Felicia Haynes Email & Phone Number

Raleigh, Nc, Us

Raleigh, Nc, Us

Lead team of highly skilled experience and architecture team guiding personalized user journeys to deliver value, progress and accelerate lifecycles by leveraging technology, and activate intelligent journeys.

Raleigh, Nc, Us

Oversaw digital marketing team responsible for activating an integrated strategy that leverages database segmentation, micro-targeting, intent-based data and multichannel nurture to stimulate specific behaviors and ultimately drive demand and contact progression+ Spearhead strategic priorities across: ++ Digital Architecture++ Digital Lifecycle & Nurture++ Paid Media Activation++ Email Engagement and Experience++ Digital Insights and Optimization

Dublin 2, Ie

Led global team of 23 marketers across a demand center that includes the advisory, execution and technical resources that assemble demand programs that are leveraged by the organization’s Cloud First Applications Team

Dublin 2, Ie

Led global team of 26 marketers across an enterprise-wide demand center that orchestrated creation of buyer’s journey model, incorporating standardized marketing funnel, account-based priorities for inside sales, lead scoring and real-time website personalization to ensure relevancy and timeliness – resulted in 111% growth in marketing sourced bookingsOPERATIONS STRATEGY+ Built integrated, centralized plan for demand center including strategic direction of marketing operations, digital marketing, content marketing, social, event marketing, creative services and campaign operations + Led optimization and standardization of demand creation approaches and processes to drive continuous improvement through the identification, documentation, implementation of best practices and alignment with Inside SalesMARKETING OPERATIONS+ Overhauled data and marketing automation infrastructure to increase deliverability by 11%, email engagement rates by 17% and decrease opt-out rates by 17% and duplicate records by over 4000%+ Built top-down Analytics Framework to encompass marketing attribution and marketing funnel models to tracks marketing’s contribution, conversion and velocityDIGITAL MARKETING+ Led digital marketing strategy through technical, keyword and competitor analyses -- resulted in 20% increase in website sessions, 21% increase in new users and 31% decrease in bounce rate+ Increased website conversion rate by 25% and blog conversion rate by 36% through creation and implementation of Marketo Real-Time Personalization strategy aligned with the buyer’s journey

Westlake, Oh, Us

Responsible for global integrated marketing campaigns, marketing automation and proving marketing's contribution to revenue -- resulted in 10% uplift of lead to opportunity conversion rate through optimized lead scoring and sales-to-marketing feedback loopREVENUE MARKETING+ Set vision of and direction of team's revenue marketing mission and tightly integrating with Sales, Product and Channel for a cohesive approach to driving new business+ Improved lead to opportunity conversion rate by 10% through marketing funnel optimization, optimized lead scoring and sales-to-marketing feedback loop+ Developed predictive lead scoring model based on prospect behavior milestone analysis and buyer personas CAMPAIGN MANAGEMENT AND DIGITAL MARKETING+ Drove multi-channel campaign and program strategy across inbound and outbound channels, including digital marketing (PPC, SEO, CRO, social, virtual events) and content marketing+ Increased PPC pipeline contribution by 75% and CTR by 30% with no additional spend+ Managed comprehensive mapping of content and calls-to-action to buying cycle on all key conversion levers

Westlake, Oh, Us

Maximized quality and quantity of marketing qualified leads via marketing automation, lead scoring and lead nurturing – resulting in 19% increase in opportunity win rate via lead nurturing alignment with buyer’s journey + Developed predictive lead scoring model based on prospect behavior milestone analysis and buyer personas + Improved lead to opportunity conversion through marketing funnel optimization, optimized lead scoring and sales to marketing feedback loop+ Developed and executed global strategies to maximize and optimize the database quality+ Proactively work with sales management on lead flow, marketing to sales hand-off process and follow upANALYTICS+ Compiled historical results, current activity measurements, and results projection, including dashboards, funnel reporting and analysis, interpretations and recommendations + Created revenue marketing calculator using predictive analytics to determine marketing’s contribution to revenue for fiscal year based on business financials and conversion rates+ Communicated best practices for email marketing, segmentation and operations to team + Provided strategic recommendations of mapping of content and calls-to-action to buying cycle on all key conversion levers+ Identified new opportunities to generate leads through prospect data analysis+ Monitored and analyzed the effectiveness of campaigns and provide guidance and best practices for areas of improvement

Marietta, Georgia, Us

Managed closed-loop demand generation strategy for online channels (web, social, advertising, SEM) utilizing marketing automation best practices; own metric tracking for all online channels, including number of MQLs, SALs, SQLs and contribution to revenue of marketing sourced leadsDIGITAL MARKETING+ Defined digital roadmap to optimize landing pages, site registration and other key conversion levers resulting in quarter-over-quarter improvements+ Utilized web analytics to optimize website (114% traffic increase) and blog (687% traffic increase) performance+ Created, executed and tracked online marketing campaigns, including online advertising, video marketing, content curation, sponsorships and other acquisition channels+ Owned metric tracking and strategic evaluation of online marketing initiatives+ Managed social media strategy, including using social as a lead generation vehicle and serving as community manager+ Recognized as top social media influencer in customer service industry by ICMIEVENT MANAGEMENT+ Created multi-touch event strategy extending from pre-show to post-show efforts, including confirmed speaking opportunities at all events to increase exposure

Winder, Ga, Us

Managed development and creation of online and eCommerce marketing efforts, including a comprehensive holiday campaign to drive revenue and increase conversions in fourth quarter - holiday campaign increased revenue by 75%, increased website traffic by 202% and increased online transactions by 120% compared to Q4 2010; campaign included email, content strategy (SEO, social, blog), targeted landing pages, web promotions and sales outbounding efforts

Austin, Tx, Us

Responsible for the full campaign lifecycle and collaborating with sales to identify new business opportunities, developing competitive strategies and campaign designs, executing against them and ultimately measuring and drawing conclusions from the campaigns’ successes and failures - exceeded pipeline goal over 200% and managed campaigns for events to become the number one sales pipeline creator through development of an end-to-end, multi-touch event strategyCAMPAIGN MANAGEMENT+ Created pipeline acceleration nurture campaign comparing email subscriber relationships to real-life relationships; touches included "You Had Me @ Hello"​ (3D direct mailer), "Are You Sabotaging Your Email Marketing Relationships?"​ (interactive quiz), "They're Just Not That Into You"​ (re-engagement success stories), "I Subscriber Take Thee Marketer" (white paper)+ Set campaign timelines and objectives and working with participants to ensure campaigns deliver on time, on budget and achieve their goals+ Developed campaign content including email templates, landing pages, direct mail pieces, interactive content and printed assets+ Tracked and measured the success of campaigns using Marketo and Salesforce

Daytona Beach, Florida, Us

Responsible for managing all marketing, including rebranding of organization and all marketing strategy to include brand identity (e.g. graphics, collateral, internal branding and launch and website), value proposition and messaging

Corning, New York, Us

Conceptualized and executed marketing strategies aimed to revamp a Fortune 500 partner loyalty program, which included developing a multi-tiered incentive system to drive discretionary sales and reinforce brand recognition with contractor and end user audiences; Team lead since 2007+ Managed cross-functional teams and processes to assure partner retention programs exceeded targets, including analyzing internal and external customer behavior in order to make strategic recommendations for new marketing programs and initiatives+ Led major telecommunications and technology focused tradeshows and its marketing activities which exceeded pipeline goals+ Instrumental in development and implementation of comprehensive marketing plan and research documents for the industrial, security, and intelligent traffic system market segments; consisted of field sales collateral, product samples, technical documents, advertising, web and solution guides+ Effectively created channel marketing strategy, which consisted of direct and email marketing

Charlotte, Nc, Us

Managed development of a series of resources to set in motion a public relations management campaign, including development and execution of internal offensive strategy tactics+ Performed new product development research, industry research, and competitor research + Selected by top level management to conduct a thorough cost analysis of initiating an annual customer summit to increase brand loyalty and profitable idea generation from industry leaders

Spartanburg, Sc, Us

Managed media relationships, including writing all news releases and City newsletters+ Created citywide promotions for City’s 175th anniversary, such as 175 Babies, which gained notable publicity in local media (print media and news stations)