Benjamin Feldman Email & Phone Number

Seattle, WA, US

Helping several teams in the home tech and construction tech space to conceive and implement their own content strategy. During this time, wrote UX copy and product copy for these same clients, which required research into the customer journey and the brand voice for each client.

Taking a few months off from work to recharge and learn new skills.

SAN Francisco, CA, US

Led the content team at OpenSpace. Published blog posts, case studies, white papers, videos, and infographics that showed our audience how OpenSpace made construction teams more efficient. Managed a team of in-house content creators and external freelancers. Worked closely with stakeholders on the Product, Sales, and Customer Success teams to create.

San Francisco, California, US

Co-led a companywide rebranding effort that culminated in a new website and new brand voice that better communicated our value props to customers while also increasing conversion rates. Re-wrote consumer messaging and copy across many touchpoints, including emails, landing pages, FAQs, blog posts, etc. Launched a content calendar and published content on.

San Francisco, California, US

Spearheaded a comprehensive content strategy that put Puls in front of its target audiences in as many ways as possible. Defined success metrics across each channel and executed a plan to achieve those goals. Led a small team to create content within the organization that addressed each audience: our customers, prospects, and technicians. Used video and.

San Francisco, CA, US

Built a consumer-focused content strategy with the goal of increasing website traffic, new customer leads, and awareness of Unison’s programs for renters and homeowners. Created an editorial calendar featuring unique original content relevant to the company's target audience. Coordinated the creation of the Unison Home Affordability Report, which was.

San Francisco, California, US

Pursued Affirm's marketing and merchant-acquisition goals through content marketing. Defined the target audience for our merchant-facing content, created an editorial calendar, wrote blog posts, articles, and white papers, and worked with internal teams to publish and disseminate content. Managed, tested, and optimized paid content marketing campaigns.

Los Angeles, CA, US

Created a dynamic and authoritative voice for ReadyForZero through the blog and other communications channels. Developed and executed a thoughtful content strategy that achieved our goals of assisting users in their quest to pay off debt, while reaching out to potential new users and explaining how we can help them take control of their finances. Used SEO.

US

Staffed key legislation for the Assemblymember, including a 2009 bill that created a promotional label and grant funding for fishing boats using sustainable fishing practices. Tasks associated with staffing each bill included: preparing statements for committee hearings and floor presentations, building a coalition of organizations to support the.

Sacramento, California, US

One of 18 Executive Fellows selected from an applicant pool of several hundred. Served as staff in the Secretary of State’s legislative unit. Worked on every aspect of the legislative process, including the drafting of bills, position letters, and amendments, as well as preparation for committee hearings.

B.A., Public Policy Analysis (Major), Spanish (Minor)

M.A., Political Science