Felicia Bompane

Felicia Bompane Email and Phone Number

Director of Special Projects @ WhiteMug, Inc.
Fort Myers, FL, US
Felicia Bompane's Location
Fort Myers, Florida, United States, United States
Felicia Bompane's Contact Details
About Felicia Bompane

I’m a dynamic, charismatic, MBA-trained marketing generalist with online and offline experience across multiple industries -- education franchising,fast moving consumer goods( FMCG), retail, over the counter pharmaceuticals (OTC), health and beauty aids (HBA) and healthcare technology. I offer a unique mix of leadership experience in both large matrix organizations (Fortune 100) and small to mid-size entrepreneurial environments. I know how to foster collaborative relationships with direct reports, cross-functional team members and third party agencies and vendors. But I also know how roll up my sleeves and do whatever it takes to get things done.I love to find new ways to move and persuade targets, and I'm easily able to translate complex ideas into clear, compelling copy for digital banner ads, emails, video scripts, print and broadcast advertising and impactful sales presentations.Expertise in:• Digital advertising• Brand Strategy• Lead generation• Content Creation• Website Development• Customer Engagement• Project Management• Team Building• Direct Marketing• Customer Acquisition• International experience

Felicia Bompane's Current Company Details
WhiteMug, Inc.

Whitemug, Inc.

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Director of Special Projects
Fort Myers, FL, US
Website:
whitemuginc.com
Employees:
8
Felicia Bompane Work Experience Details
  • Whitemug, Inc.
    Director Of Special Projects
    Whitemug, Inc.
    Fort Myers, Fl, Us
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  • Benecard Pbf
    Manager, Proposals And Contracting
    Benecard Pbf Apr 2024 - Present
    Bonita Springs, Florida, United States
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  • Benecard Pbf
    Lead Proposal Writer
    Benecard Pbf Sep 2022 - Apr 2024
    Fort Myers, Florida, United States
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  • Benecard Pbf
    Proposal Writer
    Benecard Pbf Dec 2021 - Aug 2022
    Fort Myers, Florida, United States
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  • Panos Brands, Llc
    Marketing Project Manager Consultant
    Panos Brands, Llc Aug 2020 - Nov 2021
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  • The Goldstein Group
    Head Of Brand Strategy And Copy
    The Goldstein Group Nov 2018 - Nov 2021
    Greater New York City Area
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  • Huntington Learning Center
    Franchise Development Marketing Manager
    Huntington Learning Center Sep 2016 - Oct 2018
    Oradell, Nj
    • Generated qualified franchisee leads for tutoring and exam prep leader via digital, paid search, email, social media posting, radio, print, direct mail, public relations, content, collateral and event marketing, webinar.• Improved email response rate by 30% with compelling subject lines, video and improved calls to action.• Launched new website with 40% more relevant, keyword- optimized content. • Improved social media engagement using franchisee testimonials and disruptive visuals.
  • The Goldstein Group
    Brand Strategy Consultant
    The Goldstein Group Dec 2015 - Sep 2016
    New York, Ny
    • Turned consumer insights uncovered in quantitative research (including IRI) and qualitative research into visual and verbal branding and shelf strategies for clients including Bayer Healthcare, Sunbeam, Viactiv, Green Mountain Creamery and MobileSpec.
  • Toys R Us
    Integrated Marketing Manager
    Toys R Us Dec 2012 - May 2015
    Managed promotional content creation for direct mail and rich media display advertising for world’s leading dedicated toy and baby products retailer. Oversaw marketing vehicles generating $1.8 billion salesDrove improvements in direct mail ROI for Toys R Us and Babies R Us despite reduced circulation by collaborating with Merchants, CRM, Creative and Brand teams to set communication objectives and marry relevant creative concepts and content, motivating messaging and optimal targeting.Doubled Babies R Us rich media banner advertising engagement in one year by promoting compelling, relevant content and messaging
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  • The Goldstein Group
    Brand Strategy Consultant
    The Goldstein Group Jan 2011 - Nov 2012
    New York, Ny
    Conceived brand strategy and performed market research for branding and design agency clients.Developed brand consolidation and segmentation strategy for 1,100 skus The Vitamin Shoppe.Conducted actionable primary research with key retail customers for DAS/Road Pro and trend reports to guide product development for Central Garden & Pet.Sourced Search Engine Marketing and Search Engine Optimization (SEM/SEO) agencies, new web agency and promotional opportunities for Ella’s Kitchen, British organic baby food expanding into the U.S. (private client).
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  • Promotion In Motion, Inc.
    Director Of Marketing
    Promotion In Motion, Inc. Dec 2008 - Oct 2010
    Managed advertising, package design, trade promotion, trade shows, new product development and sales forecasting and sales support for manufacturer and marketer of proprietary confections and fruit snacks. Brands included Welch’s Fruit Snacks, Sun-Maid Milk Chocolate Raisins, My M&M’S brand chocolate candies, Sour Jacks Sour Candies, Fisher Chocolate Peanuts and Tuxedo Chocolate Almonds.Managed revamp of Promotion In Motion’s corporate and brand websites, trade advertising and packaging to communicate consistent brand voice and look and feel. Implemented first search engine optimization (SEO) effort and blogger outreach and social media strategy including Facebook page development.Successfully launched new customer-preferred standup re-sealable packaging for My M&M’S Brand Chocolate candies in specialty retailers with FSI and collateral support.Partnered with supply chain to improve in stocks on items produced in-house and at contract manufacturers.
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  • Phreesia, Inc.
    Director Of Marketing
    Phreesia, Inc. Sep 2007 - Jun 2008
    Marketing direct to physicians (DTP) and healthcare professionals (HCP) for healthcare technology startup.Built physician lead generation machine and filled Phreesia sales pipeline with qualified leads via compelling value proposition and messaging. Tactics including email, direct mail, website enhancements, target market segmentation, physician and pharmaceutical trade show exhibits/speaking engagements and PR.
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  • The Himmel Group
    Vice President - Marketing
    The Himmel Group Nov 1994 - Dec 2006
    Director of Marketing 1998- 2004Senior Marketing Manager 1994-1998Brand management and Profit and Loss (P&L) responsibility for brand revitalization company. Brands included Ovaltine, Gold Bond, Breck, and Marezine.Resuscitated Ovaltine brand by redefining its target market, high-impact multi-media advertising, and packaging restage. Increased sales by 300% and share by 20 points.Persuaded Licensor (Novartis) international management in Switzerland to approve packaging material change which improved The Himmel Group’s gross margin by more than 3 percentage points.Lead a cross-functional team of multiple stakeholders to victory in NAD challenge of Ovaltine by Nestlé, resulting in stronger advertising claims.Collaborated with sales management to increase Ovaltine penetration into non-core distribution outlets resulting in entry into Wal-Mart, Kmart, and Target.
  • Con Agra Inc (Was American Home Food Products)
    Senior Product Manager
    Con Agra Inc (Was American Home Food Products) 1990 - 1994
    Senior Product Manager 6/93 – 11/94Product Manager 8/90- 5/93P & L responsibility for brands including PAM Cooking Spray and Polaner Spices as Senior Product Manager and Gulden’s Mustard and Chef Boyardee Dinners as Product Manager over the 4 years.Restaged PAM Cooking Spray as a healthy cooking tool and ingredient versus prior image as “teflon in a can” and grew brand +10% in a flat category. Tactics included print ads, FSIs, recipe booklets, medical endorsements and strategic partnering with American Heart Association.Rebranded Gulden’s for new male target audience. Inspired third party agency to develop new ad campaign which scored 50% over category recall norm. Executed geographic expansion in low brand development markets. Overall result was reversal of 3 year sales decline.
  • Reckitt Benckiser (Was Boyle Midway Household Products Inc.)
    Product Manager
    Reckitt Benckiser (Was Boyle Midway Household Products Inc.) 1987 - 1990
    Product Manager 11/88 – 1/90Assistant Product Manager 7/87 – 10/88Managed Woolite Liquid, Powder and Gentle Cycle and Sani-Flush and Dependo toilet cleaners as Product Manager and Noxon Metal Polish, ZUD Cleanser and Red Devil and PAM Cooking Spray as Assistant Product Manager.Improved brand profitability by select item discontinuationsLaunched consumer preferred formula on Noxon and improved closure on ZUD which decreased consumer complaints by 40%. Introduced first chlorine based thick liquid bowl cleaner which helped reverse five year share decline.

Felicia Bompane Skills

Brand Development Brand Management Marketing Consumer Products Brand Architecture Integrated Marketing Strategy Advertising Marketing Strategy Direct Mail Market Research Cross Functional Team Leadership Management Direct Marketing Social Media Marketing Social Media Data Analysis Lead Generation Digital Marketing Competitive Analysis Segmentation Strategic Planning Email Marketing P&l Management Microsoft Office

Felicia Bompane Education Details

Frequently Asked Questions about Felicia Bompane

What company does Felicia Bompane work for?

Felicia Bompane works for Whitemug, Inc.

What is Felicia Bompane's role at the current company?

Felicia Bompane's current role is Director of Special Projects.

What is Felicia Bompane's email address?

Felicia Bompane's email address is fb****@****ion.com

What is Felicia Bompane's direct phone number?

Felicia Bompane's direct phone number is +120170*****

What schools did Felicia Bompane attend?

Felicia Bompane attended New York University - Leonard N. Stern School Of Business, Binghamton University, Boston University.

What are some of Felicia Bompane's interests?

Felicia Bompane has interest in Social Services, Education, Poverty Alleviation, Human Rights, Arts And Culture, Health.

What skills is Felicia Bompane known for?

Felicia Bompane has skills like Brand Development, Brand Management, Marketing, Consumer Products, Brand Architecture, Integrated Marketing, Strategy, Advertising, Marketing Strategy, Direct Mail, Market Research, Cross Functional Team Leadership.

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