Felice Baker Email & Phone Number

United States

United States

San Francisco, Ca, Us

Digital support and implementation of eLearning content for the Schwab RIA EdCenter Learning Management System, which consists of on-demand training courses and learning tools for financial advisors.- Building and publishing educational training content (created by SMEs and compliance-approved) on the Learning Management System (LMS), which is Cornerstone.- Coding and updating custom web pages on the LMS platform.- Troubleshooting existing technical issues on the LMS and planning/executing future enhancements.- Providing analytics reports using Adobe Analytics and Cornerstone LMS built-in reporting that measure eLearning course participation and engagement, as well as inform future course development decisions.- Integrating LMS data across other business platforms (Salesforce/Marketo) for sales and support reporting.- Improving LMS platform features and capabilities.- Providing technical support to digital channel owners and learners as needed.

Jersey City, New Jersey, Us

I was promoted to manager from my previous role as senior specialist at TD Ameritrade Institutional. While I was still also responsible for the previous duties I held as senior specialist (see detailed description of previous role), my new responsibilities as manager included the following:- Providing UX guidance for new updates to the Institutional website and Veo One.- Building new, interactive, storytelling CMS components to help subject matter experts (SMEs) guide advisors through the advisor conversion process as the company proceeds with the Schwab AdvisorServices integration.- Providing data analytics reports on advisor engagement with the Institutional website and Veo OneMarketing section & modules throughout the Schwab Advisor Services integration timeline.- Due to the then ongoing integration between TD Ameritrade and Schwab, I was responsible for working with the Schwab Advisor Services team to ensure that SEO value from the TD Ameritrade Institutional website was successfully transferred to the Schwab Advisor Services website.- Worked with the Schwab Advisor Services digital marketing team to ultimately draw down the TD Ameritrade Institutional website, and ensure that the full list of URLs to the TD Ameritrade Institutional website were redirected to equivalent Schwab Advisor Services web pages.- Continuing to cover duties from previous role as senior specialist.

Jersey City, New Jersey, Us

- Implementing web solutions for the Institutional website and Veo One as determined by Business needs.- Building new evergreen and landing pages with special attention to the mobile experience (responsive design).- Updating existing pages continually for new product, service, or regulatory updates and requirements.- Implementing code fixes and enhancements that are then permanently incorporated using Agile methodology.- Increasing CMS authoring/administration efficiency by implementing "one-to-many" data entry solutions; where entering data in a single location simultaneously updates other shared data locations throughout the site. This increases the reach and engagement potential of featured content with less manual updating effort.- Implementing content tagging functionality to increase user exposure to and engagement with relevant site content.- Implementing end-user data tracking to monitor user behavior, lead traffic and campaign success.- Providing analytics reports to measure page visits and clicks traffic using Adobe Analytics and Tableau.- Implementing redirects for vanity URLs that make it easier for end-users to visit pages that are being actively promoted.- Implementing redirects from URLs belonging to older, legacy pages and micro-sites to equivalent pages on the new website platform, which uses Adobe Experience Manager.- Updating client form details as directed by the Risk Team through database stored procedures.- Coding browser- and mobile-compatible digital animations that are lightweight.- Providing back-up for email development and deployment through the Oracle Eloqua platform as needed. Many email campaigns included multiple waves and audience segments.- Providing metrics reports to measure email campaign success via the Oracle Eloqua Platform.- Creating and adjusting graphics, such as banner images, icons, etc., via Adobe Photoshop & Illustrator as needed.

Midvale, Utah, Us

- Using responsive design code and interpreting wireframes to build mobile-compatible promotional emails.- Manipulating graphics in Photoshop for the best product display.- Ensuring prompt completion of coding and graphic design tasks to meet multiple, simultaneous project deadlines.- Ensuring that review sessions for projects are fulfilled efficiently to meet project deadlines.

Us

- Deploy informational email alerts to medical professionals subscribed to Medscape - Implement campaign link-tracking within emails.- Ensure that each deployment is matched to the correct demographic list.- Host daily morning pre-launch call.- Emails keep medical professionals up to date with the latest medical news in the industry.

Us

-Responsible for coding and deploying educational and promotional emails to doctors, nurses, physician assistants and pharmacists.-Responsible for coding cross-browser and mobile-device compatible emails using responsive design.-Responsible for ensuring the use of best coding practices for all emails deployed. -Responsible for implementing campaign link-tracking within emails.-Responsible for running A/B tasks in order to determine the extent to which various email components have led to campaign success.-Responsible for ensuring that each deployment is precisely matched to the correct demographic list.-Emails inform medical professionals about the latest pharmaceutical drug and health care plan options for patients.

Master Of Science - Ms, Editorial Journalism (Online Media Production & Interactive Storytelling)

Bachelor Of Arts - Ba, Political Science And Government