Felicia J. Prater, Mba Email and Phone Number

Focuses on introducing & exposing minority consumers to diverse wines particularly wines affiliated with underrepresented wine professionals and entities. Increased visibility & accessibility of African-American wines locally via expansion to six stores. Directs team of eight in executing all Urban Taste efforts: event management, branding, grassroots marketing and partnership relationshipsKey Contributions:• Built brand from the ground up. Developed business plan & strategy and secured $10K in startup funding from the state of Kentucky• Developed scholarship via percentage of proceeds from the sales of The Urban Taste wine glass to be awarded to a minority candidate to sit for Certified Specialist of Wine OR Level 1 Sommelier exam• Serves as the face of the organization, participating in industry talks, providing interviews via magazines and Google hangouts and executing all events, sales and Urban Taste initiatives.The Urban Taste’s mission is to actively engage our participants while broadening their wine I.Q. We are committed to:1) educating consumers about the history of African-Americans in the wine industry;2) promoting awareness of the success of minorities;3) increasing visibility & accessibility on a national scaleOur Vision is to be the leading resource for African Americans and other minorities interested in discovering wine and enology education. While promoting opportunities, it is our goal to inspire individuals to pursue wine careers, thus creating a more diverse pool of wine professional candidates.

Responsible for the management of the major functions of the distribution center during Operation Manager's shift; Supports the ongoing development and implementation of the DHL eCommerce business plan through timely and accurate mailings while maintaining a cost effective operation; Responsible for the screening & hiring of Operations Supervisors and Trainers; Managed & coached Operations Supervisors/Trainers; Conducted and ensured employee performance evaluations are completed in a timely and effective manner; Established weekly operations plans to ensure all customer volume is processed in a timely manner; Recommended measures to improve production methods, working conditions and increased efficiencies; Supported and coordinated regional transportation operations; Worked with Human Resources function to include time & attendance, headcount/staffing, evaluations and employee relations; Manages DC quality functions including internal/external quality controls, track service commitment levels & effectiveness and implement bests practices; Act as liaison between the facility and on-site USPS; Oversee safety activities including compliance with DHL’s safety policy, employee training, reporting and maintaining OSHA logs

Responsible for executing the policies and procedures necessary to manage the physical manipulation of mail/small parcels, within, into, and out of assigned Distribution Center. Ensures the entire process meets customer and internal requirements and is completed in an organized, efficient and safe manner. Supervises employees, mail/small parcel processing, quality process and transportation in accordance with DHL eCommerce policies and procedures to obtain optimal quality and profitability in the assigned departments.- Oversees Encode, Outbound, Air, Dock and Flats/USPS departments - Retained 73% of staff after Peak seasons despite decrease in volume, reduced hours and limited planned headcount - Designated as facility liaison for all DC Automation related issues & training - Selected to attend First Choice Lean Training, ORD

- Conduct on-the-job training and employee orientation including Safety Methods Training and Production Standards for company employees in the Operations department- Demonstrate and work with new hires to move product through each step of the process flow based on their assigned position- Demonstrate "Best Practices", assists and provides direction to new hires- Assist with the revision of training curriculum, testing, and support materials for new training programs to be implemented in the field- Provide recurrent training for all certifications and mandated safety training programs- Complete on the job performance evaluations for review by HR and Operations Supervisors- Assist supervisors and management staff with people development- Apprise supervisor of the status of new hires during their on- the- job training and any issues that may occur- Identify areas that need the most improvement and report to supervisor for quality enhancement

Responsible for preparing and processing DHL ground and air shipments; Sets up production sort areas and experienced in operating the NPI Xstream Sorter; Reports production and/or quality control issues to Lead. Assists Lead with team developmentKey Contributions:• Mastered All Aspects of Outbound dept. within 1 Month including but not limited to Container Creation and Delivery Network transmittals within facility network and Hassett transportation • 1 of 3 employees to receive Certificate of Completion for participating in the DHL First Impressions Training pilot program• Appointed as 1 of 10 members to serve on facility Safety Committee

Responsible for 43 key accounts in wine shops and grocery stores in the Northern & Central Kentucky, Cincinnati and Dayton, OH regions. Conducts in-store tastings 2-3x weekly. Developed strategic marketing plan and set aggressive sales strategy for direction of winery. Serves and educates consumers about wines at local and regional festivals.Key Contributions:• Created loyalty wine rewards program/app within two months of hire• Designed and distributed bi-monthly newsletter

Recruited to visit retail stores and on premise locations to educate consumers on featured products and promote sales. Interacted with consumers, answered their questions about products and conducted wine and spirits samples. Creatively designed product signage and placement of displays and promotional materials to achieve an inviting & exciting environment for tastings and promotions of featured productsKey Contributions:• Enhanced sales in underperforming stores by 52%• Compiled market research including but not limited to demographics, consumer behaviors and feedback for distributors, retail locations and brands

Offered services in wealth diversification and asset protection while specializing in post career transitional assessments for professional athletes. Consulted and implemented non-profit and community initiatives in various states related but not limited to education, economic hardship and healthcare. Specialized in event planning, marketing and management. Offered speaker services including but not limited to leadership education and programming, diversity & inclusion, personal development and career planning

Responsible for the management of a former NFL & CFL professional athlete’s schedule. Handled post career transition and strategy & logistics in setting up an interstate trucking company. Served as liaison for all personal and business matters. Managed $150K yearly budget while developing & implementing a non-profit foundation and several community initiatives.Key Contributions:• Developed scholarship fund for single dads• Increased investment portfolio by 42% within a 12 month fiscal year

Managed compliance and eligibility for student athletes. Hired, trained and supervised student workers. Served as the Student Athlete Advisory Committee liaison and revitalized programming for the faculty/mentor program. Served as Administrator in charge for seven sports and as Director for annual Volleyball Hall of Fame Tournament and Seven Sisters Tennis ChampionshipsKey Contributions:• Served as interim sports information coordinator and oversaw all duties including but not limited to compiling and tracking statistics and records for 14 Division III varsity sports, designing event programs, newsletters, alumni and special event publications and managing all in-game operations, scorekeeping, public address and timing of all athletic events• Created leadership development curriculum for student athletes in conjunction with Student Affairs office• Developed first year orientation program which included workshops and activities focusing on but not limited to team vs. individual values, drug & alcohol and hazing awareness• Established fan based program, Proud Pioneer that resulted in 150% increase in game attendance• Asked to perform special projects by the Commissioner of the school’s athletic conference (NEWMAC)• Served on campus’ Committee for Multicultural Recruitment

Responsible for day to day operations of office. Trained and supervised two office assistants. Handled and reconciled all checks and financial requisitions. Distributed all purchase orders for maintenance staff. Prepared all real estate documents pertaining to properties, and financial reports for company. Managed over $500K in real estate inventory.Key Contributions:• Developed broker/agent-client incentive program