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Served as media liaison and produced, wrote, edited, and oversaw Chamber communications and marketing materials, including website, newsletter, internal and external publications. Managed and completed redevelopment of Chamber's website — developed website framework, created user interface, determined layout and aesthetic, developed and wrote all content, collaborated with IT team to determine website structure, and to ensure functionality and security. Produced and marketed the Centre County 2023 National Civics Bee in partnership with U.S. Chamber of Commerce Foundation. Managed workforce-development program CentreREADY and NIL outreach with student athletes and Penn State. Oversaw Chamber's role in agritourism initiative 'Agventures' in partnership with Happy Valley Adventure Bureau.

Collaborated closely with president/CEO and contributed to organization’s overall vision. Oversaw day-to-day internal operations and developed and implemented new operational policies and procedures. Created and executed new strategies to improve efficiency and communication throughout organization. Assessed needs, negotiated contracts, hired vendors and oversaw successful efforts to improve internal operations and IT/business infrastructure. Engaged with members to provide services and retain dues revenue amid staffing shortage during critical membership-renewal period. Restructured and managed Chamber's workforce-development program CentreREADY. Revamped Chamber's NIL website, managed program, boosted marketing efforts, and fostered relationships to grow initiative. Managed Chamber's role in agritourism initiative 'Agventures' in partnership with Happy Valley Adventure Bureau. Served as media liaison and produced, wrote, edited, and oversaw Chamber communications and marketing materials, including website, newsletter, internal and external publications.

Oversaw all day-to-day marketing operations, including brand management, social media, and customer-facing content. Led efforts to drive customer engagement by staying on the pulse of marketing trends.

Determined content and defined priorities, workflows, and strategies for editorial team of Top 100 international news websites. Selected stories and delegated assignments to optimize resources and meet strict deadlines. Hired, managed, and motivated staff in supporting content creation for millions of unique monthly readers. Drove audience engagement leveraging data, customer insights, and industry trends. Created a wide variety of content, including advertisements, newsletters, email blasts, reports, and mailings. Tracked and analyzed metrics to gain a deep understanding of the reader and website performance, driving improvements.

News anchor and Bureau Chief for Palm Beach and Broward Counties.

Producer and writer of half-hour entertainment show composed of stories of interest from throughout the entertainment industry, exclusive set visits, first looks at upcoming film and television projects, and one-on-one interviews with actors, musicians and other entertainment personalities and newsmakers.

Responsible for supervising the creation of ABC affiliate's daily newscasts. Duties included determining content, writing scripts, directing crew and on-air talent, and ensuring production quality of final product.