Felicia Knutson Email & Phone Number

• Leading and managing a team of content creators and strategists to execute comprehensive social media strategies across various platforms (Facebook, Instagram, TikTok, LinkedIn).• Overseeing the creation and implementation of engaging social media content that aligns with brand guidelines and objectives.• Managing and overseeing influencer and brand ambassador programs to enhance brand visibility and engagement.• Utilizing data analytics and insights to measure and improve campaign performance, driving significant increases in impressions, engagements, and shares.• Collaborating with cross-functional teams to integrate social media efforts with broader marketing and business strategies.• Staying updated with the latest social media trends, tools, and best practices to keep the team and strategies innovative and effective.

• Oversee the execution of paid and organic social media campaigns from project kick-off to reporting, providing mentorship to regional teams, and coordinating implementation of campaigns across brands and markets• Co-author annual social program strategy, with Global Social Media Manager, for multiple audiences and persona types across the globe• Manage the execution of social media content, and monitor various channels for all markets and brands• Build and maintain relationships with regional marketing teams around the world - work alongside these teams to create social media campaigns that drive their business objectives forward• Manage and own small percentage of brand social media content calendar, ensuring all content is posted according to platform best practices• Collaborate with agencies and other vendor partners• Adhere to and enforce social tone & voice, creative standards, as well as content approval and branding guidelines• Provide input and guidance on creative content to uphold creative best practices on all social platforms, as applicable. • Assist the Global Social Media Manager in establishing department social media policies, procedures, and workflows necessary to achieve business objectives. • Execute monthly performance reports of all brands against established KPI’s and provide input and guidance to social media team + creative staff on insights to improve performance.

As a board member of the EIU Alumni Association, I serve on the Marketing/Outreach Committee, contributing to strategic initiatives and enhancing alumni engagement worldwide. Leveraging my passion for our alma mater, I collaborate with fellow members to celebrate achievements, support alumni endeavors, and uphold our community's values of excellence and inclusivity.

As a proud member of SocialMedia.org, I actively participate in a community of industry professionals dedicated to advancing excellence in social media marketing. Through my membership, I gain invaluable insights, access to exclusive resources, and opportunities to network with like-minded peers. Contributing to discussions, sharing experiences, and staying abreast of emerging trends, I continuously enhance my expertise and contribute to the collective growth and success of the social media marketing field.

Chicago, Illinois, United States

• Execute social media strategies on existing premium clients and deliver reports.• Craft, share, and track posts across various social media platforms. • Launch, monitor, and optimize paid social media campaigns.• Perform research, proposals and call preparation for all new clients in your portfolio.• Pitch all social products or strategy alternatives to the client to improve the client's results.

Mishawaka, Indiana

• Provide social strategy, content direction, & posting with the team lead• Deliver monthly, quarterly, annual reporting with data analyst• Establish enterprise-wide policies, procedures, and workflows with the team lead• Work with the Accounts team to execute strategic social planning and direction• Collaborate on creative content ideas with Social Studio• Maintain knowledge of industry best practices and trends• Manage third-party relationships

Mishawaka, Indiana

• Created engagement plans for our online community• Collected, analyzed, and shared community-related data• Coordinated with Brand Leads to ensure brand consistency• Respond to comments and customer queries promptly• Created editorial content calendars• Monitored effective benchmarks for measuring the impact of assigned social media programs• Established expertise in social media management tools (Hootsuite, Iconosquare, Sprout Social, Facebook Creator Studio)

• Recruited for the Account Manager position for Impact while building the company's brand. • Posted Impact content on social media accounts• Connected with departments and student organizations on campus• Attended career services events on behalf of Impact

• Scheduled EIU Housing Social Media pages using Hootsuite• Created content calendars• Collaborated with Housing Graphic Designer• Gained experience using Adobe Premier

• Assisted in the transition of nearly 1,500 new students and their families to EIU's campus• Lead a team in capturing photos and videos of weekend events• Published and scheduled social media posts using Hootsuite• Trained Prowl Leaders in Leadership, Problem-Solving, and Knowledge of Eastern's Campus

Charleston, Illinois

• Scheduled EIU Housing Social Media pages using Hootsuite• Created content calendars

Fairview Heights, Illinois

• Gained marketing, merchandising, and sales techniques• Assisted in-store operations

Mount Vernon, Illinois

Charleston, Illinois

• Maintained and managed Social Media accounts• Published business directory and buyer’s guide• Promoted membership and advertisement sales

Centralia, Illinois

• Directed & edited three video projects• Updated media listing• Assisted in physician onboarding, created flyers, newsletters, and mailers for employees• Assisted in event planning for the American Heart Association Relay for Life

Bachelor’S Degree, Marketing

Activities and Societies: Sigma Sigma Sigma Sorority, Emerging Leaders Program, Freshman Leadership Council, Writer for the Odyssey.

Master Of Science In Digital Media, Digital Communication And Media/Multimedia, 3.892

• Granted Graduate Distinction Award • Gained experience in the Adobe Suite, particularly expertise in Adobe Premier • Managed the digital.