For the 2023-2024 season, I spearheaded the art direction for the launch of the Honda Center and Anaheim Ducks app. My role extended across a wide range of digital projects, allowing me to have a significant impact on all aspects of digital content creation.

Guided by the need for a creative content strategy, we focused on brand development and research. Our objective was to shape the OCSE brand in a way that would inform our approach to digital channels, foster a creative culture, and beyond.

As the VP of Marketing at this agency, I spearheaded the marketing efforts that showcased our innovative approach to creating immersive brand experiences. With a focus on blending creativity and technology, I lead the strategic marketing initiatives that highlighted our agency's expertise in developing captivating experiential campaigns.My role involved crafting compelling narratives that communicate the value and impact of our work, ensuring that our agency stands out in the competitive experiential marketing landscape. Collaboration is at the heart of my approach, as I worked closely with our creative and technical teams to gather insights and success stories that demonstrate our capabilities. I leveraged various digital channels, from social media to our agency's website, to showcase our portfolio of groundbreaking projects and the talent behind them.

In this role, I led an innovative artist + tech program, conducting interviews with world-renowned artists and beta-testing the latest global technology. My responsibilities included producing content from red carpet events, collaborating with award-winning directors and artists on various projects, and regularly creating content to enhance our digital channels and portfolio. This position allowed me to blend creativity with technology, delivering impactful results across multiple digital platforms.

As the Digital Marketing Coordinator for a nonprofit, I spearheaded the digital marketing strategy for our app launch. I crafted a comprehensive campaign that aligned with our mission, creating engaging digital content. My focus was on driving user engagement and downloads through targeted messaging and optimized digital channels. I collaborated closely with the app development and communications teams to ensure a cohesive approach. Throughout the launch, I monitored our progress with analytics, making data-driven decisions to enhance our impact. In this role, I was a storyteller and strategist, leveraging digital tools to amplify our mission and make a difference through our new app.

Lead on community management for the fashion e-commerce during Beta testing and launch. Identified and researched potential Threadflip users for their beta testing and launch. Managed new user & Blogger outreach program. Trained teams in different regions of the United States. Customized ROI reporting. Provided exemplary 24 hour customer service for recruited new users. Managed creative initiatives that launched local and online community acknowledgement for Threadflip. Executed omni channel social media campaigns.FEATURED IN New York Times, Refinery29, Vogue, TechCrunch, Lucky Magazine, Elle...