Felice Forsstrom Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australien

Buzinga is an innovative mobile app developer, partnering with organisations, such as, BlueScope Steel, Bluedot Innovation, and The George Institute, in delivering some of Australia’s most popular applications. As Communications Coordinator, I looked after external communications through all digital channels, managed the quarterly event, and supported the sales team with creating and designing client documentation.* Researched, created, published, and promoted content in line with the content strategy, for each targeted buyer persona.* Analysed the existing target customer strategy, identified and suggested improvements that would better support the long-term marketing strategy developed by the CEO and the Marketing Manager.

Melbourne, Australien

MessageMedia is the industry leading business SMS provider in Australia, servicing direct customers, resellers, and partners. I worked as part of the close-knit Channels team, who collectively managed all resellers, partners, and partner customers (the fastest growing area of the business – we hit our 38% YoY growth target for FY16). Main responsibility was to bring on-board partner customers, and to assist in the delivery of our Partner Marketing Program.Highlights:Initiated and coordinated a product development project involving MessageMedia and two partner customers, resulting in long sought after features being added to our NetSuite Bundle. Authored emails for partner marketing campaigns, educational blog posts around SMS best practice, and other materials used across Partner Marketing Program initiatives.

Melbourne, Australien

EMV is an initiative by the Australian Marketing Institute, that aims to assist young marketers and marketing students in launching successful careers. This is achieved through the organising of networking and panel events, engaged social media communities, and most famously, through the annual Mentoring Program. The EMV committee, which is responsible for all activities, is made up of a group of dedicated volunteers.Highlights:* Visited universities and held multiple presentations in front of students to spark interest in EMV’s annual Mentoring Program and converted over 80 new leads.* Identified the lack of process documentation of the event management and planning process, as well as communication issues during the event execution. Researched, evaluated, and implemented a project management system to consolidate all communications, updated process documentation, and to create one source of truth regarding project progress.* Took turns managing the committee’s social communities, helped plan and execute the social media calendar, and designed and authored posts to promote upcoming EMV events. Created and managed a social media campaign with a $0 budget for our content marketing event, doubling the amount of tickets sold in just 2 weeks.

Melbourne, Australien

Coordinated visual merchandising and POS displays according to brand standards.Actively promoted in store specials and initiatives to customers, achieving 115% of KPI IPC and ATV (Item Per Customer & Average Transaction Value) on average.Regularly managed up to 5 other casual employees, ensuring sales objectives were met and daily tasks were completed.Conducted local area competitor analysis, identified and implemented promotional initiatives in response.Aided in completing weekly SWOT analysis and stock requests

Melbourne, Australien

Performed administration duties, such as claims data entry, debits and credits, reaching 97% of KPI IFOT (In Full On Time).Independently organized different tasks according to priority in order to meet deadlines.Supported the Regional Claims Manager and the Claims team with various ad hoc tasks.

Melbourne, Australien

Contacted suppliers and traced overdue accounts receivable.Supported the Regional Claims Manager and the Claims team with variousad hoc tasks

Stockholms Län, Sverige

Frequently reached 140% of sales targets through accurately identifying customer needs and utilizing up-selling techniques.Conducted sales meetings with business customers and delivered tailored communications solutions with a 64% success rate.Managed ongoing relationships with small business owners in local area around retail store.Managed customer inquiries and complaints, in store and through email.Performed daily administrative procedures such as stock inventory, sales reports, up-keeping of retail space. Ensured company’s visual merchandising directives were implemented correctly.

Barcelonaområdet, Spanien

Converted one in five new customers and renewed 70% of existing customers through conducting sales phone calls.Coached and motivated colleagues and new hires and helped refine sales techniques.Improved and implemented manuscripts for sales calls to new and existing customers. Trained colleagues to communicate more effectively over the phone.

Stockholm, Sverige

Promoted current campaigns, consistently achieving 150% of weekly target.Represented leading brands within the Swedish telecommunications industry on markets and events throughout Sweden. Coordinated an itinerant field marketing team.Recorded goods sold, validated contracts made on field and prepared weekly sales reports to regional manager.

Bachelor'S Degree, Business, Major: Marketing, Minor: Economics, Grade Average 81/100

Bachelor'S Degree, Business (Marketing), Grade Average 78/100

Activities and Societies: Connect Mentor, Semester 1 2013