff in the Secretary of State’s legislative unit. Worked on every aspect of the legislative process, including the drafting of bills, position letters, and amendments, as well as preparation for committee hearings.