Collaborating with mobility start-up’s founder and CEO on marketing, customer relationships, and product roadmap for mission-driven carpooling solution designed to reduce school absenteeism, reduce CO2 emissions, and increase career and earning opportunities for women.

• Represented mobile app company with CEO at Village Capital’s Energy incubator program, leading company to win seed investing; company now operates throughout the US and in 25 countries.• Analyzed and identified total addressable market and developed strategy to scale B2B growth via partner integrations, schools, and workplaces.• Performed competitive analysis, created pricing strategy, and spearheaded sales pilots, identifying barriers to growth and solutions across sales cycle.

• Creating an international not-for-profit trade association focused on aligning the whole-body cryotherapy industry around standards that can promote sustainable growth. • Leading strategy development and implementation, governance, communications, partnerships, financial oversight, and operations.

Internal Communications & Issues Analysis• Catalyzed major shifts in global business strategy aimed at addressing social and environmental challenges through analysis, big-picture thinking, impactful communications, and a disciplined process, resulting in industry-leading policy positions.• Framed strategic choices for Board of Directors and C-suite, prioritizing long-term reputation and resulting in decisions that saved costs, preserved freedom to operate, and earned stakeholder trust. • Raised the overall ‘issues IQ’ of the company by authoring internal risk analyses, white papers, position briefs, reports, and presentations, and by launching an e-newsletter with a 60+% open rate (compared to the average e-newsletter open rate of 20%).Strategic Initiatives• Led global external benchmarking response to Access to Nutrition Index (backed by Gates Foundation and Wellcome Trust), earning company a baseline ranking in the top 5.• Partnered with regional government relations teams and trade association reps to drive consistent leadership positions and raise industry standards. • Awarded Issues Management Council’s Chase award and served as a Board Member. Team Management & Collaboration• Built collaborative cross-functional relationships with R&D, legal, regulatory affairs, government affairs, and marketing colleagues to ensure an unencumbered exchange of perspectives and a sense of collective ownership for addressing challenges.• Built public affairs function for Canadian business unit, including hiring agency, establishing and leading a cross-segment team, connecting policy issues across borders, and enrolling senior leadership.• Managed a global virtual team of issue managers and external consultants in design, communications, monitoring, and research insights.

Clients: $30B global consumer goods company, $2B renewable energy company, $15B global software company Corporate Communications• Recognized as a top-performing consultant in firm globally.• Delivered full suite of corporate communications consulting and services: corporate brand communications, reputation management, CEO and market positioning, issues management, and media relations.• Implemented global corporate rebranding for multinational company, collaborating with internal project team, ad agency, and web designers to lay the foundation for external reputation building. • Supported US market entry of European manufacturer with media relations plan, cultivating favor of the Governor’s office. • Conducted extensive internal interviews for restructuring of communications and marketing functions of global tech company. • Organized media tours for corporate communications executives, introducing them to top business journalists and outlets, including the Wall Street Journal, New York Times, Bloomberg, and Time. Executive Communications• Wrote speeches and conducted media and public speaking training for CEO of renewable energy company, leading to standing ovation at factory opening. • Authored thought-leadership op-eds for CEO targeting state media to build public support for wind energy. • Wrote business update for and directed filming of CEO of global CPG company, reaching about 70k staff.

Communications & Marketing• Shaped the voice of the brand across all communications and marketing channels.• Designed and launched marketing events for target clients and partners, establishing newcomer brand recognition and laying the foundation for exponential growth.• Researched and wrote all content for Prague city website. Management & Operations• Built operations in a dozen European and North American cities: hired, trained, and managed consultants.• Planned and hosted global training and vision-casting summit for consultants, contributing to retention and cost-savings.